Press Releases
Global Gaming appoints Tre Kronor Media as new media agency
Operator increases media spend ahead of re-regulation in Sweden
Tuesday 17th April 2018 (Malmo, Sweden) – Global Gaming has increased its media investment after partnering with award-winning media agency Tre Kronor Media in Sweden.
The substantial marketing budget will be used to support the company’s growth and expansion plans, as it looks to gain market leadership in the Swedish market before re-regulation in 2019.
The partnership will involve all of Global Gaming’s B2C brands active in the Swedish market, including the innovative and award-winning Ninja Casino and Global Gaming´s newest brand, SpelLandet, which recently launched on an MGA licence.
Tre Kronor Media has a proven track record in creating value and impact for its clients. It is the seven times recipient of the Media Agency of the Year Award, including for the last 3 consecutive years, 2015-2017.
Morten Madsen, CMO of Global Gaming, said: “Partnering with Tre Kronor Media is a natural development for Global Gaming. Considering our unprecedented organic growth in Sweden, where we have taken a significant share of the market, utilising Tre Kronor Media’s expertise directly follows our current strategy of including high quality internal and external expertise.
“With the addition of Spellandet.com to our Swedish Product portfolio, working with Tre Kronor Media will help us ensure we keep increasing our already considerable market share ahead of the Swedish re-regulation.”
About Global Gaming:
Global Gaming offers B2C and B2B gaming products and services to partners and consumers in regulated and emerging markets around the world.
Its flagship product Ninja Casino has revolutionised the online casino customer sign-up process by removing traditional registration requirements. It features a bespoke payment solution that simply requires a deposit via a player’s bank and ensures most winnings are paid within 15 minutes.
The site offers 100+ slots from the likes of NetEnt and Play’n GO, including Starburst, Gonzo’s Quest, and progressive jackpots Hall of Gods and Mega Fortune, as well as a full range of table and live dealer games.
Ninja Casino was named Innovative Start-up of the Year at the 2017 EGR Operator Marketing and Innovation Awards, and claimed In-house Innovation of the Year for Global Gaming at the 2017 EGR Nordics Awards.
eSports
TEAM VITALITY UNVEILS A SPECIAL EDITION JERSEY AND NEW CAMPAIGN FOR PERFECT WORLD SHANGHAI MAJOR 2024
- Leading global esports organization Team Vitality heads to China for the Perfect World Shanghai Major 2024, fueled by the ambition to reclaim their place at the top as the world’s best CS2 team.
- The team will proudly debut the club’s Shanghai Major Limited Edition White Fan Jersey from the Qualification Stage (RMR) onward. Designed in collaboration with Paris-based contemporary artist Nairone, this special edition jersey pays tribute to Counter-Strike and Team Vitality’s dedicated Chinese fanbase.
- For the occasion, Team Vitality is proud to present a new campaign titled “The Year of Vitality”.
 |
Global esports leader Team Vitality proudly announces its participation in the Perfect World Shanghai Major 2024. As one of the most competitive teams in the international esports circuit, Team Vitality is set to make a powerful impact in Shanghai in what promises to be a thrilling tournament.
With anticipation building for this pivotal event in a country full of dedicated Counter-Strike fans, the club will be unveiling a new campaign on its Chinese social media accounts named “The Year of Vitality” This tribute to Chinese culture also underscores the team’s determination to secure a back-to-back victory, solidifying its global dominance.
ALL EYES ON THE TROPHY
Team Vitality’s CS2 roster has consistently delivered strong performances over the past two years, capped by their recent win at Intel Extreme Masters (IEM) Cologne 2024. Having claimed the World Champion title at the BLAST Premier World Finals in 2023 and secured an iconic victory at the BLAST.TV Paris Major, the team has firmly established itself as one of the most dominant forces in competitive CS2. After a conclusive 3-0 qualification at the RMR in Shanghai, Team Vitality is set to reinforce its status on the world stage.
Team Vitality’s dedication to competitive excellence since entering the scene in 2018 has been instrumental in shaping the modern Counter-Strike era. With legends like ZywOo, crowned HLTV’s best player in 2019, 2020, and 2023, and apEx, a seasoned pro with over a decade in the game, the team has set new industry standards in skill, dedication, and leadership. Building on this momentum, Team Vitality is poised to leave a lasting legacy in esports and proudly represent France in Shanghai.
“We are thrilled to compete at the Shanghai Major and showcase the team’s hard work against the best teams globally,” says Fabien ‘Neo’ Devide, Chairman and Co-founder of Team Vitality. “Growing our global presence and supporting both players and our worldwide community remains a top priority. We’re especially excited for zywOo to deliver a stellar performance in front of our Chinese fans. I am incredibly proud of the team and can’t wait to see them on the big stage with our fans in China!”
GEARED UP FOR VICTORY WITH SHANGHAI EDITION OF THE ALTERNATE JERSEY
Team Vitality players will debut a special edition of their newly released Alternate Jersey on the stage, created exclusively for the Shanghai Major. This limited edition features a prominent “V” on the back, with design elements that pay homage to Counter-Strike, Shanghai, and the wider Chinese fanbase. The club released the exclusive jersey in a dedicated video that includes Chinese references, graphics and design.
 |
Crafted in collaboration with Paris-based contemporary artist Nairone, known for his striking black-and-white contrast style, the jersey blends modern streetwear aesthetics with esports flair, making it a standout choice for both fans and players. Team Vitality’s PERFECT video showcases how the 2024 Alternate Jersey can be styled, featuring star players and brand ambassadors, underscoring its unique place in both the fashion and esports worlds.
Available for purchase only online, this special version of the alternate jersey is limited to 150 pieces and costs 89,99€.
 |
TEAM VITALITY UNVEILS ITS NEW CAMPAIGN “THE YEAR OF VITALITY”
Team Vitality is excited to launch “The Year of Vitality,” a campaign celebrating Chinese culture and dedicated to Counter-Strike fans across China. This initiative reflects the team’s relentless pursuit of back-to-back victories on the world stage.
As China hosts this year’s Major, Team Vitality has chosen the dragon—a powerful symbol of ambition and determination—as the emblem of its campaign, representing the team’s commitment to overcoming challenges and dominating the competition. Each campaign visual draws inspiration from Chinese iconography, bringing the Counter-Strike team into this vibrant, culturally rich world.
In a tribute to Chinese tradition, the campaign combines gold and red to signify not only the country’s national colors but also the passion, energy, and unyielding drive to win. The design aims to honor Chinese fans’ enthusiasm and capture their hearts as Team Vitality battles to bring home another title.
Join us online to get behind-the-scenes content, exclusive updates, and the chance to celebrate each milestone with the team as they strive to secure their place at the top!
|
|
 |
- More information:
- Team Vitality website
- PR Contact:
- SwipeRight agency – [email protected]
- Team Vitality – [email protected]
Saroca Reimagines Leadership Development for the Gaming Industry
Saroca, a leader in professional development for the gaming industry, is proud to announce its Transformational Leadership Program, launching February 2025. Building on the success of the 2024 LeadHERship Program—a pioneering initiative for women in gaming—the new program expands its reach with two distinct cohorts: one exclusively for women and another open to all genders.
The Legacy of LeadHERship
The 2024 LeadHERship Program achieved an exceptional Net Promoter Score (NPS) of 90, with participants citing transformative growth. With participants like Clemence Dujardin citing it as a “game-changer”. Confidence in leadership abilities rose by 46%, resilience increased by 27%, and imposter syndrome diminished by 39%.
Participants praised the program’s focus on emotional resilience, feedback mastery, executive presence and communication all in a supportive community.
Leadership Development: A Game-Changer for Gaming
In a rapidly evolving and diversifying industry, strong leadership is essential. Saroca’s programs go beyond skill-building to foster resilience, trust, and inclusivity—key traits for thriving in the global gaming market.
“We believe leadership is not about hierarchy—it’s about transformation,” said Emily Leeb, CEO of Saroca. “The Transformational Leadership Program reflects our commitment to cultivating leaders who will shape the future of gaming.”
Transformational Leadership Program Highlights
The program builds on the proven curriculum of its predecessor, featuring:
- Two Cohorts: A women-only cohort and a new all-gender cohort to enrich perspectives.
- Eight Modules: Covering topics such as emotional intelligence, self-advocacy, and radical candor.
- Community and Growth Tracking: Strengthening connections and measuring individual progress.
Registration Now Open
The Transformational Leadership Program begins in February 2025, with limited spots available. Scholarships are also offered to ensure accessibility. For more information, visit Saroca’s website or contact [email protected].
About Saroca
Saroca is a leader in leadership development for the gaming industry, committed to empowering professionals through inclusive, high-impact programs that drive personal and professional growth.
The PUBG MOBILE tournament at WEC24 has officially wrapped up, delivering three days of competition that exceeded all expectations. With 10 out of 16 teams securing Chicken Dinners throughout the tournament, every map brought its own excitement, with the final rounds determining the champions and medal placements. We saw impressive viewership numbers with 776,454 unique viewers achieving 89,675 hours watched throughout the three days of competition.
On the competitive front, the Indonesian team set a WEC24 record by securing a Chicken Dinner with an astonishing 18 eliminations, packing a remarkable 28-point round.
Turkey stepped up to claim the title of WEC24 PUBG MOBILE Champions, delivering a fierce, precise performance and seizing the trophy in the final maps, a true champions’ style victory.
Congratulations are also due to Ukraine, who came very close to securing the gold. Consistent and determined to win, they kept fans and their nation on edge until the final rounds, ultimately securing the silver medal. Brazil took home the bronze, showcasing exceptional talent and positioning themselves as strong contenders for future titles.
Igor Nedeski, Esports Manager at IESF, praised the athletes, the tournament’s success, and the ongoing collaboration with Tencent: “The PUBG MOBILE tournaments have been one of the highlights of WEC for years now, and our ongoing collaboration and support from Tencent has played a huge role in its success. Congratulations to the medalists and to all athletes participating for their remarkable WEC24 performance.”
Micah Li, Senior Esports Manager at Tencent, “Congratulations to Turkey on becoming the WEC24 PUBG MOBILE Champions. We greatly value our partnership with IESF and the success we have achieved together over the years. We look forward to continuing this collaboration and delivering many more exceptional PUBG MOBILE tournaments in the future.”
With the PUBG MOBILE tournament concluded, IESF looks forward to further PUBG MOBILE competitions, as national teams from around the world improve year by year.
TEAM VITALITY UNVEILS A SPECIAL EDITION JERSEY AND NEW CAMPAIGN FOR PERFECT WORLD SHANGHAI MAJOR 2024
Saroca Unveils the Transformational Leadership Program for 2025
Play’n GO announces partnership with Austrian state lottery operator Win2Day
Week 47/2024 slot games releases
WEC24: PUBG MOBILE Tournament Concludes with Outstanding Success
EGT Digital is shortlisted in 5 categories of BEGE Awards 2024
EGT is a finalist in several categories of BEGE Awards 2024
EGT’s latest innovations to shine at the 15th edition of BEGE Expo
SiGMA Europe Summit Alert
Soft2Bet celebrates a year of growth and innovation at SiGMA Malta Europe 2024
Stakelogic Slots Now Live with Stanleybet Romania
Tekkorp Launches Strategic Initiative To Capitalize On African Market
TRUMO LAUNCHES INSTANT OPEN BANKING PAYMENTS FOR FINNISH IGAMING REFORMS
NODWIN Gaming partners with Japanese gaming company KONAMI for ‘eFootball Diwali Showdown’
Genome launches SEPA instant payments, adding another valuable feature for iGaming companies
ALLIANCE PARTNERS TABCORP AND 1/ST CONTENT COMPLETE DEAL WITH THE JOCKEY CLUB OF TURKIYE TO DELIVER TURKISH RACING TO AUSTRALIA VIA SKY RACING
-
Latest News2 days agoMake every pixel personal: Opera GX facelift lets you match your browser to your setup down to the smallest detail
-
Latest News2 days ago
Casino Management System Market to Reach USD 29.09 Billion by 2032 | Enhanced Security and Operational Efficiency Drive Growth | Research by S&S Insider
-
Latest News2 days ago
Fast Track Celebrates Third Year as a Great Place to Work Certified™ Tech Company
-
Africa5 days ago
South Africa: Tribunal Grants Lottoland Interim Relief – Orders Google to Grant Lottoland Access to its Advertising Platform
-
Latest News2 days ago
ACR POKER ADDS BLITZ BONUS BOOST TO NOVEMBER CALENDAR AS $20 MILLION GTD WINTER OSS ENTERS FINAL DAYS
-
Latest News3 days ago
IBIA Upgrades Technology Platform to Strengthen Global Betting Integrity Efforts
-
Latest News2 days ago
Crypto Sportsbook, Sportsbet.io’s player wins huge $3.2m jackpot from $5 spin
-
Balkans5 days ago
CT Interactive Shortlisted in Two Categories at BEGE Awards 2024
