Press Releases
Caesars is a founding member of All-In Diversity
Caesars Entertainment, a Nevada-based gaming corporation, has been drafted in as a founding member of All-In Diversity, as the industry-led diversity initiative to benchmark diversity, equality and inclusion for the global betting and gaming sector.
As a founding member, Caesars will play a role in forming the Steering Group, setting the operational and strategic goals of the initiative.
All-in Diversity Project has launched many initiatives, the most important of which is the All-Index, a global industry standard index measuring progress for diversity and inclusion, which was built in partnership with Oxford Brookes University.
The All-Index will produce an annual progress report within the industry and make recommendations in various areas such as demographics, corporate governance, internal policies, recruitment practices, employment policies, unconscious bias and marketing from operators and suppliers around the world.
“For years, Caesars Entertainment has been on the leading edge of progressive policies around human rights,” said Jan Jones Blackhurst, executive vice president, public policy and corporate responsibility at Caesars Entertainment.
“Through the All-in Diversity Project, we have the opportunity to learn and share information to educate the gaming industry and move forward in creating best practices and measuring progress in the gaming workspace.”
The All-in Diversity Project recently launched its website and social media campaign and is now registering participants for the All-Index survey.
Co-founder of All-in Diversity Project, Kelly Kehn, said: “It’s highly important to us that we have a global mix of blue chip companies leading this initiative both to amplify the conversation and to take the first steps toward change. Caesars Entertainment has already demonstrated its commitment to women in the workplace, with 43% of its manager roles and above filled by women in 2017, which is above the national average. It has also established Lean In Circles and has supported the expansion of its successful employee resource group for women, known as SAVVY.”
“In addition, Caesars recently announced its goal of reaching 50/50 gender equality in management positions and above by 2025, and have aligned this initiative with the work of the Billie Jean King Leadership Initiative. Caesars’ decision to take on a founding sponsorship role with the All-in Diversity Project was a logical next step that shows its support for changes in the gaming industry.”
Latest News
ELA Games Welcomes Ewa Kaźmierska As MD
ELA Games, a pioneering game supplier studio, is pleased to announce the appointment of Ewa Kaźmierska as Managing Director. This strategic leadership hire marks a pivotal moment in the studio’s journey, positioning ELA Games for accelerated growth and increased market penetration within the competitive iGaming sector.
Ewa brings over 15 years of senior leadership expertise, having successfully steered a game studio through periods of sustained growth and innovation. Her proven track record as a former Chief Executive Officer at multiple iGaming brands will be instrumental in driving ELA Games’ ambitious roadmap. Ewa’s appointment aligns with the studio’s commitment to excellence and reinforces its mission to deliver an exceptional portfolio that resonates across global markets.
ELA Games is gearing up for an impactful 2025, with Ewa at the helm to guide the studio’s expansion strategy. Her leadership will support the studio’s initiatives in establishing a strong market presence and enhancing product development to meet evolving industry demands.
Ewa commented on her new role, stating, “Joining ELA Games presents an incredible opportunity to lead a talented team with a clear vision for growth and innovation. ELA Games has the potential to become a leading force in the industry, and I am excited to contribute to its journey toward building a unique and influential gaming portfolio.”
The addition of Ewa Kaźmierska to ELA Games’ executive team underscores the studio’s dedication to robust growth and strategic excellence. With this leadership move, ELA Games is poised to strengthen its position as a premier game supplier in the iGaming landscape.
Asia
VSPO, the largest esports company in Asia, rebranded Hero Esports to support global growth strategy
VSPO, the largest esports company in Asia, is pleased to announce that it has officially been rebranded Hero Esports, aligning with its domestic brand and, in doing so, supporting its international growth strategy.
The company announced its intention to rebrand alongside the appointment of Dino Ying as Executive Chairman and Danny Tang as CEO on 8 October 2024.
The unveiling of Hero Esports marks a pivotal moment in the company’s history. For nearly a decade, the business has been the leading esports tournament operator and content creator, investing in and shaping the industry to drive innovation and excellence. Most recently in September 2024, the company launched the Esports Asian Champions League (ACL), which is Asia’s premier international, multi-title esports tournament. As a key figure in the esports industry, Executive Chairman Dino Ying will play a vital role in growing the ACL alongside working closely with international governing bodies, including the International Olympic Committee and the Esports World Cup Federation, to elevate the industry more broadly. The global esports market is projected to grow from $54 billion in 2023 to $98 billion by 2028, according to a report by Frost & Sullivan.
The company’s new brand is supported by a refreshed Mission, Vision and set of Values to help employees of Hero Esports work towards common goals and ensure quality throughout the business. Hero Esports’ mission is to ‘Empower esports’, supported by its vision to ‘create the premier esports experience of the future’. Hero Esports’ values, which are based on inclusion, diversity, transparency and a passion for esports, have provided a strong foundation for the company’s continued expansion.
Danny Tang, CEO of Hero Esports, said: “Today marks a significant milestone for Hero Esports as we continue our growth trajectory to become a leading international esports organization, driven by a clear mission, vision and set of values. Hero Esports is well positioned to identify and develop new opportunities both domestically and internationally, and we look forward to aligning our expansion with an equally fast-growing esports industry.”
Latest News
Xanada Investments Announces FTDX as the Winner of the Xanada Startup Contest
Xanada Investments has announced FTDX as the winner of its prestigious Xanada Startup Contest, an initiative designed to identify standout startups capable of delivering substantial value to the iGaming industry. This contest attracted nearly 250 applications from diverse regions and business verticals, making it a highly competitive process. FTDX distinguished itself with a powerful solution that enables iGaming operators to convert previously unmonetized visitor traffic from regions outside their operational scope into significant new revenue streams.
FTDX’s platform allows operators to redirect traffic from untapped regions effortlessly, unlocking immediate financial value from these visitors. By integrating FTDX’s dual reward system, which optimizes both click-through rates and deal values, operators can enhance overall performance. Already live, FTDX is achieving up to 3% conversion rate from these redirected visitors to First-Time Deposits (FTDs).
Vladimir Malakchi, CEO & Managing Partner of Xanada Investments, shared his thoughts on the victory:
“FTDX stood out not only for its innovative solution but also for the rigorous preparation and commitment they demonstrated throughout the contest. Their detailed approach and well-strategized entry showed a clear vision and a deep understanding of the market, making them an ideal winner of the Xanada Startup Contest.”
Björn Nilsson, Founder of FTDX, expressed his excitement about the win:
“We’re thrilled to be recognized by Xanada Investments. This win represents an exceptional opportunity for us to scale our solution globally and enhance our impact across the industry. Xanada’s promise to support us as a forward-thinking start-up is highly appealing, and we’re excited about the business growth this partnership enables.”
About Xanada Investments
Xanada Investments is an ideological investment fund led by industry visionaries, targeting PreSeed, Seed, and Series A funding of promising projects and their leaders who resonate with their ethos. The fund’s goal is to build an excellent xanadu-like business ecosystem, which will ideologically and strategically bond leaders into one community for the global idea of mutual prosperity.
About FTDX
FTDX empowers iGaming operators to maximize the value of every visit, across all borders, by converting visits from regions outside their business scope into a newfound source of revenue
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