LeoVegas Press Releases
LeoVegas new main partner for Swedish Open

20. April, 2018 – The LeoVegas Mobile Gaming Group is expanding its sponsoring partnership with the Swedish Open in BÃ¥stad by assuming the role as a principal partner for the prestigious tennis tournament.
“Last year’s successful sponsor partnership with the Swedish Open in BÃ¥stad was a strategic effort to profile LeoVegas Sport and our offering in tennis. This venture whet our appetite, and we have therefore chosen to ramp up our sponsorship from Official Partner to become one of the Swedish Open’s Principal Partners,” comments Gustaf Hagman, Group CEO. Â
Betting on tennis – especially live betting via mobile devices – is one of the gaming categories which in terms of turnover is growing the fastest in most of LeoVegas markets. Live betting puts high demands on technology and is well in line with LeoVegas’ ambition to continuously deliver the best mobile gaming experience.Â
Louise Nylén, LeoVegas’ Chief Marketing Officer, comments: “Our sponsoring partnership with the Swedish Open in BÃ¥stad strengthens our position as a relevant actor in sports and especially in tennis. Our ambition is to be at the forefront with our data-driven marketing and to combine this with collaborations and sponsorships that have a clear coupling to our offering. We are therefore looking forward to the Swedish Open, which will be an extension of an exciting summer in sport that will get off to a serious start in June with the FIFA World Cup.”
The Swedish Open is an ATP 250 Series event held from 15-22 July in BÃ¥stad. Approximately 40,000 spectators are expected to attend the event. The tournament was played for the first time in 1948 and is one of the oldest tennis tournaments in the world.
Â
About the LeoVegas Mobile Gaming Group:
LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sport gaming, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a local, multibrand operator collectively referred to as Rocket X. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com.
-
Asia2 days ago
Digital gaming disruption tackled in 1st AsPac Regulators’ Forum
-
Latest News5 days ago
Cloudbet maps regional betting trends in August–September 2025
-
Latest News5 days ago
High Roller Launches New Online Casino Brand in Finland
-
Latest News5 days ago
NetBet Denmark expands its casino library by adding SYNOT Games as a provider
-
Central Europe5 days ago
Promatic Games and SYNOT Interactive Announce Strategic Partnership to Strengthen iGaming Expansion in Central and Eastern Europe
-
Asia5 days ago
PAGCOR chief pushes for stricter regulation, not online gaming ban
-
Conferences in Europe5 days ago
Strategies that Scale: Evoplay’s Alex Malchenko on Cracking the Code of Localised iGaming Success
-
Conferences in Europe5 days ago
New Gamification Academy at SBC Summit to Present Fresh Approaches to Player Engagement