Perform Group opens new UK base of opearations in Leeds

Perform Group the digital sports content and media firm expands into Leeds by opening a new base of operations in the English city. Perform Group has agreed a deal to take the Optim building at the White Rose Office Park on a 15-year lease.

Perform joins existing tenants HSBC, Capita, O2, WSP, HMRC, Gather & Gather at the park, located off the A6110.

Perform is the company behind a number of media and data services utilised by gambling operators, including OptaPro and Scout7.

According to Insider Media, Wayne Cort, global director of property for Perform Media, stated: “We are excited to be part of the future of the White Rose Office Park, one of Leeds foremost office locations, and it was clear to us that it was the ideal location for our Leeds HQ building.

“The White Rose Office Park offered not only the unrivalled connectivity our business demands, but the future transport infrastructure and the prominent building position made it the obvious choice.“