Press Releases
NBA enters Esports arena
The NBA is going to launch NBA 2K League, signalling its entry into the expanding world of Esports.
Television ratings have soared in recent years to watch LeBron James, the rise of the Warriors, and a thrilling action of high-flying dunkers and long-range snipers. But will fans really race to their computers to watch other people sitting around playing video games?
“I think the esports universe is answering that question for us,” NBA 2K League managing director Brendan Donohue said.” People are completely, 100 percent engaged with watching others play games. I think Twitch is walking proof of that, and all the success these other games have had. The esports space has doubled in size the last three years and every prediction is it’s going to double in size the next three years, so I think we’re almost beyond that question a little bit.”
So do NBA Commissioner Adam Silver and many of his owners. Donohue said the league hoped to get eight to 12 teams for its inaugural season and instead got 17, with enough interest remaining that he expects rapid expansion. Some owners of NBA clubs were already invested in popular esports such as Overwatch and League of Legends and had seen their arenas host well-attended competitions even before the league created the first official esports league operated by a U.S. professional sports league.
“Esports are big and getting bigger. 2K is a way to connect not only with gamers, but gamer fans and to turn both into NBA and Mavs fans and vice versa,” Dallas Mavericks owner Mark Cuban wrote in an email. “We think we can take traditional NBA fans, 2K fans and strengthen the bond they have to the NBA.”
Each of the major sports leagues is looking to claim its share of what Newzoo, the market research firm, reports will be a $1 billion industry by 2019.
The opening day of the Tipoff tournament had some excitement, highlighted by two 40-point performances by Cavs Legion GC’s Brandon Caicedo, who plays under the handle Hood. (The players are playing as themselves, not the guys on the NBA’s Cavaliers.) But the league was already encouraged by the response even before the games began.
Source: newsok.com
Latest News
SPOTLIGHT SPORTS GROUP PARTNERS WITH KINDRED GROUP TO DELIVER SMART VIEW RACECARDS
Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting, has today announced a partnership with Kindred Group’s Unibet brand to deliver Smart View racecards, becoming the digital sportsbook partner for the product.
Kindred Group launched Smart View ahead of QIPCO British Champions Day at Ascot on Saturday, allowing Unibet players to seamlessly toggle between traditional Racing Post racecards and Smart View for the flat-season finale.
Smart View, a cutting-edge racing product developed over several years, has captured the attention of seasoned bettors and newcomers with its modern and visually appealing design. Leveraging innovative technology and drawing inspiration from popular video games like FIFA and Football Manager, Smart View simplifies the traditional racecard, making it more accessible and intuitive for all audiences.
Kindred Group, three-time winners of EGR’s Horse Racing Operator of the Year award, continue their commitment to horse racing which already includes a multi-year sponsorship of the Unibet Champion Hurdle, and maintaining leading trainers Nicky Henderson and Richard Hannon as brand ambassadors.
Alistair Gill, Sportsbook & Racing Market Growth Manager at Unibet, emphasised the significance of adding Smart View. He said: “Horse racing is vital to our UK business and it’s crucial for us to cater for all audiences. Smart View combines the expertise of the Racing Post with a modern, easy-to-read display that can engage bettors of all demographics.”
Sam Houlding, Managing Director B2B for Spotlight Sports Group, added: “We are delighted to have Kindred as our first digital partner for Smart View. Our innovative racecard has shown great success at the major festivals this year and is another example of Spotlight Sports Group’s commitment to the future of sports betting.”
Spotlight Sports Group aims to support the global betting, horse racing and fantasy sports industries. To find out more about the services provided, including Smart View, please visit spotlightsportsgroup.com/
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FeedConstruct Extends Partnership with Polish Volleyball Leagues for Exclusive International Streaming and Data Rights
FeedConstruct announces the extension of its exclusive International Streaming and Data Rights for Polish Volleyball. Since 2021, FeedConstruct has been a trusted partner of Polish Volleyball Leagues, and under this new multi-year agreement, it will provide comprehensive coverage of one of the world’s top national volleyball leagues-the Men’s PlusLiga, the Women’s Tauron Liga, and the Tauron 1. Liga, the second-highest men’s volleyball league in Poland.
This agreement ensures FeedConstruct will cover over 600 matches annually, including all play-offs, showcasing some of the world’s top volleyball competitions to a global audience.
Narek Harutyunyan, CEO at FeedConstruct, expressed his excitement: “We are thrilled to build on our successful collaboration with Polish Volleyball. It was very important for us to keep premier volleyball content in our portfolio, as volleyball, with around 900 million fans worldwide, is considered one of the most popular sports across all continents. Polish Volleyball is historically one of the most successful on all levels, and it is a privilege for us to support the further growth of its domestic competitions.’’
Artur Popko, President at Polish Volleyball League, added: “We’ve built a strong and collaborative relationship with FeedConstruct and are thrilled that it will continue with this new long-term agreement. The renewal of our partnership marks a significant milestone for our digital activities. Expanding our reach across new markets presents a tremendous opportunity to share the passion and energy of our leagues with new audiences. Polish Volleyball League is proud to continue its role in amplifying the reach and impact of premium volleyball events. Our commitment to delivering quality coverage remains unwavering.’’
This partnership underscores FeedConstruct’s position as a leading provider of sports streaming and data solutions, delivering some of the world’s best national league volleyball action to a worldwide audience.
SM post
FeedConstruct is thrilled to extend its partnership with Polish Volleyball Leagues for exclusive International Streaming and Data Rights. Get ready for over 600 premium volleyball matches annually from the Men’s PlusLiga, Women’s Tauron Liga, and Tauron 1. Liga.
Latest News
BetMGM launches new advertising campaign; The Chris Rockin’ Locker Room Speech
It’s Showtime! Again!
The second advertising campaign involving UK BetMGM brand ambassador and Hollywood icon, Chris Rock, will air on TV starting 17th October.
The fully-integrated campaign, which sees Rock fire up a group of athletes from several sports in a passionate and amped up locker room speech, promoting key markets; football, darts and horse racing. The energised athletes answer Rock’s call to ‘Entertain’ as they make their way out of the locker room.
The campaign aims to drive awareness of the brand and key betting markets as well as an independent advert promoting responsible gambling. In addition, a casino edit will form part of the wider activity.
UK consumers will get to experience the show stopping campaign on TV, digital, radio, and social platforms in the coming weeks.
Dan Towse, Director of Brand at LeoVegas Group, said “This new creative territory of the ‘Chris Rockin’ Locker Room Speech’ builds on the launch campaign from last year, and it’s great to be working with comedian Chris Rock again for the latest iteration. A huge amount of work has gone into this and everyone from the internal teams to the support of Recipe and production house, have delivered an outstanding creative platform’’
CREATIVE AGENCY
Recipe
MEDIA
Media planning/buying – OMD & Omnicom Media Group (OMG)
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