BtoBet’s Checklist Tips Prior to the World Cup kickoff

Just a few weeks from the World Cup’s kickoff what should the operators’ check-list consist of in order to ensure they provide a seamless experience to the players?

• Infrastructure & technology: in face of the sheer volume there must be no down-time during the event and all the systems must be checked to avoid a technological let-down.
• Content: Variety will differentiate the product, whilst ensuring the potential to stand out from the rival competition
• Acquisition and retention strategies: The World Cup will serve as the perfect basis for operators to focus not just on their acquisitive strategies but more importantly on their retention strategies.

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