Press Releases
Global Gaming appoints Lars Kollind as Head of B2B

Thursday 17th May 2018 (Malmo, Sweden) – Global Gaming has appointed Lars Kollind to the newly-created role of Head of B2B.
With his extensive industry knowledge, Kollind will spearhead the organisation’s future B2B offering with a view to bolstering Global Gaming’s growth objectives and ambitions to emerge as a leading player in the iGaming industry.
Kollind, who will be based at Global Gaming’s Malta Office in Sliema, previously enjoyed a successful career as Sales Director for B2B at Aspire Global and joins during a new and exciting chapter in Global Gaming’s history.
Some of the company’s successful brands including Netticasino and Vikingslots operate on the Aspire Global platform, meaning that Kollind has already gained a thorough understanding of Global Gaming’s offering.
“I could not think of a better time to join Global Gaming,” said Kollind. “As the organisation seeks to grow, it seems natural to add a new vertical in the B2B product.
“Drawing from the success story that is NinjaCasino.com, our goal is to keep on focussing on innovation and enhancing the user experience. As a consequence, our B2B product focus will be on differentiation in the form of experience customisation, leveraging my experience in the field, as we seek to attract high-profile partners and white label casinos.”
His appointment closely follows a recent wave of key appointments in Global Gaming’s Product Team, including several ex- GiG talents.
Global Gaming Chief Product Officer and MD Malta, Mark Wadsworth, said: “Lars joins us to take complete business ownership and development of our B2B offering. His experience and knowledge of the B2B marketplace is invaluable as we continue to put in place the foundations for continued growth of Global Gaming.”
About Global Gaming:
Global Gaming offers B2C and B2B gaming products and services to partners and consumers in regulated and emerging markets around the world.
Its flagship product Ninja Casino has revolutionised the online casino customer sign-up process by removing traditional registration requirements. It features a bespoke payment solution that simply requires a deposit via a player’s bank and ensures most winnings are paid under 5 minutes.
The site offers 200+ slots from the likes of NetEnt and Play’n GO, including Starburst, Gonzo’s Quest, and progressive jackpots Hall of Gods and Mega Fortune, as well as a full range of table and live dealer games.
Ninja Casino was named Innovative Start-up of the Year at the 2017 EGR Operator Marketing and Innovation Awards, and claimed In-house Innovation of the Year for Global Gaming at the 2017 EGR Nordics Awards.
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