Playtech BGT Sports adds a further 250 widescreen terminals to Betfred deal

Agreement will see SSBTs installed in time for new football season

London, 18th June 2018 – Playtech BGT Sports (PBS), the leading provider of omni-channel sports betting solutions, has strengthened its partnership with Betfred with the addition of 250 widescreen terminals to its network of retail outlets.

The agreement, which takes its total to more than 3,000 terminals across 1,700 shops, will see the widescreen additions installed in time for the new football season.

The extension of the successful partnership reflects the continuing customer demand for self-service products in-shop, delivering a digital experience that provides them with all the latest sporting events and information at their fingertips.

PBS’ market-leading sportsbook software, which features exclusive content and innovative features, gives customers more content than any other SSBT on the market.

Terminals will be deployed to add additional density and meet the customers increasing demand for even more in-play betting opportunities and new products and features.

John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports said: “Betfred is one of the high street’s leading brands and we are thrilled to grow our relationship with them, the addition of extra machines is sure to please its customers.

“We have seen continued growth in turnover from SSBTs and expect this trend to continue throughout the summer and into the new football season when they go live.”

Mark Stebbings, Managing Director of Betfred Retail, said: “Betting in-play has never been more popular so it’s great to be able to turn to Playtech BGT Sports to cater to our needs.

“Their widescreen terminals are the best on the market and we are sure they will continue to be a major part of our business, especially in our best performing shops.”

About Playtech:

Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries.

Playtech is the gambling industry’s leading software and services supplier with more than 140 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.

It is the pioneer of omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.

Playtech BGT Sports was created in 2016, following the acquisition of Best Gaming Technology and integration of other Playtech businesses into one sports division. Founded in 2005, BGT has been at the forefront of retail technology in the betting and gaming industry ever since. Its self-service betting terminals provide an automated wagering experience to customers in a variety of countries around the world. The terminals deliver a comprehensive variety of broadcast, data, and pricing models that are flexible enough to allow Playtech BGT Sports’ many operator partners to integrate their own pricing feeds and liability management practices into the system. Playtech BGT Sports offers products and services across both land-based and digital platforms and has a global footprint spanning four continents and multiple languages. For more information about Playtech BGT Sports please visit www.best-gaming.com

Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division’s proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.