RLMS marketing man makes his mark in Holland

RLMS Sales’, Martyn Allsop, is the toast of the Dutch gaming industry after his concept for a trilogy of new low stake machines has become a record breaking reality after he entered a group wide competition run by Novomatic UK to identify big new ideas that would benefit the industry.

Reflecting on his success, which earned him a framed copy of a product advert in addition to £200 of shopping vouchers, the RLMS marketing man said: “Of course I’m delighted that my idea was taken on board and that the machines have been so successful in the Dutch market. The process started at the end of 2016 when the company launched the programme which gave the team the opportunity to pitch ideas to the games designers at Bell-Fruit.

“We have a number of high profile licenses and my focus was to try and make more of the Dark Knight Trilogy which comprised mainly of high tech products. I felt there was mileage in developing low tech versions and rather than combine the characters make separate cabinets one each for Batman, The Joker and Bane. I used my art working skills to mock the idea up and submitted it. It looked like a good concept to me but I had no idea it would go into production and that players would like it so much.
“I approached it from a marketing perspective and I think sometimes it’s important to take a look at something with a fresh pair of eyes. I’m shocked and at the same time really pleased. I’ve been doing a lot of work on our Bulldog range of pushers which has hit the ground running following its launch at the beginning of the year. I’ve got some interesting thoughts that I’m going to put to the games developers, so we’ll see if anything comes from that further down the line!”

Ian Shreeve, Bell-Fruit’s Sales and Marketing Director, said: “It’s often said that an organisation’s greatest asset is the people that work for it and I think Martyn’s success proves the point. He approached the task as a marketeer would and saw the opportunity to use a popular license and create a bank of games. The proof is in the pudding and I’m delighted that we’ve demonstrated how valuable it is to draw on the inspiration provided by the team. In fact, we are so pleased with the outcome that we are going to introduce it to the UK market and will be making further announcements in due course.“