Press Releases
BETDAQ announces title sponsorship deal with Sunderland AFC
Betting exchange brand will appear on the front of League One club’s shirts
5th July 2018 – BETDAQ has signed a deal to become the principal partner of Sunderland AFC.
The agreement will see BETDAQ branding appear on the front of Sunderland’s shirts and feature prominently around the club’s Stadium of Light home.
BETDAQ, founded in 2000, is part of the GVC Group, along with other gambling brands, including Ladbrokes and Gala Coral. The punter-friendly betting exchange matches more than £75m-worth of bets per week and offers customers a simple, flat-rate 2% commission across all sports and markets.
It will utilise the partnership to offer Sunderland fans special offers and exclusive behind-the-scenes access to the club.
Sunderland are the current favourites for next season’s League One title, after making several new signings and appointing Jack Ross, last season’s PFA Scotland manager of the year, as manager.
Tom Sloanes, Commercial Director, BETDAQ said: “Opportunities to partner with a football club the size of Sunderland are very rare, so we had no hesitation to act when it became a possibility.
“This partnership provides us with the perfect opportunity to further enhance our growing sponsorship portfolio and we look forward to playing our part in what we all hope will be a great season for Sunderland AFC.
“It also enables us to consolidate BETDAQ’s ongoing drive to spread the message about our 2% commission and the industry-leading value available on our exchange.”
Sunderland AFC’s Managing Director, Tony Davison, said: “We are delighted to welcome BETDAQ to our Sunderland family. From day one, they have demonstrated a real enthusiasm and desire to work with the club. To partner with a company that understands our values and who we are is very important to us.
“Our partnership will be cemented with the reveal of the new home and away kits next week and we very much look forward to working closely with BETDAQ over the coming months.”
*In line with League regulations, the BETDAQ logo will not appear on junior replica shirts.
About BETDAQ:
BETDAQ is a betting exchange, founded in 2000, acquired by Ladbrokes in 2013, and then later became part of the GVC Group.
BETDAQ is an entirely digital business licenced out of Gibraltar and operating from our services office in Dublin, Ireland.
BETDAQ has an active and loyal trading community who trade sporting events using free specialist tools such as Bet Angel and Gruss Software.
BETDAQ also has the largest market share of on course bookmakers across the UK and Ireland who connect to the exchange for pricing information and hedging purposes.
Latest News
Sportradar Launches Gen AI Audio Advertising for Sportsbook and Casino Operators
Sportradar announced the launch of generative AI (gen AI) audio, a new feature within its ad:s multi-channel marketing service. The tool leverages the power of gen AI integrated with Sportradar’s live data, to automate the creation of personalized, real-time audio adverts for sportsbook and casino operators across one of the fastest growing digital marketing channels globally.
Ad:s gen AI audio provides operators with a ready-to-use audio marketing solution, allowing them to generate creative content during key sporting and gaming moments to efficiently scale advertising efforts into podcast streaming services and internet radio networks. Sportradar’s industry-leading technology automatically creates customised and dynamic adverts – featuring live-data to update odds, jackpots, and upcoming events— to increase brand awareness, uplift purchase intent and increase the likelihood of customer acquisition.
AI-generated audio adverts are the latest addition to Sportradar’s comprehensive, industry-leading, end-to-end marketing services, driving brand awareness, acquisition and retention across channels including programmatic display, video, audio, digital-out-of-home (DOOH), paid social media, paid search, sponsorships and affiliate marketing.
Niki Beier, SVP Marketing Services, said: “Sports fans and bettors are increasingly consuming audio content, with listenership increasing by over 1000% in the past seven years1. To deliver maximum marketing efficiency, we’re providing a sophisticated yet simple-to-use solution to sportsbook and casino operators. Through our gen AI technology, we’re making it easy for clients to integrate audio adverts into their acquisition and branding campaigns, to reach more customers with real-time relevant audio messages, without the need for creative teams or a high production budget.”
Compliance Updates
CMA: Spreadex required to sell Sporting Index
An independent CMA panel has decided Spreadex should sell Sporting Index after finding the deal harmed competition for licensed online sports spread betting services.
The Competition and Markets Authority (CMA) has accepted the proposed sale of Sporting Index, to address the competition concerns it had found in the licensed online sports spread betting market, with some modifications and enhancements.
Last year, Spreadex acquired the ‘business-to-consumer’ business of Sporting Index from Sporting Group Holding Limited (Sporting Group). Spreadex and Sporting Index both provide sports fixed odds betting and sports spread betting services to customers based in the UK.
Sports spread betting involves customers betting on a range of outcomes of sporting events rather than the standard ‘win or lose’ outcomes offered by fixed-odds betting. In spread betting, the closer a customer’s bet is to an outcome, the more money they stand to win, and the further away from the outcome they are, the more they stand to lose. This means that, in contrast to fixed odds betting, customers’ wins and losses could be far higher than the amount they bet.
After conducting an in-depth Phase 2 investigation into the deal, the CMA’s independent panel has concluded the deal created a monopoly in the UK licensed online sports spread betting market, eliminating competition in that market. The panel concluded that the merger could lead to a worse user experience, a more limited range of products and/or higher prices for consumers in the UK.
The panel has concluded that, with some modifications and enhancements, the sale remedy proposed by Spreadex is sufficient to remedy the competition concerns and restore competition in this market that is lost as a result of the deal.
The CMA now has 12 weeks to either accept Final Undertakings from Spreadex, or to make a Final Order requiring Spreadex, to sell Sporting Index to a suitable CMA-approved buyer.
Richard Feasey, the chair of the independent panel reviewing the merger, said:
“This deal eliminates competition in the supply of licensed online sports spread betting services in the UK.
Sports spread betting – like any other market – needs competition to drive good customer experience, maintain choice and keep prices competitive. To achieve this, we have decided that Spreadex should sell Sporting Index, so that customers can choose between two firms for the best user experience and prices, rather than having to use only one. “
Further details are available on the SpreadEx / Sporting Index case page.
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