TaDa Gaming, has entered the Italian iGaming market with renowned platform provider, Pixelo, as part of its European growth strategy.

Known for its diverse and exciting portfolio of slots, table games, crash, bingo and Plinko, alongside the recent launch of its gamification tools, GiftCode and WIN CARD, TaDa Gaming has enjoyed a positive reception across numerous regulated markets throughout 2024.

The new partnership with Pixelo marks its first entry to Italy and is already creating a sensation with players. Magical theme release Ali Baba and the Plinko games have landed well but it is TaDa’s unique Fishing-Shooting games that have particularly resonated.

Perceiving this new style of arcade release as a literal game changer in the industry, Pixelo and TaDa Gaming have been working together to introduce these exciting and immersive releases to the Italian iGaming market and Ocean King Jackpot especially is already creating significant traction with players.

Renowned in Asia as the No. 1 provider for Fishing-Shooting games, TaDa Gaming has seen uplifts in rounds played and increased deposits with clients who choose to integrate its Fishing-Shooting games, which also include Fortune King Jackpot, Mega Fishing and Jackpot Fishing. This immediate impact with Pixelo in Italy is especially gratifying due to the short timeframe in which the two companies have been collaborating.

Pixelo is an established iGaming platform that has led the Italian market for many years. Their services are known for their flexibility, scalability, high-security standards and smooth integration. Offering multi-device support, real-time systems and a high-performance infrastructure, Pixelo delivers unparalleled efficiency and support to its clients.

A wide exposure across multiple verticals including casino, sportsbook, bingo and lottery enabled the highly regulated and licenced operator to build its reputation on integrity and innovation. Ensuring continuous tier one content provision has maintained its position as a premium brand in Italy, driven key market trends and ensured quality playing experiences.

Andy Huang, CEO, TaDa Gaming, said: ‘Partnering with Pixelo is doubly exciting for TaDa Gaming: we are entering a new market with a leading operator who shares our commitment to quality gaming, and who is enabling us to realise the enormous potential of our Fishing-Shooting releases in a new market. We are delighted that not only TaDa’s unique Fishing-Shooting games have resonated with players in Italy but our diverse portfolio of slots, crash and Plinko is also a success in such a short time. Thanks to Pixelo’s seamless integration process and professionalism, our collaboration to date has been both smooth and highly effective. We are looking forward to delivering exciting play in iGaming together.’

Lucio Pellecchia, CEO, Pixelo SRL, followed: ‘With TaDa Gaming as our strategic partner, aligning with our ongoing pursuit of innovation and excellence, we will further expand our already extensive offering, reach new market segments, and solidify our position in the industry. We are excited about this collaboration and are confident that our customers will appreciate this new value proposition. The exclusivity of this partnership represents a unique opportunity for both brands to grow and strengthen their presence in the Italian market. Thanks to our integration hub, we will be able to offer all interested gaming operators, all of TaDa Gaming’s games, and especially the extraordinary Fishing-Shooting Games, an absolute novelty in our market.’

Bacta is at the forefront of initiatives to encourage responsible gambling with the leading trade association for the land-based low-stake sector joining the Betting and Gaming Council, the Lotteries Council and the Bingo Association as organisers and supporters of the 2024 edition of Safer Gambling Week (SGW) which runs 18^th – 24^th November.

With a core objective of encouraging people to talk and take action to gamble responsibly, the initiative which is running for its eighth year, will feature what the official SGW web site refers to as a ‘blitz’ of safer gambling messages online and in land-based venues in order to spark a nationwide conversation about responsible gambling and the safeguards that have been put in place by the regulated industry.

George McGregor Bacta’s Executive Director (Government Relations) believes the initiative continues to make a significant contribution to the industry’s endeavours to reduce further the incidence of problem gambling. He stated: “The first point to make is that Safer Gambling Week draws attention to what Bacta members are practicing every week and every day of the year. This commitment and culture is something that every Bacta member should be extremely proud of.

“The consumer-facing Safer Gambling website poses a series of questions to consider and outlines how to use safer gambling tools such as setting time and deposit limits and how to self-exclude from gambling.”

He added: “As an awareness raising initiative Safer Gambling Week has demonstrated its value. Safer Gambling Week 2023 smashed previous social media records, generating over 50 million impressions across Twitter, Facebook and Instagram.

“The website received half a million visits and the campaign engaged with a large number of cross-party MPs and peers who gave their backing as did Premier League clubs West Ham United and Brighton and Hove Albion.

“Safer Gambling Week demonstrates that Bacta, its members and the industry at large is fully committed to delivering a safe, responsible and enjoyable gambling entertainment experience for all of its customers.”

SharpLink Gaming, Inc. (Nasdaq: SBET) (“SharpLink” or the “Company”), an online performance-based marketing company serving the U.S. sports betting and iGaming industries, today announced its financial results for the three and nine months ended September 30, 2024.

Financial Highlights

• Revenues decreased 27.7% to $2,838,908 for the first nine months of 2024, compared to $3,925,618 for the same nine-month period in 2023. For the three months ended September 30, 2024 and 2023, revenues declined 34.7% to $881,690 compared to $1,349,331, respectively.
• Total operating expenses declined 25.9% to $4,426,835 from $5,977,327 for the nine months ended September 30, 2024 and 2023, respectively; and total operating expenses dropped 46.0% to $970,080 from $1,795,057 for the three months ended September 30, 2024 and 2023, respectively.
• For the nine months ended September 30, 2024, net income climbed to $11,002,266 after factoring net income from discontinued operations of $14,567,733 – up 673.3% from a net loss of $9,114,443 inclusive of the net loss from discontinued operations of $2,523,754 posted for the comparable nine months in the prior year. After factoring a net loss from discontinued operations of $97,139, the net loss for the three months ended September 30, 2024 decreased 68.9% to $885,131 when compared to a net loss of $2,849,547 for the same three months ended September 30, 2023 after factoring a net loss from discontinued operations of $822,100.
• As of September 30, 2024, cash on hand was $1,850,206 and total stockholders’ equity was $2,020,143. This compared to $2,487,481 cash on hand and total stockholders’ deficit of $9,399,769 as of December 31, 2023.

Commenting on the results, SharpLink Chairman and CEO Rob Phythian said, “The notable decline in operating expenses reflects SharpLink’s continued focus on streamlining our affiliate marketing business; and the significant improvement in our bottom line results is largely a result of our $22.5 million cash sale of our SportsHub fantasy sports and sports game development businesses to RSports Interactive, Inc. earlier this year. Since that time, we have succeeded at scouring our balance sheet, eliminating virtually all of our debt, and have turned our attention to identifying, qualifying and pursuing compelling strategic growth opportunities that we believe can best be leveraged to create and enhance long-term sustainable value for our shareholders. As we progress through to the end of the year, we look forward to sharing much greater insight into our future plans for SharpLink resulting from the collective due diligence efforts of our leadership team and our highly engaged Board of Directors.”

For more detailed information about SharpLink’s Third Quarter 2024 financial results, please refer to the Company’s Quarterly Report on Form 10-Q filed yesterday with the U.S. Securities and Exchange Commission and accessible online at sec.gov or via SharpLink’s investor relations page at investors.sharplink.com/

About SharpLink Gaming, Inc.

Headquartered in Minneapolis, Minnesota, SharpLink is a trusted marketing partner to leading sportsbooks and online casino gaming operators worldwide. Through its iGaming affiliate marketing network, known as PAS.net, SharpLink focuses on driving qualified traffic and player acquisitions, retention and conversions to U.S. regulated and global iGaming operator partners worldwide. In fact, PAS.net won industry recognition as the European online gambling industry’s Top Affiliate Website and Top Affiliate Program for four consecutive years by both igamingbusiness.com and igamingaffiliate.com. SharpLink also owns and operates a portfolio of direct-to-player, state-specific, affiliate marketing websites designed to attract, acquire and drive local sports betting and online casino gaming traffic to its valued partners which are licensed to operate in each respective state. For more information, please visit sharplink.com.

Forward-Looking Statements

This release contains forward-looking statements that are subject to various risks and uncertainties. Such statements include statements regarding the Company’s ability to grow its business through strategic growth opportunities, the potential benefits of the Company’s products, services and technologies and other statements that are not historical facts, including statements which may be accompanied by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential” or similar words. Actual results could differ materially from those described in these forward-looking statements due to certain factors, including without limitation, the Company’s ability to achieve profitable operations, government regulation of online betting, customer acceptance of new products and services, the demand for its products and its customers’ economic condition, the impact of competitive products and pricing, the lengthy sales cycle, proprietary rights of the Company and its competitors, general economic conditions and other risk factors detailed in the Company’s annual report and other filings with the SEC. The Company does not undertake any responsibility to update the forward-looking statements in this release.

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