Press Releases
Relax Gaming boosts marketing team with two new hires
Victoria Bonner and Tereza Melicharkova bring strong industry experience
Malta, 16th July 2018 – Innovative supplier Relax Gaming has continued its expansion by hiring two experienced industry executives to create its first marketing team.
Victoria Bonner who comes in as Head of Marketing and Tereza Melicharkova who joins as Senior Marketing Executive, both come with a wealth of B2B gaming industry experience, having previously worked together for suppliers NetEnt and Pragmatic Play.
Bonner said: “I am delighted to make the move to Relax Gaming at an exciting time for the company, and I look forward to being a part of its future success.
Melicharkova added: “Relax Gaming has been hiring exceptional people and I’m pleased to be counted among them. The company has a lot of potential and I’m thrilled to be joining Victoria again to drive things forward.”
The appointments of Bonner and Melicharkova make it a trio of female talent joining Relax in senior roles recently, as this comes soon after Alexia Smilovic was announced as the company’s new Director of Compliance and Regulated Markets.
This adds to the appointment of Daniel Eskola as CEO earlier this year, as well as Simon Hammon as Chief Product Officer and Andrew Crosby as Head of Account Management.
Eskola said: “Instilling a marketing team is a huge step forward for us and shows that as a company, we are continuing to go from strength to strength.
“Hiring Victoria and Tereza brings an added freshness to the team, and I am sure their industry experience will be vitally important for us moving forward.”
About Relax Gaming
Founded in 2010, Relax Gaming is an award-winning multi-vertical gaming provider with offices in Malta and Estonia. Its omni-channel open gaming platform, Silver Bullet, can distribute thousands of leading industry games, including its own proprietary titles to all operators. Relax Gaming also operates its own poker client, in partnership with Unibet, with whom it also runs a bingo network, both featuring straightforward gameplay and vibrant graphics, primed for mobile use. Relax Gaming is currently licensed by the UK Gambling Commission, Malta Gaming Authority, the Alderney Gambling Control Commission, and the Romanian regulator.
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Making an Impact: Slammer Studios Debuts “Magawa vs Mines”
Introducing Magawa vs Mines, the debut game from Slammer Studios – a fresh new player in the industry. With the launch of this vibrant 7×7 slot, the studio is kicking things off in style.
Inspired by the legendary Magawa, a rat whose life-saving landmine detection skills have earned worldwide acclaim, this game pays tribute to this incredible hero. With Magawa vs Mines, players get to honour the courage of an extraordinary rat, reliving his daring missions through high-energy gameplay.
You’ll join forces with Magawa on his latest life-saving mission, spinning the reels to reveal the remarkable rat at work. But it’s the flurry of features where things get truly explosive.
For example, there’s the Rat Run – launched by landing a Rat Wild and Mystery Mine on the reels. When this is triggered, Rat Wilds run to the nearest Mystery Mines and set off the Mystery Reveal feature. Base Game Mines are also triggered via the Rat Run, revealing mystery symbols on the grid. You can buy a bonus too, helping you scuttle towards success even quicker.
Don’t forget to try and set off the Chain Reaction, which is randomly triggered after Mystery Reveals or winning combinations. This in turn triggers extra Mystery Mines, creating more space for more winning symbols and leading to — yep, you guessed it — a chain reaction of big wins!
There’s Free Games too, triggered by revealing three Scatters or more on the reels. When these games are on the go, Mystery Mines turn golden with multipliers attached… the perfect way to help you win up to 20,000x your bet.
Get ready to join the adventure when Magawa vs Mines launches on November 28, 2024. This exciting debut from Slammer Studios is set to bring impactful gaming to players everywhere. Don’t miss your chance to dive into the action and experience the bravery of Magawa first-hand!
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TaDa Gaming Successfully Enters Italian Market with Pixelo Partnership
TaDa Gaming, has entered the Italian iGaming market with renowned platform provider, Pixelo, as part of its European growth strategy.
Known for its diverse and exciting portfolio of slots, table games, crash, bingo and Plinko, alongside the recent launch of its gamification tools, GiftCode and WIN CARD, TaDa Gaming has enjoyed a positive reception across numerous regulated markets throughout 2024.
The new partnership with Pixelo marks its first entry to Italy and is already creating a sensation with players. Magical theme release Ali Baba and the Plinko games have landed well but it is TaDa’s unique Fishing-Shooting games that have particularly resonated.
Perceiving this new style of arcade release as a literal game changer in the industry, Pixelo and TaDa Gaming have been working together to introduce these exciting and immersive releases to the Italian iGaming market and Ocean King Jackpot especially is already creating significant traction with players.
Renowned in Asia as the No. 1 provider for Fishing-Shooting games, TaDa Gaming has seen uplifts in rounds played and increased deposits with clients who choose to integrate its Fishing-Shooting games, which also include Fortune King Jackpot, Mega Fishing and Jackpot Fishing. This immediate impact with Pixelo in Italy is especially gratifying due to the short timeframe in which the two companies have been collaborating.
Pixelo is an established iGaming platform that has led the Italian market for many years. Their services are known for their flexibility, scalability, high-security standards and smooth integration. Offering multi-device support, real-time systems and a high-performance infrastructure, Pixelo delivers unparalleled efficiency and support to its clients.
A wide exposure across multiple verticals including casino, sportsbook, bingo and lottery enabled the highly regulated and licenced operator to build its reputation on integrity and innovation. Ensuring continuous tier one content provision has maintained its position as a premium brand in Italy, driven key market trends and ensured quality playing experiences.
Andy Huang, CEO, TaDa Gaming, said: ‘Partnering with Pixelo is doubly exciting for TaDa Gaming: we are entering a new market with a leading operator who shares our commitment to quality gaming, and who is enabling us to realise the enormous potential of our Fishing-Shooting releases in a new market. We are delighted that not only TaDa’s unique Fishing-Shooting games have resonated with players in Italy but our diverse portfolio of slots, crash and Plinko is also a success in such a short time. Thanks to Pixelo’s seamless integration process and professionalism, our collaboration to date has been both smooth and highly effective. We are looking forward to delivering exciting play in iGaming together.’
Lucio Pellecchia, CEO, Pixelo SRL, followed: ‘With TaDa Gaming as our strategic partner, aligning with our ongoing pursuit of innovation and excellence, we will further expand our already extensive offering, reach new market segments, and solidify our position in the industry. We are excited about this collaboration and are confident that our customers will appreciate this new value proposition. The exclusivity of this partnership represents a unique opportunity for both brands to grow and strengthen their presence in the Italian market. Thanks to our integration hub, we will be able to offer all interested gaming operators, all of TaDa Gaming’s games, and especially the extraordinary Fishing-Shooting Games, an absolute novelty in our market.’
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Bacta pledge support for Safer Gambling Week as industry drives awareness campaign
Bacta is at the forefront of initiatives to encourage responsible gambling with the leading trade association for the land-based low-stake sector joining the Betting and Gaming Council, the Lotteries Council and the Bingo Association as organisers and supporters of the 2024 edition of Safer Gambling Week (SGW) which runs 18th – 24th November.
With a core objective of encouraging people to talk and take action to gamble responsibly, the initiative which is running for its eighth year, will feature what the official SGW web site refers to as a ‘blitz’ of safer gambling messages online and in land-based venues in order to spark a nationwide conversation about responsible gambling and the safeguards that have been put in place by the regulated industry.
George McGregor Bacta’s Executive Director (Government Relations) believes the initiative continues to make a significant contribution to the industry’s endeavours to reduce further the incidence of problem gambling. He stated: “The first point to make is that Safer Gambling Week draws attention to what Bacta members are practicing every week and every day of the year. This commitment and culture is something that every Bacta member should be extremely proud of.
“The consumer-facing Safer Gambling website poses a series of questions to consider and outlines how to use safer gambling tools such as setting time and deposit limits and how to self-exclude from gambling.”
He added: “As an awareness raising initiative Safer Gambling Week has demonstrated its value. Safer Gambling Week 2023 smashed previous social media records, generating over 50 million impressions across Twitter, Facebook and Instagram.
“The website received half a million visits and the campaign engaged with a large number of cross-party MPs and peers who gave their backing as did Premier League clubs West Ham United and Brighton and Hove Albion.
“Safer Gambling Week demonstrates that Bacta, its members and the industry at large is fully committed to delivering a safe, responsible and enjoyable gambling entertainment experience for all of its customers.”
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