Press Releases
SBTech and Fresh8 announce advertising solution partnership
Advertising platform provider Fresh8 to integrate marketing technology into SBTech’s operator network to deliver highly personalised messaging
London, UK – 16 July 2018 – SBTech is pleased to announce its latest technology partnership with Fresh8, the leading advertising automation platform provider to the sports betting sector.
The agreement sees Fresh8 integrate its marketing solution with SBTech’s operator network to deliver optimal advertising content to both bookmakers and players.
Fresh8 is already live with a number of SBTech operators, providing fully automated and personalised multi-format display campaigns that increase customer acquisition rates and improve the retention levels of their existing users.
The company’s platform uses contextual content, CRM data, and sports betting product data to build the most relevant advert for each user at any given moment. It achieves this automatically and at scale, instantly allowing marketeers to target customers in real time. This is especially important for in-play betting, where conversions are maximised through hyper-responsivity to the game situation.
Ian Bradley, Chief Product Officer of SBTech, commented: “We’re delighted to be partnering with Fresh8, whose technology has already increased efficiency and returns for many of our operators. This partnership aligns perfectly with SBTech’s work on personalisation and targeted CRM, with the aim of generating the most relevant advertising to match users’ unique preferences. We look forward to seeing Fresh8 develop its offering as we roll it out across our network.”
Andrew Sharland, CEO and co-founder of Fresh8, added: “We’re very happy to be partnering with one of the leading solutions providers in the sector. Fresh8 is all about enabling operators to significantly improve the efficiency of their marketing efforts by unlocking the value of their data. Our platform powers the automatic creation of marketing assets, significantly improving ROI from digital media spend.”
For all press enquiries, please contact:
Jake Pollard, Communications Director
Tel: +44 7462 453 492
Email: [email protected]
About SBTech
SBTech is a global leader in omni-channel sports betting and gaming, with over 1,000 employees in eight offices worldwide. Since 2007, SBTech has developed the industry’s most powerful online sports betting and casino platform, serving licensees in over 15 regulated markets.
SBTech’s clients include many of the world’s premier betting and gaming operators, state lotteries, land- based casinos, horse racing companies, and iGaming start-ups. The group supplies superbly flexible betting and gaming solutions to clients looking for speed to market and exceptional configurability, supported by the best business intelligence and reporting capabilities.
The SBTech offering includes its Seamless Sportsbook, the Chameleon360 iGaming Platform, Managed Services, and retail and omni-channel solutions that provide players with constant access to sports and casino products across all touchpoints: online, mobile and retail.
Backed up by unrivalled expertise in trading and risk management, regulatory compliance, AML and KYC procedures, acquisition and CRM, SBTech’s partners consistently achieve rapid growth, enhanced brand loyalty and peak profitability.
For more information, visit: www.sbtech.com
About Fresh8
Fresh8 automates sports betting marketing, building real time messaging across display, programmatic, affiliate, video and social channels.
The technology generates hyper-targeted advertising messages based on the user, the content, and the live sports betting product. Since this is done automatically, it allows real-time marketing while removing all manual effort.
Fresh8 works with the leading betting operators, sports publishers, and media networks around the world to deliver sports betting marketing technology that converts and retains customers like no other.
Fresh8 is based in London and Bristol, UK.
For more information, visit: www.fresh8gaming.com
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BetBlocker partners with Yellow Scarf to deliver to valuable support to Ukrainian, Polish and Russian communities in the UK
BetBlocker, a charity providing free, anonymous to use, blocking software has partnered with Yellow Scarf, a charity working to deliver support and treatment for Eastern European communities in the Midlands of the UK, to deliver translated versions of the BetBlocker service to support Ukrainian, Polish and Russian communities.
Supported by funding from GambleAware, this project has resulted in the roll out of key native language support for under-supported minority communities. Removing barriers to accessing support services is one of the cornerstones of the minimisation of harm.
Founder and Trustee for BetBlocker, Duncan Garvie, had this to say about the launch of the BetBlocker in these new languages: “A significant priority for BetBlocker is expanding the languages that we can support. As a tech solution to a complex problem, ensuring that users have as smooth and easy a set-up process as possible is paramount to our success in minimising gambling harms. If a user can’t get our app set-up, we’ve failed.
For this reason it’s critical that we facilitate users accessing our app in a language that they’re confident using. Yellow Scarf’s critical work has highlighted the need that exists to provide BetBlocker in languages that the Ukrainian, Polish and Russian communities in the UK can easily access.
The opportunity that GambleAware has provided us to cooperates with an important treatment provider in the UK to expand the service we offer and ensure that our support can be accessed by these under-served communities is one that we were thrilled to take on.”
Tomasz Jarecki, Head of Development at Yellow Scarf, added: “It is a great honour for us to support BetBlocker in making their project more accessible and reaching wider communities – translation into a national language ensures that the more vulnerable people will be able to receive support that would otherwise miss them. More than 25% of Eastern Europeans living in the UK still struggle, despite their best efforts, to fluently speak English in unusual circumstances – and it raises our spirits to find partners such as Betblocker, willing to put in an extra effort to support instead of judge.”
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Stakelogic Wraps Up Deal with Bet25.dk
Industry-leading casino content provider Stakelogic has enhanced its presence in the Danish market by signing a partnership with leading operator Bet25.dk. This new integration, facilitated by Light & Wonder, will allow the site full access to Stakelogic’s in-demand online slot portfolio.
Players at Bet25.dk will now be able to enjoy cutting-edge online slot action in games like Snowflake Sorcery, Emperor’s Champion, and The Watcher, all of which showcase Stakelogic’s commitment to innovation and excitement.
Bet25.dk is an extremely popular online casino with years of experience in the Danish market. The addition of Stakelogic’s slot portfolio will only amplify the top-quality service the casino already offers players.
As per the deal, an exciting promotion based around Stakelogic’s industry-first Super Wheel bonus will be part of the launch campaign. Super Wheel combines the excitement of online slots with the immersive environment of a live casino.
The optional side-bet gives players the chance to be whisked away to a live studio setting where they can spin the Super Wheel to win prizes or trigger additional bonuses.
Robert Stoyanov, Account Manager at Stakelogic, said: “The Danish market is an extremely important one for Stakelogic, and working with brands like Bet25 will only help us strengthen our position there. The company’s reputation speaks for itself.
It has a history of bringing exciting and unique online slot experiences to its players, and we are excited to become a part of its slot catalogue.”
Lasse Larsen, Casino Product Owner at Bet25.dk, said: “We pride ourselves on delivering the most innovative online slot experiences to our players, and the integration of Stakelogic’s award-winning slot portfolio only reinforces that position.
When players log in to Bet25, they expect to find the best online slots on the market, and this new partnership ensures that this is exactly what happens.”
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Golden Whale announce multi-year extension with Stadtcasino Baden Group
Fast-growing data science company renews deal with Swiss casino group to further drive retention and provide ML-based gamification optimisation to its B2B arm, Gamanza Group AG
Golden Whale Productions, the innovative data science company specialising in AI-powered solutions and machine learning for the iGaming industry, has announced it has signed a multi-year extension to its current agreement with Stadtcasino Baden Group.
Having previously worked with the Swiss casino group to drive customer retention and thereby increase its market share, Golden Whale will continue to support the business in this capacity while also cooperating more intensively with the Stadtcasino Baden Group’s B2B arm, Gamanza.
A subsidiary of Stadtcasino Baden Group, Gamanza has a strong track record for creating software for the iGaming industry and counts GamanzaEngage – Switzerland’s leading software suite for online casinos – among its recent success stories. Now supported by Golden Whale, the B2B brand will be able to draw on powerful ML-based optimisation to further enhance its offering.
One of the main aspects Golden Whale will focus on as part of the extended deal is using its advanced, data-driven technologies to turbo-charge Gamanza’s existing gamification suite, with this empowering the group to offer an even more comprehensive promotional toolkit to its clients.
As such, the renewed partnership offers considerable strategic importance for both Gamanza and the Stadtcasino Baden Group brand, while also offering Golden Whale the opportunity to deploy its ML systems and predictive optimisation tools among a large and highly-engaged customer base.
Eberhard Dürrschmid, Chief Executive Officer at Golden Whale, said: “Golden Whale is delighted to announce we’ve agreed a multi-year extension to our current deal with Stadtcasino Baden Group that will see us assist the company with both player retention and increasing market share.
“As part of the agreement, we’ll continue the strong work we’ve done with the brand over the past couple of years while also cooperating more closely with its main B2B arm, Gamanza, to bring our pioneering form of ML-based optimisation directly onto the latter’s gamification suite.”
Christian Aumüller, Chief Executive Officer at Stadtcasino Baden Group, said: “As one of the gaming industry’s true trailblazers, Stadtcasino Baden Group is very happy to renew its partnership with Golden Whale Productions – a company that, like us, now sits at the very forefront of iGaming innovation.
“The decision to extend the deal was made with a view to drive customer retention and further increase our market share, while also optimising the products and services we offer to B2B clients through Gamanza. With AI and machine learning both having a big role to play in the future of iGaming, the collaboration will hold great strategic importance for us going forward.”
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