BtoBet showcases gaming portfolio at inaugural iGB Live

Alessandro Fried participates in a panel discussing the importance of AI and ML for the iGaming industry

Amsterdam lived up to its expectations and delivered a unique opportunity for the iGaming industry in the form of the inaugural iGB Live!, with the BtoBet team showcasing their entire gaming portfolio.

BtoBet’s Chairman, Alessandro Fried, stated that the event should be considered a success both from an organizer’s point of view and for the attendees themselves. “iGB Live has provided us with an amazing platform to showcase our renowned products and services, and with the major industry players present under the same roof, one could also see and determine the path that the industry is taking for the future in terms of the technology being implemented and the approach to the players.”

Fried also participated in a panel discussing the various benefits and applications that Artificial Intelligence and Machine Learning have for the iGaming environment. He stated that the industry is somehow still lagging behind in the implementation of these disruptive technologies when compared to other business scenarios. “However we are entering a new phase where the operators are put in a position of having to eventually endorse this technology, with the players becoming ever more demanding and in want of a more personalized and tailored experience.”

He stated that a deep understanding of the player journey is a requisite for the success of all operations in this highly demanding and competitive scenario. However true personalization is an area that the industry still needs to address, and which could eventually prove to be a major player for player acquisition, engagement and retention.

Watch here the panel “Aspects of AI in the iGaming Industry”

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com