Industry News

Yggdrasil strikes slots supply deal with Genting

Published

6 years ago

August 15, 2018

Reading Time: 2 minutes

15^thAugust, 2018 – Yggdrasil has secured an agreement to supply its industry-leading casino slots to global multi-channel operator Genting.

Genting UK, part of the international Genting group of companies, will offer its online players Yggdrasil’s full games catalogue, including the highly successful Vikings series.

In addition to the library of top-performing titles, Genting will benefit from BOOST®, Yggdrasil’s proprietary suite of in-game promotional tools, providing in-game tournaments and leader boards, configurable cash races, and gamification features proven to increase player retention and engagement.

Both parties anticipate integrating further Yggdrasil products as the stages of the partnership evolve.

Yggdrasil CEO Fredrik Elmqvist said: “As one of the most famous and respected casino brands on the planet, we are thrilled to have reached this agreement with Genting. We look forward to working with them closely to deliver our market-leading games and maximise player enjoyment.”

Genting has operated casinos around the world for more than 50 years. It owns and manages more than 40 premises in the UK, including Crockfords and The Colony Club. GentingCasino.com features more than 300 online slots as well as casino games including blackjack and roulette.

Genting Director of Gaming Product Rob Hoddinott said: “Our focus is on presenting the most exciting and engaging gaming experiences. Yggdrasil’s products have a proven appeal among a broad range of slots players, so they will be a very positive addition to our online casino.”

About Yggdrasil

Yggdrasil is a provider of superior online gaming solutions for igaming operators. The business was founded in 2013 and has since emerged as one of the industry’s most respected and acclaimed suppliers. The business model is highly scalable and covers three product verticals: Casino Slots, Table Games and Bingo, in addition to the business verticals: Yggdrasil White Label Studios, YGS Masters and Yggdrasil Dragons. Since its inception, Yggdrasil has embarked on a solid growth trajectory enabled by a strong corporate culture focused on innovation, creativity, quality and technology leadership. Yggdrasil is headquartered in Sweden and has offices in Malta (operational HQ), Poland and Gibraltar.

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