Connect with us

WINNING COMBINATION - SOFTSWISS develops innovative iGaming software products for online casino, sports betting, and beyond. Our products can be delivered as standalone solutions or combined into a single iGaming Platform.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

Press Releases

Ladbrokes roll out Racing Post Tipster content in 217 stores across Ireland

Published

on

Ladbrokes roll out Racing Post Tipster content in 217 stores across Ireland
Reading Time: 2 minutes

Wednesday 29th August, 2018 – Ladbrokes have become the first high street bookmaker to roll out the Racing Post Tipster on early price screens in 217 of their stores in the Republic of Ireland and Northern Ireland. The launch follows successful trials at Punchestown Racecourse and the recent installation of a stand-alone Tipster screen in the Finglas store in Dublin.

The new deal amplifies the strength of the partnership between Ladbrokes and Racing Post, after the bookmaker used Racing Post Sport video and data football content across 2,100 shops during the 2018 World Cup.

The Tipster provides top tipping and bet prompting content for every race, every day, in Britain and Ireland. The Tipster is a plug and play solution for displaying Racing Post horseracing content in an innovative format. For each race, a selection of 14 top bet prompts will be displayed, which feature alongside a racecard, silks, up-to-date prices and race details.

The prompts are generated by expert opinion from the Racing Post Verdict to Spotlights and the ever-popular Predictor, with the ability to be configured by the time of day, the Tipster will support the next event during live racing and scroll through selected races in the morning period with key stats and bet prompting information.

Racing Post Head of Retail, Alan Pepperell, spoke about the ease of access to information now available for customers in store: “We’re delighted to be working with Ladbrokes across both the Republic of Ireland and Northern Ireland. The Tipster displays give punters the opportunity to get live content from expert tipsters across every race in Britain and Ireland, meaning customers have more information in store than ever before.’’

Philip Chubb, Head of Retail and Product, Ladbrokes Ireland expressed his delight at the continued collaboration: “By collaborating with Racing Post B2B we have integrated their market leading racing Tipster product into our in-shop early price screen service to provide Ladbrokes Ireland customers with a hugely improved experience. This makes for a truly unique EPS and one that we believe is now market-leading in the UK and Ireland by some distance.

“This has been a customer-led project and we are delighted that we can now offer our customers a product that combines the trusted expertise of Racing Post with our own unrivalled value proposition.”

 

Racing Post B2B:

Racing Post B2B caters for all digital content requirements across web, mobile, tablet and retail. More than just a data provider – raw data is enhanced with the best and most recognisable content authored by the biggest names in sports betting.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Advertisement

Trending (Top 7)

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.