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SportCaller appoints Andy Clerkson as first Chairman

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SportCaller appoints Andy Clerkson as first Chairman
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Former founder of Grand Parade joins Senior Management team of free-to-play specialist

 

SportCaller, the free-to-play sports-game specialist, has hired former founder of Grand Parade, Andy Clerkson, to be the fast-growing company’s first chairman.

Clerkson founded leading content, design and technology agency Grand Parade in 2007 before selling to William Hill in 2016. Throughout 2018 he has been in New Jersey, helping William Hill expand into newly-regulated states in the US.

Prior to setting up Grand Parade, Clerkson published Maxim USA for Dennis Publishing, which became the largest mens’ magazine in the world, selling more than 2.5 million copies per month.

Having pioneered the model of a free-to-play jackpot games with Channel 4 and Sky Bet back in 2014, SportCaller has achieved outstanding growth in recent years.

It has significantly expanded its global footprint this year, working closely with GVC, Paddy Power Betfair and William Hill, and branching into 22 countries as diverse as Spain, France, Italy, Greece and the U.S., alongside a number of countries in Asia and Africa, with its easy-to-integrate product suite and contextual bet prompts.In a largely standardised market for sign-up promotions and bonuses, SportCaller are now offering a third way to market, allowing operators to acquire and retain repeat customers at a low cost but also to stay fully compliant within the tightening grip of global regulation.

Clerkson said: “The free-to-play market has exploded recently and SportCaller are driving the innovation in the sector, so it’s a great time to be joining as chairman.

“What is really exciting is the potential for further growth around the world, not least in the US following the repeal of PASPA.

“I look forward to working closely with Cillian and his team to continue developing the strategy, which is all about value creation for our partners and their players.”

SportCaller MD Cillian Barry added: “I’m thrilled that Andy is joining us. His experience as a founder, successfully steering Grand Parade from start-up to scale-up, is invaluable for us.

“I look forward to working with him on strategic direction, new product and the fun stuff like corporate governance as we extend our reach in different markets around the world.

“It’s been a particularly busy period for the company with the World Cup proving a huge success with unprecedented levels of engagement across our games.

“We have some really exciting plans in place for the next few months and are looking forward to bringing the most engaging free-to-play sports games to more players than ever before.”

 

About SportCaller:
SportCaller is the leading free-to-play sporting game provider, whose platform allows fans to connect and compete across a variety of sports. It provides free-to-play games and other social products for operators and media owners, generating new accounts allied to trackable levels of increased player-activity and loyalty. SportCaller ranks William Hill, bwin, Betsson, Oddschecker, Paddy Power Betfair, TVG, At The Races, LiveScore and Ladbrokes Coral amongst its expanding client-base.

 

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Secretlab partners with Fluent Commerce for Order Management

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Secretlab, the leading international ergonomic furniture specialist brand, is partnering with Fluent Commerce to enhance global digital operations – scaling its Order Management System with Fluent Order Management.
Established in 2014, Secretlab has rapidly emerged as an international ergonomic furniture specialist brand with over 3 million users worldwide. With a strong emphasis on quality and ergonomics, Secretlab’s chairs have garnered immense popularity among both gamers and professionals, solidifying themselves as leaders in modern ergonomics.
Secretlab is scaling its Order Management System (OMS) to support its growth and enhance customer experience globally. Fluent Order Management processes inventory data at unprecedented levels to provide complete inventory visibility and accuracy.
“It’s great to see an innovative company like Secretlab choose Fluent Order Management,” said Graham Jackson, CEO, Fluent Commerce. “Fluent Commerce has a track record for delivering enduring value to global retailers and our modern and scalable technology will set Secretlab up for long-term success,” Jackson adds.
Fluent Order Management is used by leading global retailers including JD Sports, L’Oréal, Prada Group, Aldo Group, LVMH, Dulux and Kingfisher. Most recently, Munro Footwear chose Fluent Order Management to enhance inventory management globally.
One of the key solutions offered by Fluent Commerce, Fluent Big Inventory, addresses the challenge of real-time, accurate inventory visibility across all channels and locations in a retailer’s business. It optimises massive sets of inventory data quickly, to provide accurate inventory data that helps reduce overselling and cancelled orders, and out-of-stock online.
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Africa

Aviatrix and Hollywoodbets ready for take-off in South Africa

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The award-winning crash game Aviatrix is arriving in South Africa for the first time, exclusively with leading betting operator Hollywoodbets.

Hollywoodbets players will enjoy exclusive access to a range of daily tournaments and promotions, making their Aviatrix adventure even more thrilling. Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Bringing Aviatrix to South Africa exclusively with Hollywoodbets is an exciting milestone for us. We’re excited to offer South African players a unique experience where they can build, customise, and pilot their own planes while competing for rewards. With Hollywoodbets, we’re confident Aviatrix will soar to new heights in this vibrant market.”

Wayde Dorkin, Head of Product at Hollywoodbets, said: “Everyone at Hollywoodbets is ready for take-off with Aviatrix. Players will be able to exclusively enjoy the game in South Africa, building their own planes, soaring through the skies and earning incredible rewards along the way. Aviatrix delivers an unmatched gaming experience that will keep players on the edge of their seats!”

Aviatrix was recently named ‘Game of the Year’ at the EGR Operator Awards 2024.

The title is constantly updated with new features and functionality, such as the ability to claim free bets with promo codes within the game.

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CryptoCasino.com Launch to Disrupt iGaming with Groundbreaking Telegram Casino

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Today marks the launch of CryptoCasino .com, featuring an innovative Telegram casino that is set to drive player acquisition in the rapidly growing blockchain betting space.

Led by an experienced team that has built multiple successful iGaming operations in the world of sports betting, poker, and affiliate services, CryptoCasino .com will deliver an unmatched betting experience for crypto users.

Partnering with the largest gaming studios in the world, CryptoCasino will feature over 6,000 online slots and table games, a live dealer casino, premium sportsbook, eSports betting hub, racebook, and more, all available to be bet on with 25+ of the largest cryptocurrencies in the world, including its own $CASINO token.

New customers will be greeted with an enticing welcome package consisting of a 200% deposit bonus, 50 free spins and a free sports bet.

Beyond providing a cutting-edge gaming platform, CryptoCasino distinguishes itself with the unparalleled security and speed of cryptocurrency transactions, coupled with a loyalty program to reward regular players.

To cater to the future of crypto betting, the site will allow for both traditional registration and Web3 connectivity. By connecting instantly with wallets such as MetaMask or Trust Wallet, players can seamlessly deposit and withdraw funds within seconds.

With a player-first focus, the site also includes 24/7 live chat support and an industry-leading VIP program that offers a wide range of loyalty incentives that reward players on a daily basis.

CryptoCasino is catering to the over one billion unique Telegram users by building a Telegram Casino integration that allows anybody to immediately join and begin playing with just one click.

With Telegram gaming growing rapidly, CryptoCasino’s integration with the platform will offer a direct connection to millions of players around the world. The integration will provide the perfect blend of security, seamless connectivity, and social gaming that connects with the demographic of crypto enthusiasts.

Partnerships with the Best in the Industry

Having grown several iGaming businesses over the past two decades, the CryptoCasino .com team understands that the key to rapid growth comes from partnerships with trusted names in the online gaming business.

That is why CryptoCasino has partnered with several major names in betting and blockchain including Pragmatic Play, Evolution Gaming, Betby, Oddin. gg, Decubate, Covey, Fireblocks, and others.

Certified through CertiK and as a fully licensed platform under Curacao and Anjouan gaming authorities, the platform will provide the highest level of player safety and security, complying with all regulatory statutes for the best crypto betting experience possible.

The Future of Crypto Casinos is here

The launch of CryptoCasino .com comes at the perfect time. With all eyes on crypto as bitcoin continues to break all-time highs, the influx of new gamblers into the blockchain world should make for an incredible acquisition opportunity.

With a marketing strategy that includes support from a wide range of streamers, affiliates, and key opinion leaders from both the iGaming and crypto sectors, CryptoCasino is certainly poised to make a splash with the next-gen bettors.

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