SportCaller appoints Andy Clerkson as first Chairman

Former founder of Grand Parade joins Senior Management team of free-to-play specialist

SportCaller, the free-to-play sports-game specialist, has hired former founder of Grand Parade, Andy Clerkson, to be the fast-growing company’s first chairman.

Clerkson founded leading content, design and technology agency Grand Parade in 2007 before selling to William Hill in 2016. Throughout 2018 he has been in New Jersey, helping William Hill expand into newly-regulated states in the US.

Prior to setting up Grand Parade, Clerkson published Maxim USA for Dennis Publishing, which became the largest mens’ magazine in the world, selling more than 2.5 million copies per month.

Having pioneered the model of a free-to-play jackpot games with Channel 4 and Sky Bet back in 2014, SportCaller has achieved outstanding growth in recent years.

It has significantly expanded its global footprint this year, working closely with GVC, Paddy Power Betfair and William Hill, and branching into 22 countries as diverse as Spain, France, Italy, Greece and the U.S., alongside a number of countries in Asia and Africa, with its easy-to-integrate product suite and contextual bet prompts.In a largely standardised market for sign-up promotions and bonuses, SportCaller are now offering a third way to market, allowing operators to acquire and retain repeat customers at a low cost but also to stay fully compliant within the tightening grip of global regulation.

Clerkson said: “The free-to-play market has exploded recently and SportCaller are driving the innovation in the sector, so it’s a great time to be joining as chairman.

“What is really exciting is the potential for further growth around the world, not least in the US following the repeal of PASPA.

“I look forward to working closely with Cillian and his team to continue developing the strategy, which is all about value creation for our partners and their players.”

SportCaller MD Cillian Barry added: “I’m thrilled that Andy is joining us. His experience as a founder, successfully steering Grand Parade from start-up to scale-up, is invaluable for us.

“I look forward to working with him on strategic direction, new product and the fun stuff like corporate governance as we extend our reach in different markets around the world.

“It’s been a particularly busy period for the company with the World Cup proving a huge success with unprecedented levels of engagement across our games.

“We have some really exciting plans in place for the next few months and are looking forward to bringing the most engaging free-to-play sports games to more players than ever before.”

About SportCaller:
SportCaller is the leading free-to-play sporting game provider, whose platform allows fans to connect and compete across a variety of sports. It provides free-to-play games and other social products for operators and media owners, generating new accounts allied to trackable levels of increased player-activity and loyalty. SportCaller ranks William Hill, bwin, Betsson, Oddschecker, Paddy Power Betfair, TVG, At The Races, LiveScore and Ladbrokes Coral amongst its expanding client-base.