Press Releases
Wiraya hosts webinar on player activation

Wiraya, the market leader for player activation and retention, will be hosting their latest webinar to help operators increase player deposits and improve customer experience.
The iGaming industry is flooded with a range of free bets and offers, from an increasingly large number of recognised operators. Player activation is one of the biggest problems in the industry and up to 60% of new registered customers failing to ever make a deposit. It’s time for market innovators to take a different approach.
So how can your business optimise communication with players and deliver a real increase in player deposits?
Join the webinar! In 20 minutes, Wiraya will cover the key following factors.
> Why do so many operators fail to convert 60% of new customers?
> The real losses to your revenues from poor player activation
> Why player activation and a strong CX in the early life of a player is key
> A demo of our AI based solution used to activate players
“Rather than simply enhancing the traditional approach that so many operators are taking to player conversion, we are working with a number of leading operators in the industry to challenge the assumptions on what inspires actions from players.
“Wiraya has a proven track record in activating new players and pro-actively reducing churn. The market leading conversion results we have seen is testament to new way of working”, said Wiraya’s CEO Oskar Klingberg.
About Wiraya:
Wiraya is a Managed Mobile Customer Activation software that dramatically improves brands’ customer experience KPIs. It uses data and artificial intelligence to generate the optimum blend of voice, text and mobile messaging to inspire action from your players.
Started in Sweden in 2008, Wiraya now has offices in Stockholm, London and Malta, working across industries with a number of Europe’s largest brands as clients. Wiraya has processed over 100 million interactions to date.
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