Press Releases
Wiraya hosts webinar on player activation
Wiraya, the market leader for player activation and retention, will be hosting their latest webinar to help operators increase player deposits and improve customer experience.
The iGaming industry is flooded with a range of free bets and offers, from an increasingly large number of recognised operators. Player activation is one of the biggest problems in the industry and up to 60% of new registered customers failing to ever make a deposit. It’s time for market innovators to take a different approach.
So how can your business optimise communication with players and deliver a real increase in player deposits?
Join the webinar! In 20 minutes, Wiraya will cover the key following factors.
> Why do so many operators fail to convert 60% of new customers?
> The real losses to your revenues from poor player activation
> Why player activation and a strong CX in the early life of a player is key
> A demo of our AI based solution used to activate players
“Rather than simply enhancing the traditional approach that so many operators are taking to player conversion, we are working with a number of leading operators in the industry to challenge the assumptions on what inspires actions from players.
“Wiraya has a proven track record in activating new players and pro-actively reducing churn. The market leading conversion results we have seen is testament to new way of working”, said Wiraya’s CEO Oskar Klingberg.
About Wiraya:
Wiraya is a Managed Mobile Customer Activation software that dramatically improves brands’ customer experience KPIs. It uses data and artificial intelligence to generate the optimum blend of voice, text and mobile messaging to inspire action from your players.
Started in Sweden in 2008, Wiraya now has offices in Stockholm, London and Malta, working across industries with a number of Europe’s largest brands as clients. Wiraya has processed over 100 million interactions to date.
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mkodo and Future Anthem announce AI, Data and Mobile App Partnership
This collaboration will combine mkodo’s market-leading product suite with Amplifier AI to deliver real-time, player-centric innovation
mkodo, the leading provider of mobile apps, websites, front-end UX and geolocation technology to the regulated iGaming, Sports Betting and Lottery markets, has announced a strategic partnership with Future Anthem, the pioneering AI and data science powerhouse. Together, the companies will explore AI-driven real-time personalisation across every stage of the player journey.
This partnership brings together Amplifier AI, Future Anthem’s all-in-one personalisation product, with mkodo’s renowned product suite, aiming to elevate player experiences and expand both companies’ presence in the regulated Canadian market and the global WLA (World Lottery Association) landscape.
Leigh Nissim, CEO of Future Anthem, commented, “This partnership aligns perfectly with our commitment to deliver unmatched, AI-powered personalisation for the gaming industry. Both companies bring complementary skills and technologies combined with deep industry knowledge, creating a powerful opportunity to generate meaningful experiences for our clients and their players.”
Will Whitehead, Commercial Director at mkodo, added, “This collaboration reflects mkodo’s commitment to staying at the forefront of innovation. Our shared proactive approach enables us to make rapid improvements that deliver immediate value to our clients, enhancing player engagement and delighting players with personalised experiences.”
The collaboration is set to bring best-in-class technology to meet the rising demand for AI-driven, player-focused experiences, helping operators win the race to real-time personalisation.
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Relax Gaming skates into action with the launch of Winter Champions
Relax Gaming, the leading iGaming aggregator and content provider, is taking players on an exhilarating snowy adventure with the launch of Winter Champions, a sports-themed slot that propels players through the mountain tops in pursuit of golden victories.
At the heart of Winter Champions is the innovative Sliding Respins mechanic, ensuring the reels remain active as long as winning combinations continue to land, adding a layer of non-stop excitement to the gameplay.
With a maximum win potential of 6,000x the player’s bet, this dynamic slot is designed to captivate both sports fans and slot enthusiasts alike.
The game’s standout features are its three thrilling bonus rounds—Ski Jumping, Ice Hockey, and Curling—triggered when three Wild symbols are on the reels at the same time.
In the Ski Jumping Bonus, each Rolling Respin brings players closer to the top prize, with Wilds boosting rewards by up to 5x. The Ice Hockey Bonus sees players collect pucks and score goals to multiply their values, while the Curling Bonus offers the challenge of stacking stones to unlock reel-filling multipliers.
Designed with stunning visuals and a festive atmosphere, Winter Champions is set to become a go-to for players looking for dynamic gameplay and the potential for big wins.
Shelley Hannah, CPO at Relax Gaming, said: “We are excited to introduce Winter Champions, a slot that truly captures the excitement and competitive spirit of winter sports. The Sliding Respins mechanic adds dynamic gameplay, while the three unique bonus games ensure there’s something for everyone.”
“We believe this game will deliver hours of fun and plenty of big-win potential for players that will continue beyond the winter season.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 was named the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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Evoplay brings sweet wins and Italian charm with Dolce Dreams
Evoplay, the award-winning game development studio, has revealed its latest immersive slot, Dolce Dreams, offering a sweet twist on the classic Italian café culture, with the experience designed for high engagement and substantial win potential.
Set against the backdrop of a charming streetside cafe, Dolce Dreams features stacked Wilds in the form of waffle ice creams, which substitute for other symbols to maximise winning combinations.
The game’s Ice Cream Collector feature activates when the Ice Cream Collector symbol appears anywhere on the reels, collecting all values from the Ice Cream symbols in view for delicious rewards.
Three or more Free Spins symbols will trigger the Free Spins, which can be retriggered as players look to land wins that will make their tastebuds tingle.
In certain jurisdictions, users can access Free Spins directly by opting for the Bonus Buy feature, with the choice of buying 10, 15, or 20 spins.
It is the latest title to join Evoplay’s portfolio, following successful launches such as Hercules: Sports Legend and Chained Fighters.
Ivan Kravchuk, CEO at Evoplay, said: “With Dolce Dreams, we’ve captured the beauty of Italian café culture in a straightforward yet rewarding game structure, focusing on player engagement and dynamic gameplay.”
“As we continue to grow our portfolio, we look forward to strengthening our partnerships by offering innovative content that appeals to a broad audience.”
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