Betway strengthens Belgian presence with Croky Cup contract extension

Betway has signed a three-year extension to remain as the sponsor of the Croky Cup, Belgium’s most prestigious knockout football competition.

SV Zulte Waregem (2017) and Standard de Liège (2018) lifted the trophy in Betway’s opening two years of sponsorship and the leading online bookmaker will now remain as the tournament’s official betting partner up to and including the 2020/21 competition.

Betway’s Anthony Werkman said: “The Croky Cup sponsorship worked very well for us in its opening two years and we’re delighted to remain as the sponsor for the next three competitions.

“Having introduced Betway to football supporters in Belgium with our first two years of sponsorship, a further three years as the tournament’s official betting partner will hopefully lead to increased brand awareness and exposure in the region.”

Pierre François, CEO of the Pro League, added: “The Pro League, in charge of marketing the Belgian Cup, found in Betway a reliable betting partner and we are therefore pleased that they have agreed to an extension.

“it’s a great competition, which is characterized by the confrontation between professional clubs and amateur clubs and the possibility of upsets and underdog stories.”

About the Betway Group:

The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland. Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.

Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe and secure environment. Betway is a member of several prominent industry-related bodies, including ESSA, the Independent Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is accredited by trusted international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and is a donor to the Responsible Gambling Trust.

In addition to the flagship Betway brand, the Betway Group operates a number of other brands including Dream Bingo, Bingo on the Box, Spin Casino and the Hippodrome Online Casino. For more information about Betway’s various products and licenced brands, please visit www.betwaygroup.com.