Betsoft Gaming and Soft2Bet Sign Strategic Content Agreement

Betsoft Gaming has further solidified its European presence, signing a comprehensive content agreement with multi-brand, multi-market operator and platform provider Soft2Bet.

Under the terms of the agreement, Soft2Bet will directly integrate all Betsoft games – including player favourites and exciting innovations in the Slots3^TM Series – across ten casino brands, reaching regulated markets throughout Europe and the Nordic countries.

Headquartered in Malta, Soft2Bet has grown rapidly.  From a starting headcount of 3, the company has expanded to more than 100 employees in just two years, boasts an affiliate network 2,500-strong, and now turns over in excess of €9 million annually.  Fittingly, for a company whose motto is “Win with us,” Soft2Bet’s 7 Stars Partners initiative was earlier this year named Best Affiliate Programme at the EGR Operator Awards.

“We are excited to be joining Soft2Bet’s select pool of content providers at such a pivotal time in their growth,” says Annamaria Anastasi, Marketing Director at Betsoft. “Betsoft has become a trusted partner to many of Europe’s leading operators, giving our in-house teams the experience and the market knowledge to perfectly serve players through each of Soft2Bet’s popular casino brands.”

The agreement also paves the way for further content integration over time, with brands like Alf Casino, Campobet and other upcoming Soft2Bet propositions all poised to benefit from new Betsoft releases as they reach the right regulated markets.

“Today, we are introducing a new brand approximately every three months, and we take great care to ensure that each of them has a unique look, feel, and market position” explains Soft2Bet CEO, Boris Chaikin.  “To support this extremely ambitious growth strategy, we work with content partners whose games have their own distinct personalities, who can manage direct integrations, and who have a reliable roadmap for the launch of more high-quality content for the foreseeable future.  For these reasons and more, we predict a long and successful partnership with Betsoft.”

About Betsoft Gaming:

Betsoft Gaming develops innovative casino games for desktop and mobile.  Its portfolio of more than 190 RNG titles reaches players through partnerships with many of the iGaming industry’s leading operators.  Under the SLOTS3^TM banner, Betsoft is elevating players’ expectations; these cinematic, true-3D slots blend rapid, gratifying gameplay with an audio-visual excellence more typical of movies and videogames.

An early entrant to mobile gaming, Betsoft launched the ToGo^TM collection in 2012.  More recently, Betsoft revealed the Shift^TM environment, which supports truly cross-platform development at the same time as increasing performance, drastically reducing file size and streamlining integration.

Casino Manager, Betsoft’s comprehensive back-office platform, rolls reporting, management, marketing, promotion, and administration into a single compelling package.

Betsoft is headquartered and licensed to operate in Malta, and holds additional licenses in Romania and Curacao.  Contact [email protected] or visit www.betsoft.com for general information and enquiries.

About Soft2Bet:

Soft2bet was launched in 2016 by a small team of industry top stars with several decades of combined experience in the online gaming business. From the earliest days of operations, the company set out with a single and clear goal in mind: to offer a second to none online gaming experience to customers, first on a European and then on a worldwide level.

Today, only 2 years after launch, the results have been phenomenal. Soft2bet is among the fastest growing online gaming companies in Europe, operates in 12 countries and launches new products at a rate of about one every 3 months. The company has now more than 100+ employees (having started with 3 people), uses the services of 69 providers, 2500+ affiliates and generates yearly sales of EUR 124 mil.

Soft2bet’s online casino brands (October 2018) include, alphabetically:

• Alf Casino
• Boa Boa Casino
• Buran Casino
• Cadoola Casino
• Campobet
• Casinia Casino
• Casinia Bet
• Malina Casino
• Malina Sports
• Yoyo Casino