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Africa

R. Franco’s IRIS platform is “perfect match” for digital development in Africa

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R. Franco's IRIS platform is "perfect match" for digital development in Africa
Mario Benito, Head of Sales at R. Franco Digital
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R. Franco Digital, the leading provider of global gaming solutions for online and retail operations, has heralded the first edition of ICE Africa (Sandton Convention Centre on 24-25 October 2018) as a “huge opportunity” for the company as it prepares to expand its online betting platform, IRIS, across the continent.  The Spanish-based company’s decision to exhibit its omnichannel platform, land-based terminals and extensive library of video-poker, reel, AWP, video-bingo, roulette, casino and mini-games at the upcoming ICE Africa brings the number of exhibitors to 91, strengthening the event’s growing reputation with all those interested in developing the African gaming industry in a strategic and sustainable manner.

Discussing their decision to back the inaugural edition of ICE Africa, Mario Benito, Head of Sales at R. Franco Digital, said: “Africa is a huge opportunity for us, providers of technological solutions with extensive experience in emerging markets helping operators who wish to turn their land-based operations into online or mixed operations.  We can contribute to the successful development of these operations, just as we have already done in countries like Spain and Colombia, tailoring technological developments to the requirements of each jurisdiction.”

He continued: “ICE Africa is an opportunity to better understand the African market and to be able to show our products and services to potential partners interested in implementing solutions hand-in-hand with an experienced company such as ours.  We believe in direct relationships and we want acquire on-the-spot knowledge of all the relevant players in the African continent.”

ICE Africa will see R. Franco Digital showcasing its IRIS platform, which the company believes will be an essential component of any online betting or gaming operation in the region.  Benito explained: “We believe that IRIS can be the perfect match to promote the development of different types of businesses in Africa, either via online gaming web pages, casinos, sports betting, arcades or betting terminals.  It combines in one sole platform all an operator needs, because it is designed to consolidate monetary activities and to allow the business to run and grow.  As it is modular and scalable, it can be tailored to small, medium-sized or large operations and may be used to manage online, land-based or mixed operations.”

R. Franco Digital will also be exhibiting its catalogue of games, alongside the IRIS Power Vault service and the RF OnMix touch-screen multi-game terminal, to the entire African market as part of both the country and the company’s ongoing expansion.  “In general, the whole African market will expand online operations, although we are attending this show focusing particularly on South Africa, Kenya, Nigeria and Ethiopia,” Benito continued.  “ICE Africa will help us roll our products out and establish relationships with relevant actors interested in meeting a sound partner with more than 50 years’ experience in gaming.  We put all our resources, human and financial, at the service of our future partners to jointly enjoy the success we already have in the gaming and leisure market.”

He concluded: “We are sure that Africa is one of the world regions where the gaming industry will grow the most in the next few years.  It seems a wise decision that Clarion bet on Africa and we look forward to ongoing business ventures at ICE Africa and then again in London in February.”

To register for the first ICE Africa and the learning, training and networking opportunities it offers, visit: www.iceafrica.za.com

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Africa

Aviatrix and Hollywoodbets ready for take-off in South Africa

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The award-winning crash game Aviatrix is arriving in South Africa for the first time, exclusively with leading betting operator Hollywoodbets.

Hollywoodbets players will enjoy exclusive access to a range of daily tournaments and promotions, making their Aviatrix adventure even more thrilling. Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Bringing Aviatrix to South Africa exclusively with Hollywoodbets is an exciting milestone for us. We’re excited to offer South African players a unique experience where they can build, customise, and pilot their own planes while competing for rewards. With Hollywoodbets, we’re confident Aviatrix will soar to new heights in this vibrant market.”

Wayde Dorkin, Head of Product at Hollywoodbets, said: “Everyone at Hollywoodbets is ready for take-off with Aviatrix. Players will be able to exclusively enjoy the game in South Africa, building their own planes, soaring through the skies and earning incredible rewards along the way. Aviatrix delivers an unmatched gaming experience that will keep players on the edge of their seats!”

Aviatrix was recently named ‘Game of the Year’ at the EGR Operator Awards 2024.

The title is constantly updated with new features and functionality, such as the ability to claim free bets with promo codes within the game.

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Africa

Racing1 partners with SOREC to bring International Racing to Morocco for the first time

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Racing1, the brand name for the newly created Strategic Alliance between Tabcorp, Racecourse Media Group (RMG), 1/ST CONTENT and Arena Racing Company (ARC), has quickly broken new ground in an industry-first deal with SOREC (Société Royale d’Encouragement du Cheval) to import international racing into Morocco across digital and retail channels.

By leveraging Racing1’s truly global distribution network and reach, Moroccan racing fans can now enjoy a best-in-breed racing experience from the comfort of their homes, on the move, or in-store at their local retail outlet. The integration arrives courtesy of Racing1’s four cornerstone partners, who are already providing daily racing from the UK, North America and Australia via SOREC, creating an immediate spike in new revenues, and opening the door to many of the planet’s most prestigious racetracks.

Via the Racing1 brand, 1/ST CONTENT, ARC, RMG and Tabcorp are deploying their collective expertise to deliver targeted, localised solutions (featuring bespoke 24/7 racing video, data and wagering packages, including tote and managed trading services) that appeal to assorted audiences and their respective betting proclivities, whether they’re already familiar with racing, or new to the sport and in need of more educational content.

More broadly, Racing1’s compelling daily timetable of engaging horse racing action from around the world boasts a 24/7 chronology to seamlessly complement any racing or sporting schedule across all time-zones, supplying global partners with a reliable source of fast-settling betting content at varied viewing windows throughout diverse territories.

Racing1 confirmed the announcement at the recent ALA Conference (Association des Lotteries d’Afrique, 1 November) in Marrakesh which drew 12 African delegations, including representatives from national lotteries and government ministries. In a continent where football is king, there is now an emerging opportunity for North and West African operators and their customers to be introduced to more worldwide racing and the flexibility its 24/7 program presents.

Simon Fraser, spokesperson for Racing1, said: “The new Racing1 name symbolises the network of content leaders and right holders that our Strategic Partnership has conveniently coalesced into one all-access 24/7 hub. Transcending international boundaries, Racing1 is untying the tangled worldwide web of racing rights, while simultaneously bringing data-led innovation that dramatically deepens fans’ engagement. Our goal is to improve access and international interest in horse racing at a time when the sport is facing certain regulatory headwinds.

It’s a great way to help global operators engage new and under-served audiences by delivering 24/7 horse racing. And, in this instance of Morocco, courtesy of our good friends at SOREC, international racing is now both complementing their domestic cards and also being broadcast at peak evening viewing slots. It’s all part of our wider Strategic Alliance promise to return better value to racing’s key stakeholders through more and more international deals.”

Omar Skalli, CEO of SOREC, added: “This partnership with Racing1 is a milestone for Moroccan horse racing fans, offering unprecedented access to the excitement of international horse racing and enriching their understanding of the sport. With daily coverage from top racing regions like the UK, North America and Australia via SOREC networks, our audience can now experience the thrill of the world’s most prestigious racetracks.”

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Africa

South Africa: Tribunal Grants Lottoland Interim Relief – Orders Google to Grant Lottoland Access to its Advertising Platform

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The Competition Tribunal (“Tribunal”) has issued an interim order directing Google Ireland Ltd and Google South Africa (Pty) Ltd (collectively, “Google”) to permit Lottoland South Africa (Pty) Ltd (“Lottoland”) to access its advertising services known as “Google Ads”, for so long as Google permits any firm in South Africa to utilise Google’s Ads Services to advertise fixed-odds betting on the outcome of lotteries. The Tribunal’s order applies for a period of six months from its date, or the conclusion of a hearing into the prohibited practices alleged by Lottoland, whichever is the earlier.

This platform enables advertisers to display ads to users who utilise Google search, with Google Ireland acting as the service provider for Google Ads in South Africa.

The Tribunal’s order follows an interim relief application by Lottoland, a licensed bookmaker, which, inter alia, offers fixed-odds bets on the outcome of various lotteries around the world, including the South African national lottery, sporting events and other betting contingencies. Lottoland competes with other licensed bookmakers in South Africa such as Hollywood Bets, World Sports Betting, Betway, Betfred (which owns Lottostar) and Netbet (which trades as Sportingbet).

In summary, Lottoland alleged that Google terminated its access to Google Ads without justification while allowing access to its competitors, causing it financial harm and distorting competition in the market that Lottoland operates in, to the detriment of consumers.

Google contended that Lottoland’s offering of fixed-odds bets on the outcome of the national lottery in South Africa contravenes sections 57(1) and 57(2)(g) of the Lotteries Act. It submitted that in terms of its online advertising policies, which are designed to protect users, restrictions are placed on the promotion of certain gambling activities. Of particular relevance, the promotion of lotteries is limited to state-licensed entities and that this restriction is in place to ensure compliance with the provisions of the Lotteries Act.

Reasons for Decision

A non-confidential version of the Tribunal’s reasons will be published in due course once any confidentiality claims in relation to the reasons have been finalised with the parties involved. In deciding the matter, the Tribunal considered the following three factors holistically, balancing each factor against the other to determine what is reasonable and just:

• Evidence relating to the alleged prohibited practice;

• The need to prevent serious or irreparable damage to the applicant (Lottoland); and

• The balance of convenience.

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