Industry News
Perform Content extend video streaming partnership with LaLiga
Perform Content, the rebranded business-to-business sports content arm of the international digital media rights group, has announced the extension of its exclusive betting video streaming partnership with LaLiga.
The new contract with the Spanish league came into effect at the start of the 2018-19 season, and runs until the end of the 2022-23 season.
Under the agreement, Perform Content will continue to provide to bookmakers and betting customers outside Spain, Andorra and the Middle East video action from the top-tier LaLiga, second-tier Segunda División and play-offs. This takes in 848 matches per year.
In the new cycle the company is set to expand significantly its related business in USA on the back of this year’s Supreme Court ruling lifting federal restrictions on sports betting.
Perform Content maintains strong data ties with the Spanish league through the LaLiga Data Centre, a joint venture set up to exploit the use of official match data across multiple sectors and channels through the company’s experience in collection, distribution and commercialisation for the media, professional analysis and betting industries.
The initiative makes use of Perform Content’s Opta and RunningBall data brands, while the integrity operations team supports the league in combatting match-fixing and betting fraud through monitoring and intelligence.
Andrew Ashenden, the chief commercial officer of Perform Content, said: “We are delighted by LaLiga’s continued endorsement of our innovative, user-first approach to content for betting.
“LaLiga have been a great partner in recognising our track record of video innovation, and we both aspire to continue enhancing the video experience with new features to deepen viewer connection to the game, its teams and players.
“Recent initiatives like custom audio commentaries, provision of deep player statistics and data analytics are prime examples of how we create a more immersive video experience for bettors, and we are excited about what will come next for them from our extended partnership.”
Melcior Soler, audiovisual area director of LaLiga, added: “We’re very excited to extend our partnership with Perform Content as we continue to work towards providing our fans with the most complete experience possible.
“At LaLiga we are committed to using the latest video and analytical innovation wherever possible and Perform Content’s initiatives in this field will put us in a position to maximise our streaming capabilities in key markets well into the next decade.”
Industry News
Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024
Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.
This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.
Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”
Industry News
ICE Barcelona to deliver razor-sharp focus on LatAm and evolving Brazilian Market
January’s first edition of ICE Barcelona will feature a programme of content, discussions and C-suite networking curated specifically to meet the needs of the new regulated market in Brazil and the broader opportunities which exist in Latin America.
Living up to its reputation for being the business-to-business event which is at the forefront of industry developments across both regulation and emerging technologies ICE 2025 will feature a three day program which is dedicated to all aspects of the market in Brazil including regulation, compliance and the adoption of new technologies including the use of biometric recognition in relation to age verification and consumer protection.
Announcing the program and confirming ICE Barcelona’s role as the meeting place for international decision-makers and stakeholders, Clarion Gaming Managing Director Stuart Hunter said: “ICE was recently described in trade media as being the most important gaming event on the ‘planet’ and I believe that the show will live-up to that accolade when we welcome the world industry to our new Barcelona home in January.
“Some industry events place a strong emphasis on the past but for ICE our focus is unashamedly on the future. To this end we have been working closely with colleagues and stakeholders in Latin America to ensure that ICE is on the front foot bringing together the lawmakers, regulatory bodies, thought leaders, operators, innovators and technology providers all of whom have an important role to play in developing the market infrastructure.”
He added: “The importance of LatAm will be evident from the very start of ICE Barcelona when Vicente Fox, the former President of Mexicoheadlines the World Regulatory Briefing taking place Monday 20 January when he will address the topic of ‘Regulation and Revitalisation’ and the requirements needed to balance economic growth with community protection.
“A critic of the populist movements sweeping the region, he will outline his business-centric approach to the development of Mexico, and why he favours casinos as a tax benefit to reduce Mexico’s dependence on unpredictable oil income, and for heling to grow the local tourism industry. The keynote reflects the importance of Latin America as a leading voice in the global gambling industry and represents a major coup for ICE Barcelona.”
“The following day we will be staging a seminar which will cover the very latest business-critical information on the market in Brazil which will be supplemented by sessions focussed on Latin America. On the closing day the LatAm sessions will address the key issue of responsible gambling including the ground-breaking use of biometrics which will be of huge interest to regulators and operators from throughout the world.”
He concluded: “In all of the extensive research that we undertake in order to identify the most important issues impacting the business Brazil and Latin America consistently top the list. By attending ICE Barcelona gaming industry professionals will be able to connect with the main players, learn everything they need to know about doing business in Latin America and find the right organisations to collaborate with. For anyone with an interest in Latin America and in particular the Brazilian iGaming market ICE Barcelona is undoubtedly the place to be.”
For more information on the world’s greatest gathering of gaming professionals and to register: icegaming.com
Industry News
FDJ Announces its First Bond Issue
La Française des Jeux (FDJ), one of Europe’s leading betting and gaming operators, will meet investors over the next days with a view to launching its first bond issue, subject to market conditions.
FDJ recall that, on 7 November, Moody’s assigned the Group a long-term credit rating of Baa1 – stable outlook.
With a total value of €1.5 billion, in 3 tranches with maturity of 6, 9 and 12 years, the bond issue would be used to refinance most of the €2 billion bridging loan, drawn on 7 October to finance the acquisition of Kindred shares for nearly €2.5 billion. The bonds will be listed on the Euronext regulated market in Paris.
Furthermore, FDJ is finalising a €400 million syndicated loan with top-tier French and international banks, which will be repaid over 5 years. This financing is also intended to repay the bridging loan which will be settled with Group’s cash.
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