eSports
StarBeast – The Epic Loot Drop For Esports
A Team of Lifelong Gamers Finally Use Their Power for Good
StarBeast presses the start button on a new, independent creative agency focused exclusively on esports. Their goal is to continue creating esports content and brand sponsorship experiences designed to resonate with the gaming audience. StarBeast is a team of lifelong gamers with backgrounds in brand advertising, content creation, and graphic design. Companies like Blizzard – Overwatch League, ESP, LA Valiant, Porsche, ESPN, and others have already tapped into the creative powers of StarBeast.
While many esports organizations are building internal agencies, there is immense value in having an independent creative partner with an impartial perspective and understanding of the esports audience, available to work with both brands and esports organizations. “We worked with StarBeast to create the broadcast graphics for several of our productions,” says Matt Grabowski, VP of Marketing at ESP Gaming. “They have an intuitive understanding of our industry and our audience.”
Esports is undergoing a monumental boom in the US and StarBeast believes understanding the unique interests of the esports audience is the key to success for everyone involved. StarBeast is on a mission to help brands and esports organizations effectively engage with its passionate audience. Esports fans have access to vast online experiences and huge multiscreen arrays in arenas, so the creative potential to enhance their experience is unlimited. Endemic and non-endemic brands wanting to engage with these fans need a creative partner like StarBeast to shepherd them through the world of esports. StarBeast’s creative team helps esports organizations explore new ideas and technologies to apply within the esports ecosystem.
“Traditional methods do not work for esports fans have a really high bullshit meter. You have to create experiences that captivate gaming fans. Otherwise, you just end up repelling them,” says Nick Losq, StarBeast Executive Creative Producer. “We are passionate gamers that understand how to help organizations effectively create content for the esports audience.” For the inaugural season of Overwatch League, StarBeast contributed over 240 pieces of content, providing design consultation, execution and content implementation across multiple media channels for the regular season. For the 2018 Overwatch League Grand Finals, StarBeast contributed to the design and was on-site to implement the opening day video for the large-format screens at the Barclays Center. StarBeast looks forward to bringing their expertise in visual communication in advertising to the exciting world of esports.
“It’s great to finally see esports popularity catching on here in the U.S. in a major way since we ourselves are lifelong gamers,” says Christopher Clyne, StarBeast’s Chief Technical Officer. “StarBeast is uniquely positioned to combine our technical and creative experience across many platforms with our love of gaming to deliver content that’s tuned in to the esports audience.”
About StarBeast:
A new kind of creative agency, StarBeast specializes in content creation for the esports audience. We are a creative think tank, design studio, technical consultant, and full-service production company, creating visual solutions designed to resonate with the gaming community.
We understand the audience because we are the audience. We are gamers with backgrounds in advertising, content creation, and digital effects. We want to help you tell the right story to this growing demographic. StarBeast–here from the future to help you solve the problems of today.
eSports
IESF Concludes 16th Ordinary General Meeting in Riyadh
The International Esports Federation (IESF) held its 16th Ordinary General Meeting (OGM) on November 18, bringing together over 150 delegates from the member federations in Riyadh, Saudi Arabia.
Before the official start of the assembly, IESF welcomed representatives from the Saudi Olympic & Paralympic Committee (SOPC) and the Esports World Cup Foundation (EWCF). Abdulaziz Baeshin, CEO of SOPC presented Saudi Arabia’s progress in Esports and sports development and their vision moving forward. Frank Weber, Director of Corporate Marketing at EWCF discussed the success of the EWCF and highlight upcoming plans for the future.
In his opening speech, IESF President HRH Prince Faisal bin Bandar bin Sultan Al Saud expressed gratitude for the number of delegates who attended the assembly. He reflected on the federation’s success and achievements over the past year, the key areas for improvement, and the necessity of continued close collaboration among members.
The first session of the assembly continued with reviewing motions submitted by the members and voting on their acceptance or rejection. The members also voted to grant Full Membership status to Canada, Germany, Latvia, and Malta.
The second session of the OGM was dedicated to electing key positions within the IESF Board and committees. The results are:
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Board Member: Mr. Samart Benjamin Assarasakorn
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Treasurer: Mr. Daniel Wen Jun Loy
Membership Committee Members:
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Mr. Soufiane El Filali
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Mr. Jaroslav Melishek
Audit, Risk, and Governance Committee:
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Chair: Mr. Tomas Gabris
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Members: Mr. Jacopo Ierussi and Mr. Stevan Nenad Rosic
Regulatory Committee Chair:
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Mr. Ido Orel Brosh
In his concluding statement, IESF General Secretary Boban Totovski congratulated the assembly on a productive and democratic meeting. He expressed his appreciation for the valuable insights shared by members and their dedication to the growth of the IESF.
“This year’s assembly demonstrated the strength of our community and the shared vision that drives IESF forward. I thank everyone for their contributions to a democratic and smooth process, and I look forward to welcoming more member federations to our family next year and even greater success” said Totovski.
The OGM 2024 in Riyadh was another step forward in IESF’s mission to unite the Esports world under a shared vision. With the growing number of national federations, the IESF continues to cement its role as the largest Esports family.
eSports
Red Bull Media House Announces Global Premiere of Counter-Strike Documentary ‘Memories of CS:GO – The Final Years’
- Emmy Award-winning Red Bull Media House-produced Counter-Strike: Global Offensive (CS:GO) documentary is set to premiere on 4 December
- ‘Memories of CS:GO – The Final Years’ features personal insights from legendary talent, including Casper “cadiaN” Møller, Nicolai “dev1ce” Reedtz, Alexandre “gAuLeS” Borba and more
- Fans can tune in via Red Bull Gaming’s YouTube channel
Red Bull’s deep dive into the glory years of Counter-Strike: Global Offensive (CS:GO) continues with the announcement of ‘Memories of CS:GO – The Final Years’, a brand new documentary set to premiere globally on 4 December 2024.
Produced by Emmy Award-winning Red Bull Media House, the new feature-length film closely follows 2024’s ‘Memories of CS:GO – The Early Years’, which charted the origins of one of the world’s most influential games from its grassroots beginnings to its evolution as a global esports phenomenon. Continuing the saga, ‘Memories of CS:GO – The Final Years’ chronicles an emotional journey from the perspective of its key protagonists, recalling the thrilling rise of Team Liquid as Team Astralis’ reign falls, the impact of the COVID-19 pandemic, all the way to Team Vitality’s victory at the last-ever CS:GO Major.
Hosted by Freya “Freya” Spiers, the brand new 90-minute film features personal accounts from iconic figures including Astralis’ trio of Nicolai “dev1ce” Reedtz, Casper “cadiaN” Møller, Peter “dupreeh” Rasmussen, as well as Team Liquid’s Jonathan “Elige” Jablonowski and Jordan “n0thing” Gilbert. As it explores fierce rivalries, pivotal roster changes that changed the course of CS:GO history, and the perseverance, teamwork and passion that forged the game’s legends, ‘Memories of CS:GO – The Final Years’ also delves into the fierce dedication of the Brazilian community with Alexandre “gAuLeS” Borba and Wilton “zews” Prado, looking back at Brazil’s first-ever Major.
‘Memories of CS:GO – The Final Years’ is a sweeping tale of toil, triumph, and teamwork that offers an insightful look into the remarkable trajectory of CS:GO and the unwavering support and dedication of its community. It’s scheduled to premiere December 4, 2024 via Red Bull Gaming’s YouTube channel.
Event Details:
- What: Premiere of “Memories of CS:GO – The Final Years”
- When: December 4th, 2024
- Where to watch: Red Bull Gaming’s YouTube Channel
eSports
Guilhoto to lead GIANTX in the LEC
The Portuguese head coach signs a two-year deal to guide GIANTX in Europe’s top esports league and aim for the Worlds. Guilhoto embarks on his third tenure with the organization and returns to the LEC after reaching two finals.
Nico Perez and Emi complete the coaching staff
André Guilhoto will be the head coach of GIANTX in the League of Legends EMEA Championship (LEC), Europe’s premier esports league. Guilhoto returns to the organization to replace Christophe ‘Kaas’ van Oudheusden and lead its League of Legends international project. His goal is to qualify the team for the Worlds. He has signed a two-year contract for the 2025 and 2026 seasons.
Guilhoto (Portugal, 1994) returns to both GIANTX and the LEC. Between 2018 and 2020, he coached several teams in the European league, including reaching two finals with Schalke 04 and Origen. He entered the European scene after winning the Spanish league with GIANTX, then known as Giants Gaming.
After his time in the LEC, he coached in North America with Immortals and Team Liquid. In 2023, he returned to Málaga to work with Giants, which later merged with British club Excel to form GIANTX. In 2024, he coached in the Superliga with CASE Esports and Team Heretics, where he won the Spanish championship.
Guilhoto is one of the most experienced head coaches in the scene and a well-known figure within the Spanish-speaking League of Legends community. GIANTX announced his return with a video confirming his new role as head coach.
GIANTX looks to Guilhoto to improve its results in the LEC. The team finished eighth in the winter and spring splits and reached the summer season finals, but missed out on qualifying for the Worlds. The organization aims to achieve this goal with Guilhoto leading the coaching staff.
Joining Guilhoto in Berlin, the home of the LEC, are assistant coach Nico Perez (France, 1998) and strategic coach Emanuel Ursachi ‘Emi’ (Romania, 1995). Nico spent the last year with GIANTX, first as head coach in the Superliga and then as assistant coach in the LEC. Emi, now in his second tenure with the company, will serve as the strategic coach.
The LEC season begins on January 18, 2025. GIANTX will announce the roster under Guilhoto’s leadership in the coming days.
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