Paddy Power deploys Amino H200 and Orchestrate in 500+ locations to display   low-latency video, virtual games and customer information across UK and Ireland

Amino, a leading provider of enterprise video and digital signage solutions, today announces the deployment of its Amino H200 4K media player and Orchestrate remote device management platform across over 500+ locations in the UK and Ireland for Paddy Power, a sports betting and gaming division of Flutter Entertainment. Amino’s versatile solution dynamically displays multiple low latency video streams as well as live odds and pricing details within each store.

Paddy Power has migrated both satellite video content delivery and legacy customer information systems, which previously ran on PCs and servers, to a single commercial-grade system with purpose-built hardware and management systems. Amino’s H200 media player now displays low latency live sporting events and virtual sports betting, as well as information for live odds and pricing details across the entire Paddy Power estate. Amino’s Orchestrate cloud-based device management system enables staff to effortlessly provision new devices as well as schedule, update, diagnose and control installed devices remotely.

By enabling Paddy Power to migrate video content delivery from satellite to IP and replace expensive PCs and servers, the H200-Orchestrate solution has resulted in significant cost savings as well as operational efficiencies. Its power-over-Ethernet (PoE) capability has also enabled single-cable installation and supported “out of sight” operation.

“The H200-Orchestrate solution from Amino checked all the boxes for us,” said Colm Codd, Head of Technology – Retail at Paddy Power. “Not only did Amino provide us with the hardware, but by using their powerful Orchestrate management platform and the expertise of Amino’s support team, we were able to deploy this cutting-edge solution faster and more efficiently than we anticipated, while generating genuine cost savings. We can now centrally manage all our in-store display configurations and applications to ensure that content is up to date, relevant and complies with regional regulations. We also believe that the enhanced retail experience we have created will lead to increased satisfaction for our customers.”

“The real-time, low-latency requirements of today’s betting shops are critical as expectations of the betting experience have skyrocketed over the last several years,” added Mark Carlisle, CEO of Amino. “Our low latency enterprise video and digital signage solutions are ideal for companies like Paddy Power because they provide a competitive advantage when every second counts. We are proud to help Paddy Power significantly enhance its customer experience.”

Amino’s powerful Orchestrate player management solution was recently named a finalist in the prestigious AV Awards 2024 in the Digital Signage Technology of the Year category.

BETBY, a leading sports betting supplier, has unveiled its latest marketing campaign, “Make Your Move”, featuring the legendary chess Grandmaster Magnus Carlsen as its brand ambassador. The campaign highlights the critical challenges operators face in the competitive iGaming industry – accessing innovative technologies and leveraging the expertise of the right people to achieve sustainable global success.

By partnering with Magnus Carlsen as the face of “Make Your Move”, BETBY seeks to motivate operators worldwide to take charge of their growth by selecting a reliable and forward-thinking sportsbook partner. In the campaign video, Carlsen is depicted strategizing and evaluating various scenarios before making the decisive move that secures victory, symbolizing the thoughtful decision-making required for success in the iGaming world.

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