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Enteractive set for its biggest SiGMA appearance

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Enteractive set for its biggest SiGMA appearance
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Retention specialists to showcase solutions at stands ST106 and ST125

 

Enteractive will be demonstrating its leading player retention solutions at this month’s SiGMA conference, which is set to be the company’s biggest presence ever at the show.

Based at stands ST106 and ST125, the team will be highlighting to delegates how its services can improve the way in which operators engage with their customers in an ever-changing regulatory landscape.

Launched ahead of the show, (​Re)activation Cloud is the iGaming industry’s first fully fledged, AI-driven platform for large-scale personal player retention and win-back.

The new automated service allows operators to connect to Enteractive’s proprietary platform for comprehensive player reactivation and activation with 100% maintained real-time control.

The (Re)activation Cloud is primarily designed to help operators turn churned players into active users through its unique one-to-one personal phone calls.

It will be demonstrated at SiGMA, along with their Customer Support Offering, which ensures active players stay on board whilst also significantly reducing the costs of a customer service helpdesk.

In addition, delegates attending the Enteractive stands will be treated to coffee from the highly regarded Lot Sixty One, as well as refreshingly cold draft beer.

Enteractive CEO Mikael Hansson said: “SiGMA is an important event in the industry calendar and gives us a great platform to speak with potential customers and our existing partners.

“There have been some major regulatory changes that have impacted the way operators can contact their customer base, such as the introduction of GDPR, and we believe our solutions can help solve the challenges they are facing in a responsible manner.”

SiGMA, Malta’s largest iGaming summit, is held between 28-30 November at the Malta Fairs & Conventions Centre in Ta’ Qali.

To arrange a meeting with Enteractive’s Head of Business Development at the show, please contact us at [email protected].

 

About Enteractive
Enteractive is a leading provider of player retention solutions for the iGaming industry. Co-founded in 2008 by CEO Mikael Hansson, the company’s Player Reactivation Services help operators return churned players back to action, while its Player Support Offering makes sure active players stay on board. Enteractive received its Responsible Gaming accreditation from the Global Gaming Guidance Group and is committed to supporting and augmenting the responsible gaming policies of its operator clients. This includes promoting the awareness of problem gambling, as well as improving prevention, intervention, and treatment. Their clients within betting and gaming include leading names such as Betsson Group and Gaming Innovation Group.

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Compliance Updates

Cyprus National Betting Authority Launches National Self-Exclusion Platform

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The Cyprus National Betting Authority during a press conference on February 20, 2024, announced the launch of the National Self-Exclusion Platform (NSEP). This strategic initiative is part of the Authority’s commitment of safeguarding players and the public, as outlined in its Safer Gambling Strategy 2022-25.

The NSEP facilitates players to control their betting activities and opt for self-exclusion, either temporarily or indefinitely, from all online bookmakers who are licensed in the Republic of Cyprus. The player acknowledges that their betting activity has brought gambling related harm on their life, hence, they may use the self-exclusion tool for a more effective control of their betting activity. During the self-exclusion period, the player has access to their current account only for the purpose of withdrawing their deposits and cannot create a new account in a licenced bookmaker’s website.

Registration on the platform is free, simple and straightforward, enabling the player to set their self-exclusion across all betting service providers by registering at https://www.exclusion.cy/. Specifically, players have the flexibility to choose between temporary self-exclusion, long period self-exclusion or for an indefinite time.

During the press conference, Ms. Ioanna Fiakkou, President of the NBA, expressed her satisfaction with the platform’s launch, underscoring its significance as “a robust tool for every player, designed to promote safer betting behaviour and safeguarding vulnerable groups of people.”

“The development of the National Self-Exclusion Platform underscores the NBA’s dedication to player protection and the establishment of a sustainable and fair betting sector. The platform at this point offers self-exclusion from online betting service providers, but its operation is dynamic and poised to integrate additional functionalities. Thus, we extend a public invitation to all stakeholders to join our efforts for safeguarding society and include specific groups such as athletes in the platform’s operations, in collaboration with relevant federations and governmental bodies, to join the platform. Through this collaborative effort, we aim to fortify the fight against match-fixing and enhance transparency in sports, aligning with key objectives outlined in the Authority’s strategic framework. We are particularly satisfied to witness the realization of another significant milestone, as we advance towards achieving the goals set forth in the Safer Gambling Strategy, reinforcing protective measures for the public and fostering the industry’s sustainability in the right direction,” Ms. Fiakkou said.

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Cyprus: National Betting Authority Reveals Strong Growth in Q3 2023

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The National Betting Authority has released the financial outcomes for the third quarter of 2023, showcasing a continual surge in the revenue of the betting sector, underscoring its robust and consistent growth.

As per the disclosed financial results, the gross betting revenue for both Class A (land-based betting) and Class B (online betting) recipients reached €259,440,696. This signifies a noteworthy 9% surge in comparison to the third quarter of 2022 (€238,175,857) and an even more substantial 35% increase in contrast to the third quarter of 2021 (€192,087,098).

Breaking down the figures, Class A recipients contributed €70,941,349, while Class B recipients accounted for €188,499,347 of the total gross revenue. Class A recipients observed an 8% increase in gross revenue compared to the same period in 2022 and a substantial 21% surge in comparison to the third quarter of 2021. Meanwhile, Class B recipients experienced a 9% rise compared to the corresponding quarter of 2022 and an impressive 41% increase compared to the third quarter of 2021.

Profits for both Class A and B players continued their upward trajectory, reaching €232,011,110. This represents an 11% uptick compared to the same period in 2022 and a notable 38% increase from the third quarter of 2021. Notably, the lion’s share of profits, specifically €172,726,941, belonged to Class B players during this quarter.

However, Class A and B betting earnings totaled €27,429,585, reflecting an 8% decrease compared to the corresponding quarter of the previous year (€29,705,139). Specifically, Class A betting receipts amounted to €11,657,180, marking a 14% decrease compared to the third quarter of 2022, while Class B betting receipts totaled €15,772,406, presenting a 2% decrease compared to the same period.

Examining the landscape of Class A properties, their number decreased by 2% in the third quarter of 2023 compared to the corresponding period of the previous year. The licensed properties, predominantly concentrated in Nicosia (169), Limassol (140), Larnaca (88), Paphos (54), and Famagusta (39), amounted to a total of 490 Cypriots.

Despite the positive financial indicators, there was a 44% increase in license cancellations or application withdrawals compared to the corresponding quarter of 2022. The number of individuals employed in licensed premises reached 1472, showcasing a 3% increase compared to the same period in 2022.

Addressing the issue of illegal betting, the report highlighted a 2% increase in blocked websites compared to the second quarter of 2023, with a total of 339 illegal websites added to the list. The current roster of prohibited betting service websites now stands at 18,577.

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THE IBIZA CASINO WELCOMES MIGHTY HAMMER, THE NEW GAMING SENSATION ON THE ISLAND

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The Ibiza Casino has added the thrilling multi-game by Zitro, Mighty Hammer, to its entertainment offerings. This innovative title, renowned for its global success, provides players with three levels of excitement and multiple possibilities, each connected to a different bonus link.

The management of the Ibiza Casino expressed, “The inclusion of Mighty Hammer in our gaming hall has generated great satisfaction among players, who enjoy this game due to its impeccable graphics and innovative mechanics.”

Jaime Aníbal-Álvarez, Director of Casinos in Spain for Zitro, has expressed gratitude to the Ibiza Casino for the opportunity to collaborate and bring Zitro’s products to their gaming hall. “With the inclusion of Mighty Hammer, we have no doubt that players will surrender to its highly entertaining gaming experience, featuring a dynamic gameplay.”

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