Industry News
Playing the odds: How the thrill of EMIRAT AG’s marketing games are spreading the risk in global gaming
With North America, Africa and Latin America all primed to open new doors for sports betting, lotteries and the multitude of possibilities which come with them, the importance of providing new, exciting and intuitive ways to engage customers and minimise risk are at the forefront of international operators minds. Not content with providing world-leading risk management cover for some of the largest lottery jackpots across the globe, EMIRAT AG is primed to answer the industry’s call with a wide range of bespoke, marketing promotions which are providing a win/win situation for operators and proving once and for all, the risk can be calculated.
The Munich-based company, which has been an established risk management specialist within the gaming industry for 15 years, has underlined its commitment to meeting whatever demands its clients desire with a continued drive in prediction, prize and redemption coverage marketing campaigns which the company’s COO, Andrea Bargholz, believes are what “differentiates EMIRAT AG from other major insurers to the gaming industry.”
Bargholz explained: “We’ve been active in the gaming industry for over a decade now and alongside our insurance services, we have been steadily building additional solutions to enhance financial security, long-term customer investment and, most importantly, bring fun, fresh and innovative promotions to the industry. The campaigns we develop are quite literally restricted only by the imaginations of our operators and the individual desires of their customers. EMIRAT AG’s suite of ideas range from prediction betting games on College Basketball or weather results, to redemption coverage promotions, right through to prize coverage games across golf, football, hockey and almost every activity which has ever been found on a provider’s sportsbook.”
“The benefit of investing in a coverage campaign is twofold, perception and memory,” she added. “We’ve found over the years that any kind of raffle or promotion will improve the perception of your company’s advert messages and increase visibility of your prize and with exceptional prizes you stick in a customer’s memory for longer. For example some of our previous prize coverage contests offer prizes, like the Hole-in-One Gold challenge where winners could win 1kg of gold, which subsequently become a versatile advertisement for increasing brand awareness and market reach as well as for boosting sales. This type of engagement increase for a brand can also be seen in our previous redemption and prediction coverage campaigns which have produced huge successes for lottery and sportsbook operators via popular drives like couponing, money-back guarantees, discounts or point collecting.”
In addition to the bespoke, prize coverage games, EMIRAT AG has also devised and created its own unique technology, the E-VAULT Glass Safe, which has proven a hit with companies at international gaming events increasing a particular game or brand’s visibility and engagement. The safe sees participants try to guess the correct combination to win a Porsche Panamera, BMW or similar prestigious prize.
Bargholz explained: “It’s all about giving the customer what they want and ensuring our promotions tie in with our wider company ethos of meeting any demand which comes from the market. With the Porsche we offered a wide range of options for the winner to ensure the prize was right for them, meaning they can choose the colour, the accessories, or if they wanted to have the cash equivalent of the car instead of the Porsche itself. We follow the industry in terms of what it wants and needs, whether its hole-in-one challenges at a golf tournament, simple packaging promotions or extensive campaigns across POS, TV and social media, EMIRAT AG has got the ideas and the insurance to make any provider stand out from their competitors.”
To find out more about designing individual marketing campaigns which can attract wide attention for your lottery, sportsbook or gaming brand, including risk coverage and insurance options, contact [email protected].
Industry News
LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy
LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.
The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.
Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.
“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.
“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”
The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.
Industry News
Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead
Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.
With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.
Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.
“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.
With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.
“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.
According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.
“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.
Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.
“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.
Industry News
Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024
Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.
This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.
Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”
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