Industry News
Responsible Gambling Week hailed a huge success
Responsible Gambling Week 2018 has been hailed as a resounding success, with the #RGWeek18 hashtag generating almost 20 million impressions during the campaign.
The slogan for the week was ‘Let’s Talk About Responsible Gambling’ and the objective of the campaign was to spark a national conversation. Social media channels were identified as the best way of communicating messages about how to gamble responsibly to the widest possible audiences. Meanwhile, more than 127,000 staff at over 11,000 gambling venues and online sites in the UK and Ireland provided advice to customers and staged charity events to publicise the campaign.
The social media campaign generated 19.3 million impressions on Twitter and Facebook, compared to 7 million during last year’s Responsible Gambling Week, and was led by operators in every sector of the industry and joined by leading football clubs and racecourses. Additionally, Strictly Come Dancing contestant and former England cricketer Graeme Swann endorsed the campaign on Instagram, alongside Team GB hockey gold medallist Sam Quek, in a campaign sponsored by Clarion Gaming, which was designed to reach beyond regular gamblers and generated hundreds of thousands of impressions.
The English Football League (EFL), sponsored by Sky Bet, gave strong support to the event with advertisements appearing in every match programme on the weekend during Responsible Gambling Week and messages on big screens, while many of the 72 clubs promoted responsible gambling videos on their social channels. Swansea City’s players wore a special shirt, featuring the campaign logo, for their match against Rotherham, whilst players from Middlesbrough and Preston North End recorded videos sharing the campaign’s key responsible gambling matches, which were pushed out on their social channels. Several Premier League clubs also supported the week including Crystal Palace, Huddersfield, Watford and West HHhhHam United, whose players warmed up in Responsible Gambling Week training tops before their match against Tottenham.
Ascot racecourse backed the campaign with a series of initiatives at its televised meeting during Responsible Gambling Week. Every runner in the 3.30 race wore co-branded Bet With Ascot/RGW saddle cloths, and the winner’s podium and Parade Ring were branded with campaign logos while all staff at the meeting wore Responsible Gambling Week badges. Other racecourses, including Chester and Bangor-on-Dee, also supported the campaign and adverts were published in race cards at every meeting in the country.
The charity, GamCare, ran training courses in Bristol, Birmingham, Leeds, London and Hull for professionals working with young adults and children, while in Ireland, the Dunlewey Centre ran a series of responsible gambling workshops and The Irish Bookmakers Association hosted a drop-in day in Leinster House. Customers who needed further help or information were referred to GambleAware, an independent charity which funds research, education and treatment, or the Dunlewey addiction services in Ireland.
Responsible Gambling Week was organised by the Industry Group For Responsible Gambling (IGRG), which through its member trade associations covers online, amusement arcades, bingo clubs, bookmakers and casinos. The campaign took place in the UK and Ireland and was supported by The Irish Bookmakers Association, Irish Amusement Trade Association, Horse Racing Ireland and both the Irish Greyhound and Horse Racing Tote.
During the week, John Hagan, chairman of the IGRG, held a drop-in event at the House of Commons, outlining the campaign to MPs and peers. He also moderated a successful breakfast briefing, organised by EGR Compliance, which was attended by more than 100 guests. The panel was made up of Helen Rhodes, director of safer gambling at the Gambling Commission, Anna Hemmings, chief executive of GamCare and representatives from operators, Sky Bet and William Hill, and event sponsors Genius Sports.
Jackpot Joy Group plc sponsored advertisements at London Undergound stations, ensuring the campaign was brought to the attention of hundreds of thousands of commuters.
John Hagan, Chairman of the Industry Group for Responsible Gambling, said:
“I would like to thank all the operators and other companies in the industry for their wholehearted support for Responsible Gambling Week. Thanks to their support, and the involvement of so many football clubs and leading racecourses, we successfully sparked a national conversation about what it means to gamble responsibly.
“The #RGWeek18 hashtag garnered 19.3 million impressions this year, a fantastic achievement, especially when compared to last year’s figure of 7m impressions. The campaign demonstrated that when operators from every sector come together to promote common messages across their networks they can make a real impact.
“I hope this has paved the way for more collaboration across the industry to promote best practice and set common standards around every aspect of responsible gambling. I know from my conversations with MPs, at the parliamentary event we held during Responsible Gambling Week, that this will be seen as an important and welcome development”.
Anna Hemmings, chief executive of GamCare, said:
“Responsible Gambling Week demonstrates that positive collaboration across the industry can have real benefits.
To make gambling activities as safe as possible we need to have more conversations about gambling in general, as well as helping customers understand the tools which are available to help them stay in control of their gambling, providing information about risks in a clear and accessible way, and ensuring that if someone wants to take a break they can step away easily for as long as they want to.
GamCare was pleased to support the Week through our Youth Outreach Programme, helping those who support young people to have honest conversations about gambling in a broader range of contexts. We’re looking forward to an even bigger impact in the years to follow.”
ABOUT IGRG:
- Established in 2014, the IGRG promotes socially responsible gambling within the British gambling industry, in support of the three licensing objectives in the Gambling Act 2005.
- The IGRG comprises the Association of British Bookmakers (ABB); British Amusement Machine Association (BACTA); The Bingo Association (BA); National Casino Forum (NCF); and Remote Gambling Association (RGA).
- IGRG’s member associations represent some 640 operators and 8,500 licensed premises, reflecting the spectrum of gambling businesses.
In-demand content provider extends reach into largest iGaming market in the world with its full suite of games made available via iLottery aggregation platform
Gaming Corps, a publicly-listed game studio based in Sweden renowned for creating industry-leading games, has made its debut in the US market through a breakthrough agreement with leading lottery provider, EQL Games.
The distribution agreement will see Gaming Corps’ full suite of games made available to EQL Games’ powerful iLottery Aggregation Platform, developed to provide lottery operators across America with direct access to a portfolio of proprietary and third-party games.
Following the integration, EQL Games’ lottery operator partners will be offered proven Slots, Table Games, Multiplier Games, Mine Games and Plinko Games, as well as titles under Gaming Corps’ innovative and trademarked Smash4Cash™ series.
The deal and integration come at a time of growing demand among online lottery operators in the US for non-traditional content, a format that Gaming Corps has excelled in, especially with its Smash4Cash™ games, which have been a hit with players in global markets.
EQL’s aggregation platform has been developed to allow online lottery operators to quickly and easily access content from multiple game studios simultaneously through one integration and one commercial agreement.
Its iLottery Aggregation platform simplifies the process of adding new games to an online lottery brand across regulated states. In addition to the third-party content provided via its aggregator platform, EQL Games has a portfolio of in-house titles.
This includes games produced under licence with Team USA which were rolled out by several state lotteries for the Olympic and Paralympic Games in Paris this year, with new titles being planned ahead of the Winter Games in Milan (2026) and the Olympic and Paralympic Games in Los Angeles (2028).
Juha Kauppinen, CEO of Gaming Corps, said: “The USA has always been somewhat of the holy grail for game developers like us, which has been further emphasised as markets in several states have become regulated. The potential in the American market is enormous, and the impact for us is a bit difficult to assess, but we have great hopes for the collaboration with EQL Games, which has an impressive platform towards U.S. lotteries.
“We believe it will have a significantly positive impact on our revenues. I would like to personally take the opportunity to thank EQL Games and Brad Cummings for the collaboration, and we are now working hard to complete the integration so that all our games will be offered to EQL’s customers via their platform.”
Brad Cummings, CEO of EQL Games, added: “Including Gaming Corps as a supplier to the EQL Games iLottery Aggregator is an exciting step forward in our mission to offer unique, high-quality content to state lotteries. Gaming Corps’ expertise in iGaming, along with their unique game portfolio, fits perfectly with our vision of enhancing the lottery experience through dynamic and engaging content.”
The highly anticipated Ortak x B.F.T.H. Arena Awards 3.0 has officially entered the public voting phase as submissions are closed.
More than 70 game providers have turned in over 160 submissions, including Tom Horn Gaming, Pragmatic Play and RubyPlay. Public voting involves enthusiasts casting their votes to pick the winner of the Game of Public Choice category.
The Public voting phase ends on December 1st 23:59 GMT+4.
Concurrent to public voting, the first phase of private voting also starts during which all participants who have submitted entries get the chance to vote for one favourite in each category. An international auditing company oversees this phase to eliminate duplicate votes and self-votes. This phase ends on November 19, 23:59 GMT+4.
The second phase of private voting will also take place with a jury of industry experts making their decisions based on the shortlist picked by participants during the first phase.
Industry News
BC.GAME Launches Exclusive Airdrop for Polymarket Users, Rewarding Participation in U.S. Election Prediction Markets
Following the frenzy surrounding the 2024 U.S. presidential election, global leading crypto igaming platform BC.GAME has officially announced an exciting airdrop campaign aimed specifically at Polymarket users. This initiative will bring BC.GAME’s gaming entertainment together with the wisdom of Polymarket users, offering a much-needed opportunity for those who actively participated in the election prediction market.
Airdrop Frenzy Amid the Hype: Special Rewards for Polymarket Users
Following the intense activity during the 2024 U.S. presidential election, Polymarket saw an unprecedented surge in user participation. Thousands of individuals placed bets on the election results, turning this prediction market into a major financial event.
To capitalise on this momentum, BC.GAME is launching an exclusive airdrop for Polymarket users. The campaign will reward active participants with exclusive prizes and access to BC.GAME’s expansive gaming ecosystem, creating an exciting opportunity for those who took part in one of the most talked-about prediction markets in history.
Exclusive Airdrop: A Chance to Turn the Tide
The BC.GAME airdrop campaign will offer Polymarket’s active users unique rewards, creating an exciting and unparalleled experience in the crypto gaming space. By leveraging the buzz surrounding Polymarket, BC.GAME aims to bring its innovative gaming ecosystem to more users, giving them the opportunity to earn substantial rewards through this airdrop. Polymarket users will not only enjoy exclusive games on the BC.GAME platform, but also have the chance to claim specially designed rewards. The BC.GAME team guarantees a transparent and fair process throughout the event, ensuring that every participant receives maximum benefits.
BC.GAME: Igniting the Future of Crypto Communities
BC.GAME has always been at the forefront of innovation, providing users with a never-before-seen gaming experience. According to data from 1ml .com, BC.GAME is ranked 14th globally in the crypto gaming space and supports hundreds of cryptocurrencies, including Poly, providing users with diverse payment and gaming options.
In addition, BC.GAME actively participates in the development of the crypto community by investing in NFTs and supporting the growth of the metaverse. For example, BC.GAME has invested 700 ETH into various NFT projects to foster growth in the metaverse and iGaming sectors. By engaging with Polymarket users, BC.GAME is lighting up new possibilities in the crypto world and paving the way for the future of digital entertainment.
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