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Responsible Gambling Week hailed a huge success

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Responsible Gambling Week hailed a huge success
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 Responsible Gambling Week 2018 has been hailed as a resounding success, with the #RGWeek18 hashtag generating almost 20 million impressions during the campaign.

 

The slogan for the week was ‘Let’s Talk About Responsible Gambling’ and the objective of the campaign was to spark a national conversation. Social media channels were identified as the best way of communicating messages about how to gamble responsibly to the widest possible audiences. Meanwhile, more than 127,000 staff at over 11,000 gambling venues and online sites in the UK and Ireland provided advice to customers and staged charity events to publicise the campaign.

The social media campaign generated 19.3 million impressions on Twitter and Facebook, compared to 7 million during last year’s Responsible Gambling Week, and was led by operators in every sector of the industry and joined by leading football clubs and racecourses. Additionally, Strictly Come Dancing contestant and former England cricketer Graeme Swann endorsed the campaign on Instagram, alongside Team GB hockey gold medallist Sam Quek, in a campaign sponsored by Clarion Gaming, which was designed to reach beyond regular gamblers and generated hundreds of thousands of impressions.

The English Football League (EFL), sponsored by Sky Bet, gave strong support to the event with advertisements appearing in every match programme on the weekend during Responsible Gambling Week and messages on big screens, while many of the 72 clubs promoted responsible gambling videos on their social channels. Swansea City’s players wore a special shirt, featuring the campaign logo, for their match against Rotherham, whilst players from Middlesbrough and Preston North End recorded videos sharing the campaign’s key responsible gambling matches, which were pushed out on their social channels. Several Premier League clubs also supported the week including Crystal Palace, Huddersfield, Watford and West HHhhHam United, whose players warmed up in Responsible Gambling Week training tops before their match against Tottenham.

Ascot racecourse backed the campaign with a series of initiatives at its televised meeting during Responsible Gambling Week. Every runner in the 3.30 race wore co-branded Bet With Ascot/RGW saddle cloths, and the winner’s podium and Parade Ring were branded with campaign logos while all staff at the meeting wore Responsible Gambling Week badges. Other racecourses, including Chester and Bangor-on-Dee, also supported the campaign and adverts were published in race cards at every meeting in the country.

The charity, GamCare, ran training courses in Bristol, Birmingham, Leeds, London and Hull for professionals working with young adults and children, while in Ireland, the Dunlewey Centre ran a series of responsible gambling workshops and The Irish Bookmakers Association hosted a drop-in day in Leinster House. Customers who needed further help or information were referred to GambleAware, an independent charity which funds research, education and treatment, or the Dunlewey addiction services in Ireland.

Responsible Gambling Week was organised by the Industry Group For Responsible Gambling (IGRG), which through its member trade associations covers online, amusement arcades, bingo clubs, bookmakers and casinos. The campaign took place in the UK and Ireland and was supported by The Irish Bookmakers Association, Irish Amusement Trade Association, Horse Racing Ireland and both the Irish Greyhound and Horse Racing Tote.

During the week, John Hagan, chairman of the IGRG, held a drop-in event at the House of Commons, outlining the campaign to MPs and peers. He also moderated a successful breakfast briefing, organised by EGR Compliance, which was attended by more than 100 guests. The panel was made up of Helen Rhodes, director of safer gambling at the Gambling Commission, Anna Hemmings, chief executive of GamCare and representatives from operators, Sky Bet and William Hill, and event sponsors Genius Sports.

Jackpot Joy Group plc sponsored advertisements at London Undergound stations, ensuring the campaign was brought to the attention of hundreds of thousands of commuters.

John Hagan, Chairman of the Industry Group for Responsible Gambling, said:

“I would like to thank all the operators and other companies in the industry for their wholehearted support for Responsible Gambling Week. Thanks to their support, and the involvement of so many football clubs and leading racecourses, we successfully sparked a national conversation about what it means to gamble responsibly.

“The #RGWeek18 hashtag garnered 19.3 million impressions this year, a fantastic achievement, especially when compared to last year’s figure of 7m impressions. The campaign demonstrated that when operators from every sector come together to promote common messages across their networks they can make a real impact.

“I hope this has paved the way for more collaboration across the industry to promote best practice and set common standards around every aspect of responsible gambling. I know from my conversations with MPs, at the parliamentary event we held during Responsible Gambling Week, that this will be seen as an important and welcome development”.

Anna Hemmings, chief executive of GamCare, said:

Responsible Gambling Week demonstrates that positive collaboration across the industry can have real benefits.

To make gambling activities as safe as possible we need to have more conversations about gambling in general, as well as helping customers understand the tools which are available to help them stay in control of their gambling, providing information about risks in a clear and accessible way, and ensuring that if someone wants to take a break they can step away easily for as long as they want to.

GamCare was pleased to support the Week through our Youth Outreach Programme, helping those who support young people to have honest conversations about gambling in a broader range of contexts. We’re looking forward to an even bigger impact in the years to follow.”

 

ABOUT IGRG:

  • Established in 2014, the IGRG promotes socially responsible gambling within the British gambling industry, in support of the three licensing objectives in the Gambling Act 2005.
  • The IGRG comprises the Association of British Bookmakers (ABB); British Amusement Machine Association (BACTA); The Bingo Association (BA); National Casino Forum (NCF); and Remote Gambling Association (RGA).
  • IGRG’s member associations represent some 640 operators and 8,500 licensed premises, reflecting the spectrum of gambling businesses.

 

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LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy

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LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.

The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.

Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.

“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.

“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”

The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.

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Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead

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Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.

With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.

Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.

“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.

With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.

“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.

According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.

“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.

Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.

“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.

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Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024

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Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.

This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.

Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”

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