Industry News
New Study Shows Crypto Volatility Biggest Barrier to Mainstream Adoption
Vast Majority Would Like to Use Cryptocurrency Daily But Cite Volatility as Primary Concern
Meter, a high performance decentralized stable cryptocurrency linked to the global average competitive cost of electricity, shared the results of a new study that reveals volatility is cryptocurrency’s most pressing issue hindering mass adoption.
As the world becomes more connected through the Internet, we see more avenues for exchange of goods, services and ideas across disparate and distant borders. Meter conducted a study of 1,000 U.S. consumers who were familiar with cryptocurrency to learn about opinions and concerns around the technology.
Cryptocurrencies were created with the vision of being decentralized, streamlined units of value that can be used worldwide without manipulation. Today, evolving socio-economic structures and financial systems fostered through the Internet require a new global currency to create a healthy decentralized financial system and provide worldwide financial inclusion.
Meter’s survey found that almost two-thirds of respondents believe having one global currency would be beneficial to society. More than half believe one global currency would level the economic playing field for all countries, 75 percent believe it would eliminate political pressure to inflate or manipulate a currency to meet a single nation’s needs and 65 percent think it would encourage trade growth.
Due to advancements in technology, society has shifted its spending tendencies and the majority of people are using cash less and less. In fact, 86 percent of respondents make less than half of their purchases with cash. With an overwhelming majority primarily using electronic forms of payment, it’s no wonder using a cryptocurrency doesn’t seem so far-fetched: over 90 percent of respondents would use a cryptocurrency that is stable and accepted as a form of payment almost everywhere.
However, enthusiasts and skeptics alike agree volatility is the biggest issue surrounding cryptocurrency – almost 90 percent worry about volatility. Of those who own cryptocurrencies, 60 percent cited volatility as the most inconvenient aspect of using cryptocurrency.
Of the respondents who did not own any cryptocurrencies, almost half specified volatility as the primary the reason they had not invested. More than three-quarters would be more likely to purchase cryptocurrencies if they were less volatile.
Given today’s political climate, an undertone of distrust with today’s institutions was also apparent, as 72 percent of all respondents would prefer to use a stable cryptocurrency that could not be manipulated by governments or banks. Just over one-third of respondents are satisfied with the U.S. government, and less than one-fourth believe it is ethical. Governments have typically controlled currencies, but it seems we are moving away from traditional institutions to decentralized models.
“Although cryptocurrencies have garnered much hype, none exist today that function as a true currency,” said Xiaohan Zhu, CEO of Meter. “For example, measuring values with Bitcoin is like using a ruler made from a rubber band, its value or length stretches and contracts based on supply and demand. The digital age calls for a stable unit of account that cannot be manipulated by any one party.”
Other interesting facts include:
- More than half have used them to purchase goods and services online
- 46 percent had used cryptocurrency to purchase goods or services related to gaming, 35 percent had purchased gift cards and 16 percent had purchased food
- Surprisingly, Red (53 percent), Blue (61 percent) and swing states (57 percent) all felt tepid in their belief of the U.S. government’s ethicality
- 82 percent of those who did not own any cryptocurrencies would like to own some in the future
Watch an explainer video on Meter and view the full report here.
About Meter
As the first cryptocurrency to provide all of the true functions of money, Meter is designed from the ground up to be the world currency. Its first-of-its-kind highly scalable platform is permission-less for open participation, fast and secure with a sustainable economic model. Functioning as an independent, decentralized unit of value, Meter is pegged to the global competitive price of electricity, which has been more stable in purchasing power than any fiat currency in the past 100 years. It has an additional monetary policy and cross-chain mechanisms governed by its community represented by a separate governance token.
All registered or unregistered trademarks are the sole property of their respective owners.
Source: Meter
Industry News
LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy
LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.
The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.
Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.
“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.
“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”
The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.
Industry News
Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead
Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.
With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.
Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.
“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.
With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.
“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.
According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.
“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.
Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.
“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.
Industry News
Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024
Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.
This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.
Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”
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