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Latin America

Supermatch becomes official gaming partner of the NBA in Uruguay

Published

7 years ago

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Supermatch becomes official gaming partner of the NBA in Uruguay
Photo Source: si.com
Reading Time: < 1 minute

 

Supermatch and the National Basketball Association (NBA) announced today a new multiyear partnership that will make Supermatch – the sports betting operator of Uruguay’s national lottery – the first official gaming partner of the NBA in the country and the league’s first in this category in Latin America.

The partnership will be promoted in more than 6,000 retail locations in Uruguay, on Supermatch’s and NBA’s online platforms, including NBA.com, the NBA App and NBA Latin American social media platforms.

“We are thrilled to be the first official gaming partner of the NBA in Latin America,” said La Banca President Roberto Palermo.  “Through this new partnership, our clients will not only continue to enjoy our gaming offers, but they will also get even closer to the action with the chance to win NBA prizes and unique NBA experiences.”

“Supermatch is the exclusive authorized gaming operator in Uruguay, and our new partnership will offer more ways for our passionate fans to connect and experience the excitement of our game,” said NBA Vice President & Managing Director, Latin America Arnon de Mello.

As part of the partnership, Supermatch will use official NBA data and branding across its land-based and digital sports betting offerings throughout Uruguay.  Supermatch and the NBA will also partner on best-in-class practices to protect the integrity of NBA games.

Fans in Uruguay can find more NBA information at NBA.com

Lat month the NBA also signed a partnership with Française des Jeux (FDJ), the government-owned lottery operator in France.

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George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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