Industry News
FAST TRACK – Introducing the only CRM tool for iGaming

FAST TRACK, winner of the EGR White Label Partner of the Year 2017, is now making a core piece of their platform available to the market. This is the latest effort to further simplify the online casino business from the team known for building leading customer experiences for online casinos such as Metal Casino, Ikibu, Casino Calzone, InstaCasino and Joreels.
FAST TRACK (FT) promises the industry a new way of working; enabling organisations to deliver exceptional customer experiences in a more efficient and automated way.
“We have been approached by a large number of operators, asking us how we managed to achieve such high conversion and retention rates across our partners. FT CRM is one of the core enablers – with so much interest it is a delight to make the platform available to the industry,” says Simon Lidzén, Co-founder and CEO of FAST TRACK.
FT CRM is built entirely on real-time data, and eliminates the traditional, manual, ad hoc campaign process – dragging lists and uploading in multiple systems to run a single campaign. FT CRM coordinates all aspects of communication and rewards and, most importantly, is a tool fit for iGaming operations workflows.
“It was clear to me from day one, in order to deliver an exceptional customer experience, we first needed to fix the fundamental problems in how CRM is managed – manual ad hoc processes and moving lists between different systems are not scalable. Additionally, we needed a tool which fits our work process,” Simon continues.
The vast majority of CRM tools available today are built for a different purpose and industry. FT CRM is the only CRM tool built specifically for the iGaming sector.
“We built this tool for our partners in lack of other options, it is completely designed for the iGaming work process and solves real problems in day-to-day operations,” Simon adds.
About FAST TRACK:
Founded in 2016, FAST TRACK is an award winning iGaming technology and service provider, with a vision of simplifying the online casino business. FAST TRACK provides managed operational and technology services, building leading casino experiences such as Metal Casino, Ikibu and Casino Calzone. FAST TRACK recently started a new business unit to deliver auxiliary services, the first being the only CRM tool built for iGaming.
-
Latest News4 days ago
Slovakia Publishes Groundbreaking Report on Illegal Online Gambling
-
Latest News4 days ago
Best Altcoins & Crypto Casino Sites for Safer Gambling 2025 Ranked
-
Latest News4 days ago
Best Online Casinos in Europe | Listed Top 10 European Casino Sites for 2025
-
eSports4 days ago
Lim “Ulsan” Soo-hoon Fights off the Competition to Reign as TEKKEN 8 at 2025 Esports World Cup Champion, Securing Back-to-Back EWC Titles
-
Latest News4 days ago
7777 gaming teams up with Winpot to enhance online casino experience in Mexico
-
Latest News4 days ago
Nexus International’s H1 2025 Revenue Doubles to $546M, Cementing Place Among Global Gaming Leaders
-
Press Releases4 days ago
Kiwis Deserve Safe Gambling That Gives Back
-
Latest News4 days ago
SOFTSWISS Heads to SBC Summit Lisbon 2025 with Driven & Ambitious Mindset