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Cherry has been granted eight gaming licences for online gaming and betting

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Cherry AB (publ) – STO: CHER-B.ST – has today received confirmation that all of its licence applications for online gaming and betting have been approved by the Swedish Gambling Authority. Effective from 1 January 2019, eight brands within the Online Gaming business area will be able to offer games and betting in the Swedish market.

“Although, the licence applications have involved a considerable amount of work, we are convinced that the Swedish regulations provide better conditions for gaming operators, our customers as well as for us as a company and therefore also for our shareholders. Sweden is an important market and we intend to continue growing from our already strong position,” says Gunnar Lind, President and CEO of Cherry.

“ComeOn offers games to customers under various brands and we have chosen to apply for licences for our companies operating brands targeting the Swedish market,” says Lahcene Merzoug, Business Area Manager and President of ComeOn. “ComeOn currently holds gaming licences in several European countries and is therefore experienced in conducting operations in line with the Swedish requirements.”

In addition to its online casino operations, Cherry is one of a small number of operators currently offering land-based commercial gaming in Sweden. Cherry’s Restaurant Casino business area has been subject to permitting since inception in 1963 and, with a re-regulated Swedish gaming market, Cherry Spelglädje will be able to raise its stakes in table, card and dice games and to further expand its offering. Cherry Spelglädje has submitted more than 270 licence applications for land-based commercial gaming to the Swedish Gambling Authority, enabling it to replace its current gaming permits in the new year. Each licence is for a gaming venue, that is, premises in which gaming is arranged by Cherry Spelglädje.

The trademarks that have been granted licences for online gaming and betting commencing 1 January 2019 are: Casinostugan, Cherry Casino, ComeOn, Hajper, Mobilautomaten, Snabbare and two partner brands.

CHERRY IN BRIEF

Cherry is an innovative and fast-growing gaming company with operations in gaming, media and entertainment. The company was founded in 1963 and today, Cherry operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The Group’s objective is to grow organically in combination with strategic acquisitions of fast-growing companies. Cherry employs some 1,400 people and has about 9,250 shareholders. The company’s class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at www.cherry.se.

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CryptoCasino.com Launch to Disrupt iGaming with Groundbreaking Telegram Casino

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Today marks the launch of CryptoCasino .com, featuring an innovative Telegram casino that is set to drive player acquisition in the rapidly growing blockchain betting space.

Led by an experienced team that has built multiple successful iGaming operations in the world of sports betting, poker, and affiliate services, CryptoCasino .com will deliver an unmatched betting experience for crypto users.

Partnering with the largest gaming studios in the world, CryptoCasino will feature over 6,000 online slots and table games, a live dealer casino, premium sportsbook, eSports betting hub, racebook, and more, all available to be bet on with 25+ of the largest cryptocurrencies in the world, including its own $CASINO token.

New customers will be greeted with an enticing welcome package consisting of a 200% deposit bonus, 50 free spins and a free sports bet.

Beyond providing a cutting-edge gaming platform, CryptoCasino distinguishes itself with the unparalleled security and speed of cryptocurrency transactions, coupled with a loyalty program to reward regular players.

To cater to the future of crypto betting, the site will allow for both traditional registration and Web3 connectivity. By connecting instantly with wallets such as MetaMask or Trust Wallet, players can seamlessly deposit and withdraw funds within seconds.

With a player-first focus, the site also includes 24/7 live chat support and an industry-leading VIP program that offers a wide range of loyalty incentives that reward players on a daily basis.

CryptoCasino is catering to the over one billion unique Telegram users by building a Telegram Casino integration that allows anybody to immediately join and begin playing with just one click.

With Telegram gaming growing rapidly, CryptoCasino’s integration with the platform will offer a direct connection to millions of players around the world. The integration will provide the perfect blend of security, seamless connectivity, and social gaming that connects with the demographic of crypto enthusiasts.

Partnerships with the Best in the Industry

Having grown several iGaming businesses over the past two decades, the CryptoCasino .com team understands that the key to rapid growth comes from partnerships with trusted names in the online gaming business.

That is why CryptoCasino has partnered with several major names in betting and blockchain including Pragmatic Play, Evolution Gaming, Betby, Oddin. gg, Decubate, Covey, Fireblocks, and others.

Certified through CertiK and as a fully licensed platform under Curacao and Anjouan gaming authorities, the platform will provide the highest level of player safety and security, complying with all regulatory statutes for the best crypto betting experience possible.

The Future of Crypto Casinos is here

The launch of CryptoCasino .com comes at the perfect time. With all eyes on crypto as bitcoin continues to break all-time highs, the influx of new gamblers into the blockchain world should make for an incredible acquisition opportunity.

With a marketing strategy that includes support from a wide range of streamers, affiliates, and key opinion leaders from both the iGaming and crypto sectors, CryptoCasino is certainly poised to make a splash with the next-gen bettors.

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Racing1 partners with SOREC to bring International Racing to Morocco for the first time

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Racing1, the brand name for the newly created Strategic Alliance between Tabcorp, Racecourse Media Group (RMG), 1/ST CONTENT and Arena Racing Company (ARC), has quickly broken new ground in an industry-first deal with SOREC (Société Royale d’Encouragement du Cheval) to import international racing into Morocco across digital and retail channels.

By leveraging Racing1’s truly global distribution network and reach, Moroccan racing fans can now enjoy a best-in-breed racing experience from the comfort of their homes, on the move, or in-store at their local retail outlet. The integration arrives courtesy of Racing1’s four cornerstone partners, who are already providing daily racing from the UK, North America and Australia via SOREC, creating an immediate spike in new revenues, and opening the door to many of the planet’s most prestigious racetracks.

Via the Racing1 brand, 1/ST CONTENT, ARC, RMG and Tabcorp are deploying their collective expertise to deliver targeted, localised solutions (featuring bespoke 24/7 racing video, data and wagering packages, including tote and managed trading services) that appeal to assorted audiences and their respective betting proclivities, whether they’re already familiar with racing, or new to the sport and in need of more educational content.

More broadly, Racing1’s compelling daily timetable of engaging horse racing action from around the world boasts a 24/7 chronology to seamlessly complement any racing or sporting schedule across all time-zones, supplying global partners with a reliable source of fast-settling betting content at varied viewing windows throughout diverse territories.

Racing1 confirmed the announcement at the recent ALA Conference (Association des Lotteries d’Afrique, 1 November) in Marrakesh which drew 12 African delegations, including representatives from national lotteries and government ministries. In a continent where football is king, there is now an emerging opportunity for North and West African operators and their customers to be introduced to more worldwide racing and the flexibility its 24/7 program presents.

Simon Fraser, spokesperson for Racing1, said: “The new Racing1 name symbolises the network of content leaders and right holders that our Strategic Partnership has conveniently coalesced into one all-access 24/7 hub. Transcending international boundaries, Racing1 is untying the tangled worldwide web of racing rights, while simultaneously bringing data-led innovation that dramatically deepens fans’ engagement. Our goal is to improve access and international interest in horse racing at a time when the sport is facing certain regulatory headwinds.

It’s a great way to help global operators engage new and under-served audiences by delivering 24/7 horse racing. And, in this instance of Morocco, courtesy of our good friends at SOREC, international racing is now both complementing their domestic cards and also being broadcast at peak evening viewing slots. It’s all part of our wider Strategic Alliance promise to return better value to racing’s key stakeholders through more and more international deals.”

Omar Skalli, CEO of SOREC, added: “This partnership with Racing1 is a milestone for Moroccan horse racing fans, offering unprecedented access to the excitement of international horse racing and enriching their understanding of the sport. With daily coverage from top racing regions like the UK, North America and Australia via SOREC networks, our audience can now experience the thrill of the world’s most prestigious racetracks.”

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Jelly Entertainment Expands Global Influence Through ComeOn Group deal

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B2B gaming supplier Jelly Entertainment has further expanded its influence and secured fresh regulated expansion in global markets by putting pen to paper on a partnership agreement with leading operator ComeOn Group, which will see its content distributed in the operator’s licensed territories.

The deal will see the supplier’s titles such as the fan favourites CleoPatrick®Midas Riches™Diggin for Diamonds The Big Bonanza and the upcoming Rookie Racer™ become available to the group’s brands, including its flagship ComeOn!, significantly increasing the breadth of entertainment for players across a range of regulated markets.

The partnership marks Jelly’s latest commercial activity as it continues to ramp up its expansion in regulated markets across the globe. Further commercial announcements are due in Q4 providing a strong end to a busy year for Jelly.

David Newstead, CBDO of Jelly, said the deal marked another milestone as the company looks to partner with the industry’s leading players.

He added: “ComeOn Group has enjoyed stellar growth over the last few years and has an important player base for a supplier like us. We’re incredibly pleased to be partnering with ComeOn and to be providing our games to players at some of the most popular and successful online casino and sportsbook brands in the world. Our titles have proved to be a big hit with a wide range of players, and we look forward to delivering high quality entertainment to ComeOn’s customers.

Greg Kett, Director of Casino at ComeOn Group, added, “We’re excited to welcome Jelly to our ComeOn brands, bringing their innovative and dynamic titles to our games portfolio. We have accelerated our investment in our proprietary platform and in-house technology, and this goes hand in hand with our commitment to have a content portfolio that reflects the demands of the markets. Our strategy is to offer content that is relevant, dynamic and exciting that elevates the entertainment experience for our audiences and this new partnership with Jelly Entertainment underscores this commitment.”

Jelly is establishing itself as one of the most exciting and innovative challenger game developers thanks to its winning combination of great graphics, intelligent maths and state of the art game mechanics.

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