Sportradar introduces new data-driven marketing service, ad:s

The Swiss-based sports data-analysing company Sportradar has launched ad:s, its innovative full-service marketing offer for sports betting operators.

The company introduced ad:s in response to the strong demand and interest from the betting industry. The new service ad:s provides a host of marketing solutions for eliminating waste and streamlining their business with targeted spend to produce measurable results. In addition, ad:s solutions are embedded across Sportradar’s media products that further target desirable customers for bookmakers.

Sportradar is uniquely positioned to provide this service as it has built a business founded on providing fast, reliable, and measurable data. This paired with its broad sales network and vast infrastructure allows ad:s to further optimise bookmakers’ marketing spend. The range of marketing services includes sponsorship consulting, SEO and SEA marketing, UI/UX consulting, digital traffic networks, programmatic advertising, pop-under ad networks, ad products and affiliate marketing.

Sportradar´s global Sports Media Strategy leader Felix Geyr said:

“Being the unequivocal leader in this industry, ad:s is a natural and necessary evolution of our global sports betting business that will help bring more customers to market for bookmakers. ad:s works across all channels, but we are particularly excited by the proposition in digital where the pre-game, in-game and post-game opportunities allow us to develop really exciting and tailored offerings for any and every sports betting operator, no matter their size or environment .”