Industry News
IGT at London exhibition: “Your Best Bet”
IGT PlayDigital™ organization makes international trade show debut; showcases solutions designed to accelerate digital growth
International Game Technology PLC announced that the Company will present a comprehensive portfolio of gaming solutions for its casino, lottery, and digital customers from around the world at ICE London (“ICE”), Feb. 5-7 at ExCel London. The global event will serve as the international trade show debut for the IGT PlayDigital™ organization, and an opportunity for IGT to demonstrate why the Company and its gaming solutions are “Your Best Bet.”
“IGT’s ICE portfolio represents the Company’s position as a performance-driven organization, and its success in leveraging global game studios to deliver highly localized content for our gaming, lottery, and digital customers from all geographies,” said Walter Bugno, IGT CEO International. “At ICE IGT will demonstrate the depth and breadth of the Company’s land-based and digital product roadmaps, and convey how IGT’s performance-testing processes and focus on the player are helping drive our customers’ growth.”
IGT product highlights within the Company’s stand N3-160 will include:
IGT PlayDigital: The recently formed IGT PlayDigital organization will demonstrate its capabilities as an end-to-end “go digital” solutions provider for its gaming and lottery customers. IGT PlayDigital will showcase its proven artificial intelligence (AI) solution that offers new tools to accelerate growth through digital data modeling. IGT’s marquee content delivery solution, PlayRGS, will be displayed, including anticipated PlayCasino games such as Pixies of the Forest II™, Scarab™, and Diamond Spins™. IGT will also spotlight an upcoming PlayRGS feature that will enable players to compete for promotional jackpot prizes. IGT will also showcase the capabilities and many management tools of its PlayCommand™ digital wagering platform, and the engaging content within its PlayPoker and PlayBingo solutions.
IGT’s PlayShot™ sports betting solution will be on display, demonstrating why the versatile technology is already the leading B2B sports betting platform in the U.S., and is of interest to sports book operators around the world. IGT will introduce a range of self-service betting solutions including the PlayShot QuickBet kiosk, the revolutionary PlayShot “Mobile Kiosk” technology and the immersive CrystalBetting™ Terminal to highlight the full capabilities of IGT’s omni-channel sports betting offering.
Vast multi-level progressive (MLP) library: IGT will demonstrate the depth and breadth of its linked MLP game portfolio at ICE. IGT’s Fortune Link game on the CrystalDual® 27 cabinet, and the high-volatility Dragon Lights game on the CrystalCurve™ cabinet will make their ICE debuts within IGT’s stand. The Company will also demonstrate the next base game titles in the extensive roadmaps for the internationally relevant Fort Knox®, Fortune Gong™, and Golden Goddess® MLP games on the CrystalCurve cabinet. IGT’s Star Stax game on the CrystalCurve cabinet will also make its ICE debut and will be joined by the Hyper Hits™ game on the CrystalDual 27 cabinet – both games continue to perform well in markets around the world and were recently adapted to meet broader, regional gameplay preferences.
Proven core video portfolio: IGT will showcase the strength of its core video content portfolio for the Crystal hardware series by demonstrating a multitude of games that excelled in the Company’s internal and external performance testing programs. Standout titles for the single screen, CrystalCurve cabinet will include games such as Coin O Mania™, Golden Jungle Grand™, and Ocean Magic Grand®. High-performing core video titles on display for the dual-screen CrystalDual 27 and CrystalSlant cabinets will include Solar Disc™, Scarab, Mistress of Egypt™ and many more, while market-attuned, low-line, high-volatility video games such as Brilliant Wilds™, Mystery Fruits™, and Triple Red Hot 7 Strike® are additional must-see games in IGT’s stand. IGT will also reveal how its customers can maximize the ROI of their Crystal series hardware investments through the MoneyStrike!TM bolt-on progressive and the high-energy IncrediBell! video tournament solution.
New multi-game content bundles: IGT will debut new USwitch content bundles for the CrystalDual 27 and CrystalSlant cabinets, and new diversity HD game suites for the AXXIS® 23/23 cabinet. Aligned with regional market opportunities, IGT will launch USwitch bundles that include up to 24 in-demand IGT games. The new content bundles include heritage IGT game themes, along with recent “Proven Performer” graduates such as Scarab and Mistress of Egypt.
Multi-sensory TRUE 4D games: ICE attendees can look forward to innovation within IGT’s award-winning TRUE 4D portfolio. American Gods 4D is based on the TV fantasy drama and the works of Neil Gaiman, and delivers a vibrant, multi-sensory gaming experience. American Gods 4D will be joined on-stand by Ghostbusters™ 4D and Wheel of Fortune 4D More Money, and games from IGT’s TRUE 3D™ portfolio such as Little Green Men 3D and Phoenix Rising™ 3D slots.
Other product highlights within IGT’s stand will include:
- Chill Gaming’s dynamic game concept Bloomtopia™, and the chance-skill hybrid game Fortunes of the Brave® that reward players with monetary and non-monetary rewards.
- IGT Dynasty Electronic Table Games (ETG) and its robust content portfolio for Random Number Generated (RNG) baccarat and roulette. The Company will also showcase its growing library of baccarat ETG side bets.
- The large-format S3000® XL cabinet and content. Making its ICE debut, the scaled-up version of the S3000 mechanical reel cabinet is backed by a large content library of proven games and will be displayed with the player-favorite, three-reel Red Hot Tamales™ game.
- The IGT Advantage® casino management system and the new M5 media management technology. Both innovations help streamline operations and cultivate world-class player loyalty programs.
- Building on the Company’s video poker leadership, IGT will demonstrate several new video poker games, including the latest version of the wildly popular Game King® suite, along with exciting Keno games Ultimate X Keno® and Super Times Pay® Keno that leverage popular IGT video poker game mechanics.
- IGT’s Video Lottery Terminal (VLT) INTELLIGEN™ system including multiple value-added modules that help optimize operations and drive growth. IGT will also showcase a range of its VLT cabinets, including the CrystalDual 27 and Quasar® cabinets, with a variety of new titles from the Company’s VLT content library.
About IGT:
IGT (NYSE:IGT) is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines and Lotteries to Digital and Social Gaming. Leveraging a wealth of premium content, substantial investment in innovation, in-depth customer intelligence, operational expertise and leading-edge technology, our gaming solutions anticipate the demands of consumers wherever they decide to play. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has over 12,000 employees. For more information, please visit www.igt.com.
La Française des Jeux (FDJ), one of Europe’s leading betting and gaming operators, will meet investors over the next days with a view to launching its first bond issue, subject to market conditions.
FDJ recall that, on 7 November, Moody’s assigned the Group a long-term credit rating of Baa1 – stable outlook.
With a total value of €1.5 billion, in 3 tranches with maturity of 6, 9 and 12 years, the bond issue would be used to refinance most of the €2 billion bridging loan, drawn on 7 October to finance the acquisition of Kindred shares for nearly €2.5 billion. The bonds will be listed on the Euronext regulated market in Paris.
Furthermore, FDJ is finalising a €400 million syndicated loan with top-tier French and international banks, which will be repaid over 5 years. This financing is also intended to repay the bridging loan which will be settled with Group’s cash.
CT Interactive has announced that it was shortlisted in two categories for the upcoming prestigious BEGE Awards 2024. The company has been recognised for its exceptional contributions to the online gaming industry by being among the finalists for Online Game of the Year for the innovative and engaging game Doctor Winstein Buy Bonus and Online Provider of the Year.
The BEGE Awards, which celebrate excellence and innovation in the gaming and entertainment industry, will be held on November 27, 2024, at the Club Black & White in the Grand Hotel Millennium, Sofia.
This year’s nominations reflect CT Interactive’s dedication to creating top-tier gaming experiences and its continuous efforts to push boundaries in the online gaming world.
“Being recognised in these two categories is a testament to the hard work and creativity of our entire team. We are thrilled to be among the industry’s finest at the BEGE Awards once again,” said Monika Zlateva, CCO at CT Interactive.
With Bitblox introducing an entirely new breed of crypto-based price prediction games to the iGaming industry, we talked to CEO, Brandt Page, to discover how combining elements of both chance and skill with lightning-fast betting rounds has helped improve their cross-market appeal.
When Bitblox was first established, our core concept was relatively simple; we didn’t just want to provide players with a new twist on an existing format like slots or casino games, but instead sought to create an entirely new vertical that combined elements of chance and elements of skill.
One of the main drivers behind this decision was the fact that we wanted our releases to appeal to as broad an audience as possible – and I think from the figures we’ve seen so far, we’ve already had some notable success on that front in terms of the players that are engaging with our games.
Funnily enough, I was recently talking to the Head of Marketing from one of the operators that we work with and they told me they were struggling to place our games optimally. Initially, they’d put them in with crash and instant win content, but they soon discovered a lot of their in-game traffic was coming from sports bettors. A move to the sports betting tab followed, but the exact same-thing happened with casino players, leading to the games eventually winding up on the front page.
As this was going on, our games were continuing to post solid numbers with the customers who bet on both sports and casino – and all of this engagement was coming without there being any additional promotion from us or the operator. So why was it that our games were performing so well across these different player segments? I believe there are a number of contributing factors.
First and foremost, having this hybrid model of games of chance and games of skill that I’ve already mentioned has placed us in a fairly unique position within the iGaming industry. On the one hand, the simple premise of our Bitcoin-based titles – coupled with their attractive designs and intuitive UI – makes them highly accessible to casino players who are just looking to have fun.
On the other, the fact that Bitblox games aren’t based on RNG and are instead pinned to the real-time movements of the Bitcoin market certainly resonates with a sports betting audience. As they have the ability to follow the charts and use this information to inform their decisions, they definitely feel they have more control over the outcome than if they were playing a traditional slot.
Another key aspect of our cross-market appeal is the fast-paced nature of all Bitblox releases. With casino players being accustomed to the quick wins and instant gratification of slots and crash games and sports bettors also showing a growing preference for in-play wagering, we’ve ensured each game round is resolved quickly and that there are multiple opportunities for betting.
When we first launched Up or Down?, which features one-minute betting rounds, we soon learned that even this timeframe is too long for some players. This resulted in us developing Up or Down? Turbo – a game which kept the same mechanics as its predecessor but reduced the betting window to 20 seconds – and this has gone on to become one of our most successful titles.
Keeping all this in mind, one of the things I’m most excited about is the upcoming release of our latest game, 3 in a Row, as I think this is a title that really ties everything I’ve talked about so far together. Designed to look like a slot machine, 3 in a Row challenges players to correctly predict how the Bitcoin price will move over three separate 20-second windows for even bigger payouts.
Intended to appeal to casual users and serious sports bettors alike, players can elect to either spin the reels for fun and select a random price sequence or use the bet builder feature to put together their own custom prediction. With the latter essentially functioning like an accumulator bet, players can select up to three possible combinations – i.e. Up/Up/Up, Up/Up/Down etc – and only one result needs to land for them to win, ensuring they stay engaged until the final seconds.
I believe that 3 in a Row can help build on the strong foundations we’ve laid down with casino and sports bettors and provide operators with another popular option that offers significant cross-market appeal. Based on what we’ve seen from previous Bitblox releases, the audience for titles that combine elements of chance and elements of skill is definitely out there – and I’m looking forward to our unique brand of crypto-based games being enjoyed by even more players in future.
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