Betsoft Gaming Strides into Colombia Through Content Partnership with Platform Provider R. Franco Digital

Betsoft Gaming will reach a brand new audience in Colombia through a strategic content partnership with platform provider R. Franco Digital.This is an important pillar of Betsoft’s expansion into South American markets through 2019.

Under the terms of the agreement, R. Franco Digital will make Betsoft games available to its online casino customers in the rapidly-growing market – including Betplay Colombia, the region’s biggest operator.  This will include highlights from the innovative Slots3^TM series, as well as established player favourites popular in other global markets.

Rigorous certification processes conducted by Gaming Labs International recently confirmed that the Colombian jurisdiction will allow Betsoft titles to be used by locally licensed operators.

Headquartered in Madrid, Spain, R. Franco Digital was established in 2014 as one of the pioneers of the platform approach to iGaming.  Today, its omni-channel IRIS platform – which packages outstanding content and other casino support into a complete digital gaming solution – powers various operations in its native Spain, as well as working behind the scenes to support Colombia’s leading online casino.

“At Betsoft, we pride ourselves on providing the best quality slot games and experiences to players around the world, so we are thrilled to be able to enter the Colombian market with such a bang,” explains Annamaria Anastasi, Marketing Director for Betsoft.  “By partnering with R. Franco Digital, who believe in populating their platform with the best content the international iGaming industry has to offer, players of Colombia’s highest-profile online casino will be able to experience Betsoft’s trademark blend of storytelling, gameplay, and audio-visual excellence very soon.”

As well as fulfilling R. Franco Digital’s immediate needs, the agreement also provides a framework for the introduction of new Betsoft content over time – in Colombia and in other markets where the IRIS platform is used by key online operators.

“Betsoft is one of the industry’s leading providers of high-quality gaming experiences, so we are proud to be integrating their portfolio of innovative content into our platform,” says Miguel Angel Lazaro, R. Franco Digital’s Managing Director.  “From audio-visual presentation to optimised interface design, high-fidelity 3D assets to inventive themes and gameplay, we are confident that Betsoft’s games will resonate with a wide audience of players in Colombia today and in other markets in the future.  We look forward to maintaining and building upon this partnership for years to come.”

About Betsoft Gaming:

Betsoft Gaming develops innovative casino games for desktop and mobile.  Its portfolio of more than 190 RNG titles reaches players through partnerships with many of the iGaming industry’s leading operators.  Under the SLOTS3^TM banner, Betsoft is elevating players’ expectations; these cinematic slots blend rapid, gratifying gameplay with an audio-visual excellence more typical of movies and videogames.

An early entrant to mobile gaming, Betsoft launched the ToGo^TM collection in 2012.  More recently, Betsoft revealed the Shift^TM environment, which supports truly cross-platform development at the same time as increasing performance, drastically reducing file size and streamlining integration.

Casino Manager, Betsoft’s comprehensive back-office platform, rolls reporting, management, marketing, promotion, and administration into a single compelling package.

Betsoft has held a Class 4 license with the Malta Gaming Authority since 2014.  The company’s games and RNG are both independently certified in more than 15 different regulated markets, including Italy, Germany, and Romania.

Contact [email protected] or visit www.betsoft.com for general information and enquiries.  For press and marketing enquiries, email [email protected].

About R. Franco Digital:

R. Franco Digital is part of the Recreativos Franco Group, a pioneer in the fabrication of recreational machines with more than 50 years of experience. R. Franco Digital was created in 2014, transferring all of the knowledge from our traditional business into new digital technologies. In addition to being industry leaders in Spain, we have built up joint operations in other European and Latin American countries.

R. Franco Digital offers to operators a complete catalog of products for the betting and digital games business, led by our powerful IRIS platform, designed to centralize all player and monetary activities and provide a host of tools to grow and retain your customer base. As experts in game design and development, our extensive igames library includes outstanding reel games, AWP, video-poker, video-bingo, roulette, casino and mini-games.