MaxBill Expands in Online Gaming Industry with New Project at Premium Global Gaming Solutions Provider NetEnt

NetEnt to automate its customer billing and partner management
with MaxBill from LogNet Billing

LogNet Billing, the provider of the MaxBill Modern Billing solution for service providers worldwide, today announced that NetEnt, a leading digital entertainment company, has selected its MaxBill solution for the company’s global online gaming operation.

NetEnt provides premium gaming solutions to over 200 online casino operators worldwide, including 888.com, bet365, betfair, bwin, William Hill and many others. The company’s CasinoModule is a complete virtual casino that includes a state-of-the-art portfolio of online video slot games and a variety of live casino games as well as a set of back office management tools.

NetEnt has selected the MaxBill solution from LogNet Billing to automate its billing and partner reconciliation processes. MaxBill will provide NetEnt with a modern framework to efficiently configure and manage the contracts with its online casino operator customers.

MaxBill will be integrated with NetEnt’s existing back office tools and data in order to improve the accuracy of billing and partner reconciliation processes as well as expand the business parameters available for contracts with customers and partners, which will include complex revenue sharing schemes and multilayered business agreements.

MaxBill will be deployed with a multitenant architecture that will allow each NetEnt business unit to manage its own network of relationships with different online gaming operator customers and external gaming provider partners.

LogNet Billing will deploy MaxBill as a SaaS solution that will be operated on a private cloud environment.

“We have been impressed with MaxBill’s growing presence in the online gaming space and we know the company is working with some of the leading online casino operators and gaming technology providers,” said Urban Gullefors, Group Finance Manager at NetEnt. “MaxBill will help us to simplify the management of the complex agreements we have with our customers and partners, while expanding the overall capacity of our business.

“NetEnt is another prominent player in the online gaming space that we are proud to be working with as new customer,” stated Kirill Rechter, CEO of LogNet Billing. “We have developed a strong market position in the online gaming vertical in recent years and are happy to see the growth and evolution on our modern multi-play capabilities”.

About LogNet Billing

LogNet Billing and our MaxBill solution turn billing, service delivery and customer experience management into competitive advantages that help service providers achieve their strategic objectives and grow their businesses. Our MaxBill solution and Modern Billing strategy enable service providers to offer attractive packages with automated service delivery, simplified customer support and transparent billing. Since 1996, the MaxBill solution has been helping communications, TV, content, utilities, financial and transportation service providers worldwide succeed in rapidly changing and highly competitive markets. For more information, please visit www.maxbill.com.

About NetEnt

NetEnt AB (publ) is a leading digital entertainment company, providing premium gaming solutions to the world’s most successful online casino operators. Since its inception in 1996, NetEnt has been a true pioneer in driving the market with thrilling games powered by a cutting-edge platform. NetEnt is committed to helping customers stay ahead of the competition, is listed on NASDAQ Stockholm (NET–B) and employs 1,000 people in Malta, Stockholm, Kiev, Krakow, Gothenburg, Gibraltar and New Jersey. www.netent.com