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Big Fish Games and Sugarfina Form a Deliciously Sweet Partnership This Valentine’s Day

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Big Fish Games and Sugarfina Form a Deliciously Sweet Partnership This Valentine's Day
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Leading mobile game, Cooking Craze to feature a Sugarfina themed event

 

 Big Fish Games, innovative developer and publisher of world-class casual games, launched a partnership with luxury candy boutique Sugarfina to create a Sugarfina-themed branded event in Big Fish Games’ award-winning and genre-leading game, Cooking Craze.

“Creating memorable moments that inspire our players is something we always strive for and with today’s launch of the Cooking Craze Sugarfina event, we’re ushering in a whole new approach to creating fun and culturally relevant events in our games,” said Chris George, Vice President and Studio General Manager at Big Fish Games. “Sugarfina’s forward thinking approach to marketing, and passion for creating unique experiences for their customers and fans to interact with and enjoy has allowed us to create something truly special not only for existing Cooking Craze fans, but for Sugarfina fans as well.”

Cooking Craze is a free to play mobile game that allows players to serve the flavors of the world with the tap of a finger. Players travel to popular cities around the globe preparing and serving local cuisines to hungry customers. In the Sugarfina event, players will run their own Sugarfina Boutique and can flex their candymaking skills by creating and serving some of Sugarfina’s most popular treats including, cereal chocolate bars and Candy Bento Boxes® filled with their signature flavors like Champange Bears® and Sugar Lips®. Chefs and fans shouldn’t wait to show off their candy making skills. The first 1,000 players residing in the United States to successfully complete all 40 levels of the event will be awarded with their very own Candy Bento Box® (a $20 value). Other candy treats will be hidden throughout the event and rewarded to US and Canadian based players as they progress through the event. The event begins later today and is currently scheduled to last until February 18.

“As a personal fan of Cooking Craze, I’m thrilled to be able to offer such a cool experience to all of our fans and introduce a whole new audience to Sugarfina,” said Sugarfina Co-Founder Rosie O’Neill. “We’ve been fortunate to partner with some incredible brands and companies in the past and this partnership with Big Fish Games allows us to create an experience where people can interact with our brand like never before. We wanted to create something special for our Sugarfina fans this Valentine’s Day, and we can’t wait to see people’s reactions to running their own Sugarfina boutique in this exciting new Cooking Craze event.”

 

About Big Fish Games:

Founded in 2002, Big Fish Games is an innovative developer and world-class publisher of a diverse portfolio of casual game franchises, including Big Fish Casino, Gummy Drop!Fairway SolitaireJackpot Magic Slots, Cooking Craze, and the upcoming Toy Story Drop!. Cooking Craze currently has over 38M installs and is one of the most successful games in the Big Fish Games portfolio, achieving #1 arcade game in 45 countries on both Google Play and Apple App Store.

Big Fish Games serves millions of players every day and is dedicated to providing players with the opportunity to play, connect, compete and discover anywhere and on any device. Big Fish Games is dedicated to enhancing life through exceptional play and challenges its fans to, “Play Inspired”.

The company is headquartered in Seattle, Washington, with a regional office in Oakland, California, and is part of Aristocrat Leisure Limited.

About Sugarfina:

Sweethearts Rosie O’Neill and Josh Resnick have dreamed of opening a luxury candy boutique ever since their third date, a screening of Willy Wonka and the Chocolate Factory. Inspired to create the first-ever candy store for grown-ups, the couple traveled the world in search of the finest candy makers to produce their exclusive and inventive line of confections. Best known for Champagne and Rosé-infused gummy bears, Sugarfina has been named “World’s 50 Most Innovative Companies” and “World’s 10 Most Innovative Retailers” by Fast Company as it disrupts the $200B confections industry. Recognized as one of the “World’s Most Beautiful Candy Shops” by Architectural Digest, Sugarfina opened its first boutique in Beverly Hills in 2013 and now has more than 50 locations across North America in major cities such as Los Angeles, New York, Boston, Chicago and Vancouver, plus the brand’s first overseas boutique in Hong Kong. To learn more about Sugarfina, visit www.sugarfina.com or follow us on Instagram, Facebook and Twitter @sugarfina.

Source: Big Fish Games

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Peter-Paul de Goeij Steps Down as Director of NOGA

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After five years as Dutch Online Gambling Association (NOGA) Director, Peter-Paul de Goeij has stepped down from his role.

Eric Konings, involved with NOGA since 2022, will be appointed as interim director. He will now hope to utlise his company knowledge and previous experience to steer the company through this transitional period. Further, Konings will be supported in the process of change by former Staatsloterij (State Lottery) CEO, Frans van Steenis.

“We are very grateful to Peter-Paul for his efforts over the past 5 years, in which he has excellently shaped the transformation from SpeelVerantwoord to NOGA. As a result, NOGA has been able to properly represent the interests of its members in a tumultuous period for the industry. We are confident that this line will be continued under Eric as interim director. However, we do not expect the coming period to be any less turbulent. That is why we as a board have decided to initiate the strategic reorientation,” Remko de Boer, chairman of the board of directors of NOGA, said.

“The past few years have been hectic, with the opening of the Dutch online gambling market as the absolute highlight. I am now stepping down, but I am convinced that the sector will continue to strive for a safe and responsible gaming offer. That is and remains the best way to achieve optimal consumer protection. I thank the board of NOGA for the trust they have placed in me over the past five years and I hand over the baton to Eric with a clear conscience,” Peter-Paul de Goeij said.

“The industry is facing a number of major challenges in the current political and social climate, and I look forward to helping NOGA members with this. In addition, NOGA is explicitly exploring how the representation of the industry’s interests can be organised in a future-proof manner. I am pleased that Frans van Steenis is fulfilling the role of explorer to shape this process with me,” Eric Konings said.

“A lot is happening in the gambling sector at the moment. Licensed providers, policy makers and society benefit from more clarity and better cooperation. I want to explore how bridges can be built between all parties involved in the gambling dossier,” Van Steenis said.

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SmartSoft Keeps Crafting Innovations

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SmartSoft Keeps Crafting Innovations
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SmartSoft, the pioneering the first-ever crash game creator, was founded in Georgia in 2015 by industry enthusiasts. Dedicated to delivering high-quality gaming experiences globally, SmartSoft remains committed to not only creating games but also revolutionizing the industry itself. The hallmark lies in it’s continuous creation of new games, updating of old favorites and coming up with the features that make every gaming experience unforgettable.

What’s more, SmartSoft’s commitment to innovation goes beyond just game mechanics. The company also prioritizes engaging storytelling, stunning visuals, and captivating sounds to create truly memorable gaming experiences. This complex approach not only sets SmartSoft apart from its competitors but also underscores its mission to deliver unparalleled entertainment to gamers worldwide.

Let’s take a look below at Smartsoft’s work, old gems, new features and pushed boundaries:

 

The Evolution Continues, expending horizons

As pioneers of non-traditional casino games, flagship game “Jet X”, launched in 2018, marked a breakthrough in the genre and continues to lead the transformation of non-traditional games into mainstream casino offerings. “Jet X” has become the most popular game for SmartSoft, but mission doesn’t end there. Along with “Jet X”, SmartSoft have released numerous innovative games within a year. These games are distinctive in their mechanics and visuals, reflecting company’s commitment to continuous innovation through creativity and passion.

The latest innovation, a visual symphony known as “Helicopter X”, has been captivating users since November 2023. The groundbreaking Crash game designed to revolutionize the online casino landscape. This game combines innovative gameplay mechanics with stunning visual and auditory elements, offering players challenges and multiple strategic options. In “Helicopter X,” players control a helicopter, aiming to cash out before a crash occurs. The game features the Diamond Feature, which randomly boosts multipliers, adding excitement to every round. With it’s fascinating features and results “Helicopter X” offers high stakes and high rewards.

One more gem from SmartSoft – “Mine Island” presents an innovative and exhilarating addition to the online casino world. Since the release in December, this innovative game blends simplicity with excitement, making it accessible to both novice and experienced players. Its 10-stage progression system introduces a unique twist to traditional minefield games, allowing players to strategically decide when to collect winnings or risk progressing for higher multipliers, thus enhancing the gaming experience. The game offers substantial rewards and a compelling risk-reward dynamic. The intuitive gameplay, combined with strategic depth, ensures that “Mine Island” stands out in the crowded casino market. Visually stunning design and user-friendly interface reflects a deep understanding of player preferences and behaviors.

Crash Duel X” is an adrenaline-pumping world where strategic betting meets thrilling gameplay, achieving more success daily since launching in December of 2023. SmartSoft Gaming invites you to experience the rush of Crash games with an unparalleled gaming experience, with its diverse betting strategies and exciting features. As the first game on the market to introduce Crash Side Bets, “Crash Duel X” revolutionizes the traditional Crash game mechanics by integrating the best practices from online casino games with side bonus bet features. This innovative approach provides players with multiple strategic options, enhancing the overall gaming experience.

This is just a glimpse into SmartSoft’s ongoing commitment to innovation. Smartsoft, together with its team of professionals, continues to work actively, generating ideas and creating stunning visuals to deliver only the best products to its partners. Stay tuned for more groundbreaking developments and innovative solutions from SmartSoft.

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An Intro to iGaming Fraud 101

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An Intro to iGaming Fraud 101
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By Tamas Kadar, CEO and Co-founder, SEON

The shift to digital has fundamentally transformed the gambling world, welcoming us to the exciting era of iGaming. But, as much as we love the ease and reach of online platforms, they come with their own set of headaches, especially when it comes to keeping things safe from the prying eyes of fraudsters and bad actors.

In this article, we take a closer look at the risks lurking in the iGaming industry to see how they could mess with businesses, and chat about why end-to-end fraud prevention is like having a good bouncer at the door of your online casino.

 

Dealing with iGaming Fraud

iGaming has got a lot going for it. Unfortunately, It’s also a magnet for some unhelpful fraudsters. The front line in this ongoing battle? It’s all about getting to know your customers (KYC) and keeping money laundering (AML) at bay with some solid protocols. These aren’t just red tape; they’re your tickets to staying on the right side of the law, keeping your players safe, and holding onto your hard-earned reputation in an industry that’s often scrutinized.

Ultimately, if you think skimping on these regulations is a minor risk, think again. Getting lax here can hit iGaming operators with everything from eye-watering fines and the nightmare of losing licenses to taking a serious hit on their street cred. And let’s not forget the players – pile on too much paperwork, and they’ll head for the hills, leading to a revolving door of new users that never stick around.

 

Common Types of iGaming Fraud

Like many problems, getting on top of iGaming fraud first necessitates an understanding of the problem and its main forms. Below is a list of some of the main types of activities that we’re seeing affect those in the sector:

  • Bonus Abuse: The exploitation of promotional offers through the creation of multiple fake accounts is a prevalent issue. While bonuses are effective in attracting new players, without proper restrictions, they can result in significant financial losses.
  • Affiliate Fraud: Unethical third parties may employ deceptive methods, such as using stolen data or creating misleading domains, to siphon off profits illegitimately.
  • Gnoming: A concept that involves the manipulation of games or promotions using multiple accounts controlled by a single individual.
  • Chip Dumping: A tactic used in online poker where players collude to transfer funds under the guise of legitimate gameplay.

If not prevented, fraud won’t only impact the financial bottom line. It also has the potential to erode trust and could lead to regulatory scrutiny. Thankfully, the good news is that there are now highly effective fraud prevention solutions on offer to prevent them. As such, the task for iGaming operators is to ensure these solutions are onboarded and operational as quickly as possible.

 

Preventing iGaming Fraud and Staying Ahead of Compliance Requirements

In response to these challenges, end-to-end fraud prevention companies can offer a comprehensive suite of anti-fraud solutions tailored to the unique needs of the iGaming sector. Multi-faceted in their design, these solutions can help to reduce instances of fraud across the sector. More importantly, these solutions are allowing iGaming companies to find that sweet spot between following the rules and retaining slick consumer experiences.

While they don’t all work the same, there are a few key things to look out for when evaluating the effectiveness of modern fraud prevention solutions:

  • AML Screening: Utilizing an advanced API, some modern fraud prevention solutions can facilitate both manual and automated screenings against global watchlists, enhancing regulatory compliance and risk management.
  • Pre-KYC Checks: It’s important to find technologies that enable the early detection of potential fraudsters through device fingerprinting, IP analysis, and digital footprinting, thereby minimizing user friction and optimizing the KYC process.
  • Real-time Transaction Monitoring: Fraud can happen in a split second, so having real-time transaction monitoring is a huge benefit for iGaming businesses. By flagging suspicious transactions and behaviour in real-time, solutions of this nature can ensure prompt action to mitigate risks.
  • Customizable Rules for iGaming: Everyone knows their own risk tolerances. A versatile rule engine can allow operators to implement both predefined and custom rules based on their specific business insights and observed user behaviour.
  • Machine Learning: Leveraging AI-driven machine learning, solutions like SEON continuously refine and suggest new rules, enhancing the precision and effectiveness of fraud prevention measures over time.

 

 Fighting Fraud Earlier and More Effectively

When it comes to fortifying iGaming platforms against fraud, embracing comprehensive fraud prevention solutions is a game-changer for operators. These solutions play a pivotal role in not just warding off prevalent fraud risks but also in bolstering compliance efforts. Moving forward, this enhanced focus on security will enable the iGaming sector to craft a safer and more reliable space for users, significantly boosting trust and satisfaction.

With the industry on an exciting growth trajectory, leveraging advanced fraud prevention tactics is crucial for its enduring success and integrity. Incorporating technologies like SEON, which specialize in identifying and mitigating fraud early in the customer journey, can make a world of difference. Early detection is key to preventing fraudsters from causing damage, enabling companies to intercept suspicious activities before they escalate.

Ultimately, this proactive approach not only safeguards the platform and its users but also streamlines compliance processes, reducing the friction and inefficiencies that can arise from dealing with fraud incidents after they’ve occurred. In an industry where reputation and user confidence are paramount, the ability to pre-empt and neutralize threats through such advanced solutions is invaluable.

For more information about SEON, please visit: https://seon.io/

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