Playtech BGT Sports promotes John Pettit to Chief Commercial Officer

Management re-structure ahead of ICE will help grow sports betting business

Playtech BGT Sports, the market-leading provider of omni-channel sports betting solutions, has announced that John Pettit has been promoted to Chief Commercial Officer.

Pettit, who has been managing director of the UK, Ireland, and Australia, since he joined the provider from Ladbrokes at the end of 2015, will combine his existing role with the management of all customer activities around the world.

As part of a management re-structure designed to support PBS’ plans to enter more regulated markets, a management team with three new territory managing directors will work under him.

Lee Drabwell will be responsible for the UK, Ireland, and Belgium, with Costas Papadopoulos managing Greece, Cyprus, and Africa, and Riccardo Cavallaro taking care of remaining territories in Europe alongside Latin America.

Meanwhile, Hamish Davidson will remain managing director of PBS’s operations in Australia, with Gregor Errath promoted from commercial director to sales director. Errath will be responsible for sales and business development in all territories, working with the local MDs.

Playtech BGT Sports CEO DR Armin Sageder said: “We have some very ambitious plans to grow our business in existing countries and in a host of both regulated, and soon to be regulated, markets around the world.

“I’m sure John and his team will be very well-positioned to help us do that and we look forward to the next stage in our development, introducing great new products and welcoming new customers on board.”

John Pettit added: “It is a very exciting time for Playtech BGT Sports and I am delighted to be heading the team which will help us expand and our customers generate even stronger revenues.”

Playtech BGT Sports and its unique sportsbook products and service will feature on Playtech’s stand (N6-140) at ICE 2019 at London’s ExCeL conference centre between 5^th-7^th February.

About Playtech:

Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.

Playtech is the gambling industry’s leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.

Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai.

Playtech’s Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2C and B2B basis.

Playtech has in total c.5,800 employees across 17 countries and is headquartered in the Isle of Man.