SIS launches industry-first Competitive Gaming live betting product

Innovative new product to unlock world’s fastest growing sports vertical

Leading multi-channel supplier SIS (Sports Information Services) will tomorrow be unveiling a ground-breaking new live esports betting product at ICE London.

SIS Competitive Gaming broadcasts live head-to-head competitions between skilled gamers, specifically created for sportsbooks.

The schedule of 15,000 live events a year has been optimised for operators globally, and will offer multiple quick-fire betting opportunities, helping to increase customer engagement, and providing incremental revenues.

All matches are monitored by a dedicated integrity referee, trained by the Esports Integrity Coalition (ESIC), with strict player due diligence procedures in place to ensure competitions are fair and transparent.

SIS Competitive Gaming will be delivered to operators as an end-to-end solution, with live streamed pictures, commentary, on-screen graphics with betting triggers, data plus an extensive range of markets and prices.

SIS CEO Richard Ames said: “SIS Competitive Gaming brings a whole new esports betting experience that will resonate with existing sports bettors.

“Following extensive customer and consumer research into the current esports betting offer, our new Competitive Gaming product has been shaped specifically for betting operators, with easy to understand games, and markets that are familiar to sports bettors, which will help maximise the opportunity of this fast-growing sports sector.

The launch of SIS’s new esports product will take place on Stand S2-180 at 12pm on Tuesday 5th February, allowing delegates to see the exciting new product, with an opportunity to be entered into a prize draw to win cash!