planetwin365: a new reality that starts from Logo and Brand Identity

The company presents its new corporate logo, developed by Ogilvy. Entertainment and user experience for an integrated multichannel overall approach

A stronger, more defined, reliable and entertaining identity, fully oriented towards a unique user experience. These are the major highlights from which planetwin365’s renewal begins. A process based upon a completely new brand identity which in turn defines the positioning of the Brand, one among the most dependable operators in the Italian market.

A renovation wisely expressed by the new brand image, developed by Ogilvy, that starts from a fine crafted wordmark – quite endearing and modern – to better outline a more client oriented approach. An idea well reaffirmed by the “planetwin” writing in the foreground, apt to underline the centrality of the “game planet” concept, whose main actors are: client and game experience.

“We’re delighted and proud to present ourselves to customers with this completely new brand identity, symbol of a new corporate path undertaken by the current management, characterized by a perfect compliance and reliability” – states Francesco Graziano, Chief Marketing Officer of the new SKS365, Company owner of planetwin365 adding: “A friendly and intuitive image, that reflects the pillars on which the positioning strategy of planetwin365 lies: entertainment, innovation, accessibility, safeguard of players”.

The new brand identity, whose development was assigned to Ogilvy by way of open bid, is conceived in order to be fully responsive and can be adapted to a multichannel offer.

In line with more modern communication strategies, the new image of planetwin365 presents itself as flexible and modular, able to foresee the different point of contact with the customers. This approach allows to treat in a more targeted way – from shop signboard to the badge of an application – by utilizing and staying within the same symbolic ecosystem, in order to fully apply a precise multichannel strategy.

“We’re very satisfied by the confidence establish with SKS365 and for having had the chance to elaborate such a modern take on the transformation of planetwin365”, stated Michael Berger, Head of Business at Ogilvy.

The new identity of planetwin365 will involve all the activities of the Brand, including the media campaign, with the new logo, and will run on tv, radio, on and offline sports magazines and websites with the usual but very coherent claim: “Il nostro gioco è di un altro pianeta”, “Our Game is from an other Planet”.