Sacramento Kings and Swish Analytics to test innovative predictive gaming lounge

Sacramento Kings and Swish Analytics have joined hands to launch the first of its kind gaming lounge, named ‘Sacramento Kings Skyloft’. It presents a new entertainment experience to the club’s fans Both the companies will demo the NBA’s first dedicated space for the free-to-play, in-arena predictive gaming experience.

“Basketball fans across the country are clamoring for gaming options, and we’re thrilled to be the first NBA team to bring this unique experience to Sacramento,” said Vivek Ranadivé, Owner and Chairman of the Sacramento Kings. “Predictive gaming is incredibly disruptive and will only continue to gain popularity in the NBA and beyond. Working with industry leaders like Swish Analytics allows us to test and perfect this technology to give fans the best experience in future seasons.”

“We’re proud to bring this gaming technology to the NBA with a forward-thinking and creative organization like the Sacramento Kings,” said Bobby Skoff, Co-Founder of Swish Analytics.  “Nobody is better than the Sacramento Kings at building best-in-class fan experiences utilizing technology. The popularity of predictive gaming shows no signs of slowing down and we look forward to continuing to build and iterate the BetRush platform in Sacramento.”

About Swish Analytics:
Swish Analytics is the leading platform for powering U.S. sports betting products. We deliver odds origination, risk management and trading software for the core four U.S. sports, with specializations in player propositions, in-play and Bet Request odds making solutions.

About BetRush:
BetRush is a Live Bet Stimulation engine: a real-time streaming feed of betting-focused analysis, content, statistics, odds and visualizations to help viewers engage with live games and to stimulate betting activity. All content is derived from Swish’s proprietary in-house sports analytics and odds making platform. BetRush helps league gaming partners, streaming providers, media partners, affiliates and sportsbook operators to attract more betting interest, increased turnover and higher revenues around NBA, NFL, MLB and NHL betting. BetRush is available via API, white-label iOS application, iframe, SDK or HTML feed.