Industry News
Zitro confirmed as a global supplier at London event
“In 2016, we announced our vision to become a global supplier for the gaming industry, while reiterating our commitment to maintaining our leadership in the Video Bingo market. Only two and a half years later and we have seen the results on our stand at the ICE trade show in London; that the transformation process we announced has already been successfully completed. This has been possible thanks to the tremendous work of the Zitro team, and the trust that so many customers have shown us from many countries around the world, and who have given us the opportunity to demonstrate the exceptional performance of our products. Today, Zitro continues to be a leader in Video Bingo, but is also already a recognised provider for offering the best Video Slots of the moment, including its LAP Link King and Link Me with their impressive panoramic sign. I am pleased to announce that Zitro is now a safe bet for any operator in the world, “says Johnny Ortiz, founder of Zitro.
The Zitro stand was extremely busy at all times. In addition to Link King and Link Me, which are already essential games for any casino, located in any geography, the new multigames LAP Link Shock, Hit me up! Bomb and Hit me up! Dynamite collected a lot of praise from the visitors for its impeccable and attractive presentation, as well as the new versions of Blazing Pearls and Guns & Gold, with more and better games than in their previous editions. The standalone multigames Pick & Win, Hot Deal, Smart Spins and Spin Hit were presented in their new versions, also with more games in their menu, thus ensuring a longer playing time of the customer on the machine and protecting, thanks to its diversity of options, the investment of the operator.
Sebastian Salat, CEO of Zitro explains: “At Zitro we understand operators because we have a large number of machines in operation ourselves. We know about the need to offer machines that are profitable and that involve a risk-free investment. That is why we have presented new versions of our great machines, such as Link King, adding even more games to their menu, to make those formidable products even better. We are not satisfied with making high-profit machines, but we are continuously and almost obsessively looking for the excellence of high and consistent performance, to help the operator that already trusted or will trust us “.
Zitro’s Video Bingo offer also continues to grow and at ICE the company showed new games in its standalone category, as well as new interconnected games, such as Power Bingo Link. The growth of Zitro’s games library does not stop, which is evidence of the firm commitment to maintain its undisputed leadership in this market segment.
Zitro’s global strategy involves the distribution of its games through multiple channels. To the growth of its market share in the casinos, there is also the growing presence of its contents in the online casinos of the world, to which Zitro now will be able to offer not only its Video Bingo library, but also the first games of Bryke online Video Slots and its renewed offer of social gaming. At ICE, Zitro presented its new social casino Let’s WinUp! available on the iOS and Android platforms. With Let’s WinUp! users can enjoy the attractive Zitro games, while the company can benefit from the direct relationship with consumers to better understand their needs and tastes.
Johnny Ortiz concludes by saying: “We have done a lot of work to transform our organisation, and I am proud to share that customers from all over the world have recognised this, considering Zitro is already a solid choice when it comes to choosing games equipment for their Casinos. We start this year very happy and excited, aware of having already made Zitro a global provider, and committed to living up to the expectations we have created. ”
Industry News
LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy
LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.
The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.
Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.
“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.
“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”
The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.
Industry News
Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead
Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.
With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.
Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.
“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.
With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.
“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.
According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.
“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.
Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.
“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.
Industry News
Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024
Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.
This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.
Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”
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