Kiron Interactive and Highlight Games launch SOCCERBET™ in Italy

Virtual Football game launched in partnership with Eurobet

Specialist virtual games provider Kiron Interactive has, in partnership with Highlight Games, launched Highlight’s unique virtual video football game ‘SOCCERBET’™ with leading operator Eurobet.

The new product has been made available to the operator in both a league and single match format and it has been rolled out to its 850 Eurobet retail venues across Italy via Kiron’s ADM certified platform.

The Italian version of SOCCERBET™ has been developed in an exclusive partnership with Highlight games and features archive footage from Serie A. The product has been approved by the Italian supervisory authority Agenzia della Dogande e dei Monopoli.

Kiron has cemented its position in Italy over the last five years, supplying its content to the country’s leading operators.

Steven Spartinos, CEO of Kiron Interactive, said: “Kiron has developed a great pedigree in the Italian market especially with our virtual racing games which are regarded as the leading games by operators in the market.

“Our partnership with Highlight Games allows us to strengthen our position in the market, bringing together the best in platform, technology and innovation, in servicing this football-mad market with a unique ‘Bet on Highlights’ football offering. SOCCERBET™ is sure to prove popular with players throughout the country.

“Eurobet’s ability to reach players through its 850 retail outlets, means more people than ever before can enjoy Kiron’s products and we couldn’t be happier.”

Carlo Di Maio, Sportsbook Director at Eurobet, added: “We have a large following of football fans across our players and we know our latest launch of SOCCERBET will have them very excited.

“SOCCERBET™ features the highlights of Serie A games, including Italy’s most popular teams.  We are delighted to be working alongside respected industry names like Kiron and Highlight in delivering SOCCERBET™ to our customers.”

About Kiron:

Kiron Interactive, established in 2001, is a leading supplier of virtual games and gaming systems to the global gaming industry. Kiron’s virtual gaming products have been successfully deployed across a number of distribution platforms including the internet, mobile, satellite broadcast, And WAN/LAN networked environments and gaming machines. Using the latest animation and proven gaming systems, Kiron’s solutions have grown to be the leaders in their field.

ABOUT EUROBET ITALIA SRL:

Eurobet Italia Srl is part of GVC Holdings PLC and owns more than 850 betting shops across Italy and one of the most popular betting and gaming website in the Italian gambling Industry. Eurobet was born in 1995 and was one of the first bookmaker to take online bets. In 1999 Coral (third UK bookmaker at that time) completed the Eurobet acquisition, followed by the merge with Gala, and the GalaCoral Group foundation in 2005. The historic merge between Ladbrokes and GalaCoral of 2016 created the most important betting and gaming company in the UK (LadbrokesCoral Group). In 2018, GVC Holdings completed the Ladbrokes Coral takeover, creating one of the world’s biggest gambling groups. Today Eurobet is one of market leaders in the betting and gaming industry in Italy, thanks to a wide product offer, both online and offline, with special focus on innovation and responsible gaming propositions.