Industry News
BF Games signs deal with EveryMatrix
Creative games development studio BeeFee has signed a content distribution deal with leading iGaming Integration Platform CasinoEngine powered by EveryMatrix.
The newly-inked partnership will see BF Games’ entire portfolio of games integrated onto CasinoEngine and give EveryMatrix’s operator network quick access to BF Games’ high-quality slots including popular titles such as Bonnie & Clyde, Crystal Mania and newly-released Aztec Adventure 3D.
Claudia Melcaru, Head of Business Development at BeeFee, said: “Teaming up with EveryMatrix allows us to supply our ever-increasing games portfolio to more operators and expand into new regulated markets.
“We are thrilled to be working together and to have our BF Games on CasinoEngine, a market leading casino content aggregator and integration platform.”
Amund Stensland, Head of Vendor Management at EveryMatrix, said: “CasinoEngine is the point of contact between operators and gaming suppliers and we’re aiming to help them both to enhance their offering and reach new markets.
“The partnership with BF Games builds in this direction and we’re pleased to be able to supply their popular games to our network of operators.”
Driven by its vision to improve efficiency, create value-added services around aggregation and generate maximum value from each player, CasinoEngine is the number one casino integration and productivity platform that helps operators differentiate through increased game options and ease of operation.
About Bee-Fee Games:
BeeFee is a creative and dynamic game development studio that creates innovative slots content for the global online market. With a focus on developing high-quality games, BF offers an extensive portfolio of industry-leading products to the sector. The London and Malta-based company was founded by industry veterans and is also a land-based operator and games producer in several European jurisdictions. Learn more at: www.beefee.co.uk
About EveryMatrix :
EveryMatrix delivers a modular and API driven product suite including a market leading one-stop shop casino content aggregator and integration platform, a cross-product bonusing engine, a fully managed sportsbook and sport data services, a stand-alone payment processing product, and a multi-brand affiliate/agent management system.
To offer the services required by operators, the EveryMatrix products work together as an entire platform or independently and can be easily integrated with existing platforms to accommodate different types of clients from bookmakers to lotteries and, from existing large operations to newcomers. Learn more at www.everymatrix.com.
Industry News
Dutch Mental Health Care Calls for Total Ban on Online Gambling Advertising
The Dutch mental health service is calling for a total ban on online gambling advertisements in the Netherlands.
Although a ban on untargeted gambling advertisements and a ban on the use of role models has been in effect since 2023, a recent research by KRO-NCRV’s Pointer shows that (illegal) gambling companies and sports tipster platforms are still enticing young people via social media such as TikTok and Snapchat.
By using influencers and terms like “free money”, they try to attract a young audience and thus lower the threshold to start gambling. This concerns both legal online casinos and online casinos that do not have a license in the Netherlands. The Gaming Authority has started an investigation based on Pointer’s findings.
Pointer’s research shows that part of the gambling industry deliberately targets young people who are often susceptible to promises such as “fast money” and the influence of role models. Ruth Peetoom, chair of the Dutch mental health service, compares this approach to that of the tobacco industry, where similar marketing strategies were used to get young people to smoke.
Despite the existing advertising ban, gambling companies continue to explore the boundaries of the law, according to Peetoom. The Dutch mental health and addiction care associations in the Netherlands therefore push for a total ban on online gambling advertising and stricter rules for the duty of care of gambling providers.
With the call for a total ban, the Dutch mental health care sector hopes to prevent further normalisation of gambling behaviour among young people and to protect them from the temptation and consequences of online gambling.
Compliance Updates
UKGC: Market impact data on gambling behaviour – operator data to Oct 2024
The Gambling Commission has published further data on the gambling industry in Great Britain.
This data, sourced from operators, reflects the period between March 2020 and September 2024, inclusive, and covers online and in-person gambling covering Licensed Betting Operators (LBOs) found on Britain’s high streets.
Comparison should not be made with the industry statistics dataset, as this dataset may include free bets and bonuses and does not include data from all operators.
This release compares Quarter 2 (Q2) of financial year 2024 to 2025, with Q2 of 2023 to 2024, looking at how the market has changed in comparative periods over a year.
The latest operator data shows:
- online total Gross Gambling Yield (GGY) in Q2 (July to September) was £1.32 billion, an increase of 11 percent from Q2 the previous year. The overall number of total bets and/or spins increased 12 percent Year-on-Year (YoY), reaching a new peak for the third consecutive quarter of 25.2 billion, whilst the average monthly active accounts2 in the quarter increased 8 percent
- real event betting GGY increased by 6 percent YoY to £453 million. The number of bets decreased 10 percent, while the average monthly active accounts in Q2 increased 9 percent
- slots GGY increased 16 percent to £680 million YoY. The number of spins increased 13 percent to 23.3 billion while the average monthly active accounts in Q2 increased 16 percent to 4.4 million per month. Although this is a new peak for GGY in this dataset for the slots vertical, it should be noted that one operator has re-classified some of its products into the slot vertical this quarter, which has had an impact on the vertical data
- the number of online slots sessions lasting longer than an hour increased by 9 percent YoY to 10 million. The average session length remained at 17 minutes. Approximately 6.1 percent of all sessions lasted more than one hour compared to 6.6 percent in Q2 the previous year. The number of spins per session has fallen from 147 to 142 YOY, whilst the GGY per session has fallen from £4.20 to £4.13 in the equivalent timeframe
- LBO GGY decreased by 1 percent to £533 million in Q2 2024 to 2025, compared to the same quarter last year, while the number of total bets and spins decreased by 0.1 percent to 3.1 billion.
Industry News
Petra Maria Poola Joins Xace as Group Commercial Director
Xace has announced that Petra Maria Poola has joined the company as Group Commercial Director.
Petra brings a wealth of experience from the iGaming industry having formerly held roles at several iGaming companies such as Yolo, Relax Gaming and SiGMA. She will lead the commercial growth of Xace and its group companies, including crypto and iGaming focused xda.io, helping to drive strategic initiatives across banking, fintech and iGaming solutions.
In her new role, she will mainly oversee the growth of the group’s sales, marketing and account management functions, ensuring a cohesive strategy that supports Xace’s ambitious expansion plans.
“I am incredibly excited to start this new chapter with Xace, and work alongside such a talented team and management. Transitioning into the fintech space, while still connected to iGaming, presents an exciting opportunity for growth and learning. I’m looking forward to applying my expertise to help Xace and its group companies achieve new heights commercially, while gaining deeper insights into the fast-evolving world of fintech,” said Petra Maria Poola.
Reuben Abel, CEO of Xace, said: “Petra’s extensive background in the iGaming sector, combined with her commercial acumen, makes her a valuable addition to the Xace team. She will play a crucial role in expanding Xace’s market presence and enhancing its suite of services tailored to the specific needs of the iGaming and fintech industries.”
-
Asia6 days ago
NODWIN Gaming partners with Japanese gaming company KONAMI for ‘eFootball Diwali Showdown’
-
Asia7 days ago
Red Bull M.E.O. returns in 2024 to India: BGMI qualifiers lead to thrilling LAN National Finals in Chennai
-
Asia7 days ago
GG.BET is inviting BLAST Premier: World Final attendees to the GG.BOOTH to take part in some fun activities
-
Compliance Updates7 days ago
BOS on Sweden’s signing of the Macolin Convention: Welcome, but unreasonable to only include state gambling companies in the work against match-fixing
-
Australia6 days ago
Australia’s BetStop Receives International Regulatory Award
-
Industry News7 days ago
Brazilian Ministry of Finance and IBIA sign sports betting integrity agreement
-
Latest News6 days ago
BETBY WELCOMES MAGNUS CARLSEN AS GLOBAL BRAND AMBASSADOR
-
Compliance Updates6 days ago
KSA Imposes a Fine of €675,000 on NetX Betting Limited