Industry News

Betsson signs partnership with CompetitionLabs

Published

6 years ago

March 19, 2019

Niji Narayan

Betsson signs partnership with CompetitionLabs

Photo Source: tvm.com.mt

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Swedish online betting company Betsson has signed a partnership agreement with CompetitionLabs, a real-time engagement software provider based in the UK. As per the agreement, CompetitionLabs’ tools will power live real-time tournaments and gamification for the Betsson Group.

Julian Steinwender, CompetitionLabs CPO, said this collaboration was one of the software providers most significant. He added: “We are delighted to be powering a whole new approach to engagement with Betsson. Seeing activity going live is really exciting for us and continues our plans for expansion and innovation together.”

Joey Hurtado, Managing Director for the Casino Brands at Betsson Group, said: “The CompetitionLabs platform has given us a powerful and easy to use solution that allows us to provide true real-time engagement and gamification to our customers. Starting with tournaments, we have seen immediate uplift in both customer engagement and GGR. The ability to leverage our whole portfolio of games and their data has enabled a new set of opportunities for innovation and differentiation. This is in line with our strategy of offering our customers with quality products.”

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.