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SIS renews Singapore racing deal

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SIS reaches agreement to add premium horse racing content from Italy
Photo Source: livetradingnews.com
Reading Time: 2 minutes

 

Supplier strikes two-year contract extension to retain live pictures and data distribution rights of Singapore Racecourse

 

SIS (Sports Information Services), the leading supplier of 24/7 betting services, has extended its agreement with the Singapore Pools (Private) Limited, as the distributor of live pictures and data from the Singapore Racecourse in Kranji, Singapore.

As part of a new two-year deal, SIS will continue to broadcast all 800 races from one of Asia’s most highly regarded racecourse, home to the Singapore Triple Crown Series which culminates with the Dester Singapore Gold Cup in November.

The races will be made available to UK and Irish retail and online customers via the newly-launched SIS 24/7 Live Betting Channels, an end-to-end solution which offers 24/7 betting events to retail and online operators, with a betting event every 3 minutes.

This latest partnership follows the supplier’s deal with Hipódromo Argentino de Palermo racecourse in Buenos Aires, further complementing its international horse racing offer, which also includes racing from the UK and Ireland, Dubai, Mauritius and Korea.

Simon Fraser, Head of International Racing at SIS, said: “Kranji is one of Asia’s finest horse racing venues and the extension of our deal as the distributor of live pictures and data is fantastic news.”

Simon Leong, Senior Director (Wagering) at Singapore Pools, added: “We are delighted to have extended our long standing partnership with SIS. Kranji is without a doubt home to the hottest races in the Equator. We race Friday and Sunday throughout the year except during the Christmas period.  We are confident the 2019 racing season will offer more excitement, thrills and winning moments to our UK racing fans.

“Our events are gaining in popularity with spectators all around the world, and with SIS making these races easily accessible through its 24/7 Live Betting Channels service, we’re sure even more customers will enjoy the finest racing Singapore has to offer.”

 

About SIS:
SIS (Sports Information Services) has been a trusted partner to the global betting industry for over 30 years, supplying short form betting content to online and retail betting operators. Our horse and greyhound racing content can help keep customers engaged and increase dwell time online and in shop.
SIS provides operators with an end to end solution for horse and greyhound betting including data, live pictures, prices and derivatives, creating betting events to help drive profitable sales. For more information about SIS please visit www.sis.tv

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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