Latin America
Betcris signs sponsorship deal with Mexican national soccer team
Costa Rica-based gambling company Betcris has signed a sponsorship deal with the Mexican Football Federation (FMF). As per the deal, Betcris.mx will be the official betting site of the Mexican National Soccer Team.
The agreement includes the official sponsorship of the National Team for the following four years.
“We thank the FMF for allowing us to be part of a select group of sponsors. With this sponsorship, Betcris.mx has established itself as one of the leaders of the sports betting and casino industry in Mexico. We are very proud to be able to support the National Team and, especially, the most passionate and unconditional fans in the world”, said JD Duarte, Betcris CEO.
“We welcome and thank Betcris to join the family of sponsors of the Mexican National Soccer Team. Each one of our commercial partners is an important part of our daily effort to prepare and compete with the passion and dedication that the best fans in the world deserve. Welcome Betcris!” added Diego Suinaga, FMF Marketing Director.
Industry Awards
SOFTSWISS Wins SBC Latinoamérica Award for Help Brazil Initiative
SOFTSWISS has won the Socially Responsible Initiative of the Year nomination at the SBC Awards Latinoamérica 2024 for its impactful ‘Help Brazil’ initiative. This recognition underscores the company’s support for Brazilian communities affected by severe flooding earlier this year and its dedication to implementing meaningful social responsibility projects.
The SBC Awards Latinoamérica celebrates excellence in the Latin American gaming industry, gathering leading experts to acknowledge the achievements of operators, platform providers, affiliates, and suppliers across various sectors. SOFTSWISS’ ‘Help Brazil’ initiative distinguished itself among the top entries, with judges marking its focus on community sustainability and industry engagement.
Launched in May 2024, ‘Help Brazil’ provided immediate relief by delivering food, clothing, and clean water to flood-affected areas in Rio Grande do Sul in coordination with Movimento União BR. Further committed to sustainable recovery, SOFTSWISS partnered with PWTech, funding water purification installations in affected schools to guarantee long-term access to clean water.
Ivan Montik, Founder of SOFTSWISS, noted: “This prestigious award affirms our commitment to making a real difference. As we expand our business in Latin America, we build lasting relationships with people and partners in this region and see ourselves as part of the local communities. When action was needed, we could not remain on the sidelines. We are grateful that the Latin American industry recognised and supported our initiative and immensely thankful to everyone who joined us in this effort, both locally and internationally.”
Rubens Barrichello, Non-Executive Director in Latin America, who helped raise awareness for the initiative, added: “I am incredibly proud of SOFTSWISS’ commitment to a sustained and compassionate approach. This recognition underscores our dedication to supporting communities in Brazil, where we focus on making a meaningful impact. Together, with such comprehensive projects, we are demonstrating how our industry can step up when it matters most.”
Continuing its commitment to local communities, this September, SOFTSWISS and its employees provided financial aid and essential supplies to flood-affected regions in Poland, where the company operates two offices. The aid campaigns in Poland and Brazil reflect SOFTSWISS’ commitment to being a responsible partner for local communities and its broader focus on ESG principles through long-term health, environmental, and social initiatives, including World Environment Day, Pink October, and Movember.
SOFTSWISS welcomes its partners and clients to visit stand 2145 at the SiGMA Europe Summit to explore future collaboration opportunities.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
Latest News
Atlaslive Partners with Oddin.gg to Elevate Esports Betting in LATAM, Offering 24/7 Betting Markets and Cutting-Edge Odds Feed
Atlaslive, a leading provider of innovative iGaming software solutions, has announced a strategic partnership with Oddin.gg, the premier B2B provider for esports betting. This collaboration will enable Atlaslive to expand its comprehensive Sportsbook offerings, providing LATAM operators with cutting-edge esports betting services that feature real-time odds, live streams, and a wealth of fast-paced betting markets.
“As a company committed to providing scalable, reliable, and flexible iGaming solutions, our partnership with Oddin.gg is the perfect complement to Atlaslive’s mission of delivering excellence to our partners,” said Lidiia Vakulenko, COO of Atlaslive. “This collaboration enables us to bring the full potential of esports betting to the LATAM market, offering our partners advanced tools for managing odds and creating a more engaging experience for esports fans.”
By integrating Oddin.gg’s award-winning esports betting ecosystem, Atlaslive enhances its dynamic iGaming Platform with an unrivaled esports betting experience. This includes an esports-centric odds feed and 24/7 content, ensuring that operators can consistently offer a dynamic range of markets to eager bettors. Oddin.gg’s seamless iFrame solution also simplifies the front-end integration for Atlaslive’s partners, allowing for efficient access to a wide array of esports events and betting options with minimal operational overhead.
Oddin.gg is renowned for its end-to-end esports betting ecosystem, which includes a multi-award-winning odds feed, risk management services, live esports data, and a variety of other solutions tailored to the needs of esports operators. This partnership is poised to accelerate the growth of esports betting in Latin America, a region experiencing a surge in interest for competitive gaming.
“Partnering with Atlaslive is a natural step in expanding our presence in Latin America, which we consider our second home,” said Marek Suchar, Managing Director at Oddin.gg. “As a platform deeply rooted in the region’s B2B landscape, Atlaslive brings a focus on delivering a trustworthy, flexible, and scalable solution. Together, we’re eager to push the boundaries of esports betting in this high-potential market. Through our collaboration, we aim to offer an unparalleled esports betting experience, catering to the rapidly evolving needs of LATAM operators and bettors.”
With esports growing in popularity across Latin America, this partnership solidifies Atlaslive’s role as a key player in the region’s iGaming sector. The addition of Oddin.gg’s advanced esports offerings allows Atlaslive to better serve operators looking to tap into this rapidly evolving market.
Latest News
BINGO GODEL QUILMES BETS BIG ON ZITRO’S MEGA LOUNGE
Zitro, a global leader in the gaming industry, continues to reap success in Argentina with ‘Mega Lounge’, this time in partnership with Bingo Godel Quilmes, one of the leading references in the province of Buenos Aires. This concept, unique in the industry, is part of the recent expansion of the gaming hall and reinforces the commitment to Zitro, consolidating it as the strategic supplier in this new stage of the renowned Bingo.
“Mega Lounge,” located in an exclusive area of the gaming hall, combines different cabinets and a wide game library with various themes and mechanics. These games share an interconnected Mega jackpot progressive.
Bingo Quilmes’ gaming floor now features up to five “Mega Lounge,” each packed with Zitro cabinets.
Due to the number of cabinets contributing to the Mega Jackpot, it appears more frequently, creating an exciting community celebration experience known as the ‘Eco-celebration’. This event is enjoyed by all customers playing in the Lounges’ cabinets at the moment they win the prize.
Bingo Godel Quilmes, which already offered a variety of successful Zitro games, including Link King, Link Me, Link Shock, 88 Link, Bashiba Link, and Wheel of Legends, has expanded its gaming offer with more renowned titles such as Fu Frog, Fu Pots,, Pearl’s Paradise, Mighty Hammer, Epic Kingdom, Drum Dynasty, Energy Link, 88 Link Multiplier, and 88 Link Shiro,among others. This expansion reaffirms both parties’ commitment to providing customers with a varied and attractive range of Zitro products, aiming to deliver the most innovative entertainment experience on the market.
Juan Pablo Fichera, General Manager of Bingo Godel Quilmes, commented: “For us, it is fundamental to offer a wide variety of products that allow us to diversify our offer and provide our players with the best experiences. Therefore, we have partnered with Zitro, a leading supplier in Latin America that has already demonstrated solid performance in our venue. In addition, “Mega Lounge,” with its unique, community-focused experience, has been a huge success with our customers and is quickly becoming a favorite.
On the other hand, Alejandra Burato, Zitro’s Regional Director for Latin America, commented, “’Mega Lounge’ is proving to be a resounding success in all the venues and countries throughout the region, including Argentina. Its proven performance, combined with a wide variety of games for different player profiles, makes this innovative concept a safe bet, further increasing our performance, which is already among the top 5 venues in the region. We are thrilled to expand our gaming offer through our partnership with Bingo Godel Quilmes and to continue our joint success. We are grateful for their ongoing trust and support of Zitro.”
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