Connect with us

WINNING COMBINATION - SOFTSWISS develops innovative iGaming software products for online casino, sports betting, and beyond. Our products can be delivered as standalone solutions or combined into a single iGaming Platform.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

Industry News

iGaming experts Bojoko analyse female representation in film

Published

on

iGaming experts Bojoko analyse female representation in film
Reading Time: 2 minutes

 

  • New research from iGaming specialists Bojoko highlights the lack of female representation across the top 10 highest grossing superhero movies

  • Detailed analysis includes screen time, poster billing position and salary splits of featured characters
  • 91% of screen time is dominated by male characters
  • 77 of 256 named characters are female

Despite many possessing superhuman abilities, the representation of female characters across superhero movies is low, new research has found.

Information from Battle of The Super Sexes features key gender stats from the top ten highest grossing superhero movies across a number of categories, including screen time, the number of directors and producers, named characters, movie poster billing position and more.

The analysis shows how 91% of superhero screen time is dominated by male characters, with men featuring on screen for an average of almost 13 minutes compared to four for women.

Of the 69 superheroes that appear across the ten films, the majority (52%) are male, and of the 256 named characters, 77 are female.

Men make up 75% of the combined 105 main listed producers and there are no female directors. However, despite there being more male superheroes overall, when reviewing each of the film’s movie posters actresses names are positioned higher than actors. (On average, female actress’s names are featured at position 5.69 compared to men at position 4.72).

image.png

The interactive also features key summary data for each film, including how Black Panther (2018) includes the highest amount of named female characters compared to men (16 vs 10). The Dark Knight Rises (2012) features 18 named characters, three of which are women.

image.png

In Captain America: Civil War (2016), main male characters are on screen for a total of two hours and 30 minutes, whereas the main female characters feature for less than 30 minutes.

Key film data also showcases comments from female cast members regarding the gender pay gap. For example, when discussing the Iron Man series, Gwyneth Paltrow, who plays superheroine Pepper Potts, called being paid less than her male co-stars “painful”, and that “nobody is worth the money that Robert Downey Jr. is worth”. When asked what the pay difference was, she said: “if I told you the disparity you would probably be surprised”.

Last year it was also extensively reported that Scarlett Johansson was paid the same wage as her male counterparts Chris Evans (Captain America) and Chris Hemsworth (Thor) for both The Avengers (2012) and Avengers: Age of Ultron (2015).

To find out each film’s individual key gender stats, please visit Battle of The Super Sexes.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Advertisement

Trending (Top 7)

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.