Helio Gaming CEO to discuss millennial challenge at Sports Betting East Africa

Helio Gaming CEO Richard Mifsud is set to discuss the modernisation of bingo, lotteries, and casino for the African millennial at Sports Betting East Africa 2019.

The supplier, which is now working with an increasing number of operators on the continent, has a portfolio of innovative lottery games that are customisable for each brand.

And its CEO is convinced that the need to tailor that gaming content will be the key to introducing the next generation to the world’s most popular form of gambling.

He said: “Lottery products can be a leading vertical for millennials in Africa if we take a pragmatic approach to local markets and understanding the needs of customers, in particular millennials.

“I think the days of having infrequent draws and very fixed product types are gone. It is important to offer variety and flexibility, as well as increasing the frequency of attainable jackpots.

“There is a huge opportunity – not only for existing lottery operators, but also for sportsbooks and casinos that can now easily add lottery to their product portfolios.”

Mifsud will be joined by Melih Aksay, Casino Manager of Diamond Casino in Entebbe, and economist and casino entrepreneur Rakesh Wadhhwa on Wednesday 10^th April at the Kampala Serena Hotel in Kampala.

Helio’s offering now boasts the Lotto Hero family of high-frequency, customisable lottery games, betting on international lotteries, and will shortly be boosted by a live lottery option.

These are proven to enhance player acquisition and retention and help operators to cross-sell attainable jackpots to both casino and sportsbook customers.

With unlimited jackpots, the draws can use the supplier’s certified RNG or live broadcast using existing casino studios, and even include non-monetary prizes such as cars, yachts, and luxury holidays.

About Helio Gaming:

Helio Gaming, a fully scalable lottery engine system that offers multiple API functionality with which to integrate existing gaming platforms, customer relationship management, campaign management, affiliate management, and other marketing automation tools.  Its portfolio includes custom-made lottery games to fulfil any operator’s lottery needs, including its flagship brand Lotto Hero. Such games can vary from operator-branded RNG lottery games, where the operator can tailor the game to their needs, lottery games based on the outcome of international lotteries, and much more. Helio Gaming’s products offer its partners a new vertical through which to grow and strengthen their player base and drive cross-sell between their other game verticals.  These products give them the edge in what is a fiercely competitive sector and can be integrated easily and seamlessly into any platform.