Relax Gaming’s French Poker Launch Outperforms High Expectations

New French Market Entrant Highlights Success from Day One

Relax Gaming, known for reinvigorating the poker scene for recreational players, has gone live in the French online poker market with leading Kindred brand, Unibet, following the operator’s swift and successful migration onto the provider’s custom poker platform.

As the first new market entrant into the French market in several years, Relax Gaming’s poker product has proven again that it can outperform the market and offer something new. The product is live following only a ten month custom build, including the planning, certification and launch process. Following an incredibly smooth transition the product has outperformed the high expectations set out for Unibet France from day one.

Unibet’s French customers are enjoying access to Relax Gaming’s intuitive and engaging poker product, which features a custom iteration of the most popular poker cash games including Texas Hold’Em NL and Omaha PL, alongside a reshaped version of the market favourite Sit and Go format, HexaPro. The new take on existing SNG formats gives players the opportunity to win 1,000 times their stake within minutes with only two opponents. The maximum win of 100,000 euros has already been secured by one lucky player.

Relax Gaming has consistently delivered against market trends to achieve five years of unparalleled growth. Its continued support and development for both its poker and bingo products is testament to the care and passion with which it consistently delivers.

Martin Stålros, Relax Gaming COO, said: “We are very pleased to have taken our poker offering live in France, and I am grateful for the talent and support of the Relax Gaming and Unibet France teams in making this seamless migration such a success.

“The early feedback from French players has been astonishing, outperforming our already high-expectations. It is a core part of Relax Gaming’s DNA to continually iterate and improve on the experiences we offer players, and we are excited to now be delivering our best-in-class poker product to them. Launching in France is the first step towards creating a Relax Gaming poker network that can utilize the newly minted legislation around shared liquidity between southern European markets.” adds Stalros

Fabrice Arrondeau from Unibet France, said: “We’re impressed by the professional approach from Relax Gaming and how its product performs. The migration was a huge success and shows exactly why we chose to make this move. The future is looking exceptionally positive.”

Relax Gaming was built on its poker offering and is a next-generation supplier, now providing fresh content and over 570 games. It is significantly growing its global footprint, having signed more than 50 new commercial deals in the past few months.

About Relax Gaming:

Relax Gaming Group was founded in 2010 with the goal of simplifying B2B content delivery for the modern iGaming landscape. With transparency and collaboration central to its ethos, its recent and rapid expansion has been conceived in order to deliver unparalleled global reach.

Via a quick one-time integration, Relax Gaming now provides access to a roster of 570+ casino games and a diverse range of proprietary products, including Poker, Bingo and its recently launched slot portfolio. The high-quality aggregated content is provided through its selected Silver Bullet (commercially represented) and Powered By (commercially independent) partners.

Regulated markets are also at the heart of its growth strategy, with licenses held in multiple jurisdictions including: the Malta Gaming Authority, Alderney Gambling Control Commission, the UK Gambling Commission, and the Danish Gambling Authority.