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Relax Gaming’s French Poker Launch Outperforms High Expectations

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Relax Gaming’s French Poker Launch Outperforms High Expectations
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New French Market Entrant Highlights Success from Day One

 

Relax Gaming, known for reinvigorating the poker scene for recreational players, has gone live in the French online poker market with leading Kindred brand, Unibet, following the operator’s swift and successful migration onto the provider’s custom poker platform.

As the first new market entrant into the French market in several years, Relax Gaming’s poker product has proven again that it can outperform the market and offer something new. The product is live following only a ten month custom build, including the planning, certification and launch process. Following an incredibly smooth transition the product has outperformed the high expectations set out for Unibet France from day one.

Unibet’s French customers are enjoying access to Relax Gaming’s intuitive and engaging poker product, which features a custom iteration of the most popular poker cash games including Texas Hold’Em NL and Omaha PL, alongside a reshaped version of the market favourite Sit and Go format, HexaPro. The new take on existing SNG formats gives players the opportunity to win 1,000 times their stake within minutes with only two opponents. The maximum win of 100,000 euros has already been secured by one lucky player.

Relax Gaming has consistently delivered against market trends to achieve five years of unparalleled growth. Its continued support and development for both its poker and bingo products is testament to the care and passion with which it consistently delivers.

Martin Stålros, Relax Gaming COO, said: “We are very pleased to have taken our poker offering live in France, and I am grateful for the talent and support of the Relax Gaming and Unibet France teams in making this seamless migration such a success.

“The early feedback from French players has been astonishing, outperforming our already high-expectations. It is a core part of Relax Gaming’s DNA to continually iterate and improve on the experiences we offer players, and we are excited to now be delivering our best-in-class poker product to them. Launching in France is the first step towards creating a Relax Gaming poker network that can utilize the newly minted legislation around shared liquidity between southern European markets.” adds Stalros

Fabrice Arrondeau from Unibet France, said: “We’re impressed by the professional approach from Relax Gaming and how its product performs. The migration was a huge success and shows exactly why we chose to make this move. The future is looking exceptionally positive.”

Relax Gaming was built on its poker offering and is a next-generation supplier, now providing fresh content and over 570 games. It is significantly growing its global footprint, having signed more than 50 new commercial deals in the past few months.

 

About Relax Gaming:

Relax Gaming Group was founded in 2010 with the goal of simplifying B2B content delivery for the modern iGaming landscape. With transparency and collaboration central to its ethos, its recent and rapid expansion has been conceived in order to deliver unparalleled global reach.

Via a quick one-time integration, Relax Gaming now provides access to a roster of 570+ casino games and a diverse range of proprietary products, including Poker, Bingo and its recently launched slot portfolio. The high-quality aggregated content is provided through its selected Silver Bullet (commercially represented) and Powered By (commercially independent) partners.

Regulated markets are also at the heart of its growth strategy, with licenses held in multiple jurisdictions including: the Malta Gaming Authority, Alderney Gambling Control Commission, the UK Gambling Commission, and the Danish Gambling Authority.

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LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy

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LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.

The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.

Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.

“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.

“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”

The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.

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Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead

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Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.

With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.

Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.

“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.

With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.

“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.

According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.

“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.

Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.

“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.

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Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024

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Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.

This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.

Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”

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