Latin America
NRT Partners with Strendus Sportsbook & Online Casino; NRT’s OfferCraft Software Increases Click-Throughs by 490%
Strendus Uses the OfferCraft Gamification Engine to Make Its Emails to Customers Far More Engaging
Strendus, a leading Mexican online casino and sportsbook, and NRT, one of the largest FinTech and information-enabling technology companies in the gaming industry, recently signed a partnership deal that has resulted in triple-digit customer engagement improvements for Strendus.
Part of the Logrand Entertainment Group in Mexico, Strendus sought to deploy new marketing and engagement strategies to reward their players in exciting ways and drive additional revenue. To do that, the company turned to NRT, which acquired the award-winning OfferCraft engagement platform in early 2018.
NRT’s OfferCraft gamification engine allows gaming, hospitality and entertainment operators to incorporate skill-based and chance-based gaming experiences into their emails, social media, advertising and other marketing channels. These include things like digital trivia games, pick-a-winner games, soccer games, scratch games and more. The software also incorporates interactive rewards that can be swapped or changed even after being distributed.
Cecilia Murillo, Marketing Manager at Strendus, explained that with so many options in the market, it can be challenging to keep registered players loyal to one brand. “We liked how NRT’s team analyzed the customer psychology behind engagement, and we liked their track record of building successful engagement campaigns for other operators. They actually created different personalized games that closely matched preferences across our large and diverse set of customers. The results were excellent.”
Strendus ran multiple A/B tests to observe the impact of incorporating the gamified incentives versus their standard incentives. The OfferCraft-powered campaigns continually outperformed the traditional initiatives by wide margins.
“One of the toughest-to-reach audiences are customers who have stopped visiting and interacting with us,” said Murillo. “So one of our first OfferCraft campaigns was aimed at this audience. We were able to increase the click-through rate from 11% to 54% — a 490% improvement. Once we saw many of our inactive customers coming back and playing again on our website, we began adding gamification to many more of our other campaigns.”
NRT’s President, Michael Dominelli, said: “We work hard to build tools that deliver powerful business results, so it’s wonderful to see how successfully the Strendus team has been deploying our OfferCraft solutions. We’re looking forward to bringing these experiences to many more players in the future.”
For more information on NRT’s OfferCraft platform, please visit: https://www.nrttech.com/products/offercraft/
SOURCE NRT Technology
Latin America
Atlaslive’s Sportsbook Recognized with Silver Win at SBC Awards Latinoamérica 2024
Atlaslive, a leading B2B provider of iGaming solutions, proudly announces its recognition as the Silver Winner in the “Rising Star in Sports Betting” category at the SBC Awards Latinoamérica 2024. This recognition confirms Atlaslive’s commitment to excellence and innovation in sports betting, underscoring the impact of its advanced Sportsbook technology on operators worldwide.
The event, held in Miami, recognized companies and professionals at the forefront of the iGaming and sports betting sectors across Latin America. With this award, Atlaslive reinforces its reputation as a trusted partner for operators, driven by a dedication to delivering exceptional, scalable solutions for today’s competitive iGaming landscape.
Lidiia Vakulenko, COO of Atlaslive, expressed her gratitude: “This award is a testament to our team’s dedication to crafting live technology that transforms the betting experience. We are honored by the industry’s recognition of our efforts to push the boundaries of innovation in sports betting. Atlaslive remains committed to empowering operators with top-tier tools and delivering unparalleled value to players worldwide.”
Atlaslive’s Sportsbook continues to set the standard in sports betting technology. With seamless API integration, advanced customization, a robust bonus engine, real-time data analytics, state-of-the-art risk management, and engaging features like Bet Builder, the Atlaslive Sportsbook is designed to drive user engagement, boost retention, and fuel growth for operators. Each feature aligns with Atlaslive’s mission to provide an unmatched betting experience, equipping operators to meet the needs of an evolving, global player base.
Atlaslive – the tech behind the game.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, is a B2B software development company. The company specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology. Let’s discover how far iGaming tech can evolve.
Greece
Stakelogic Live Pens Deal with Novibet for Mexican and Greek Markets
Stakelogic Live has further cemented its position as an industry-leading live casino content provider thanks to a partnership with Novibet. The company’s complete suite of live casino games will be available on Novibet’s Mexican and Greek platforms. The integration will be completed via ORYX.
Novibet is a well-respected GameTech operator with a strong presence in both Mexico and Greece. This deal will see Novibet elevate its current casino offering thanks to the addition of Stakelogic Live’s innovative collection of live casino and tablet games.
This includes creative spins on classic titles like Speed Baccarat, Super Stake Blackjack, and European Roulette, as well as game-changing hits like Spin to Win, Super Wheel, and the exciting new Super Boost Blackjack VIP.
Stakelogic Live has built a reputation around offering the most creative and immersive live-casino titles on the market. All of this edge-of-your-seat action is broadcast live from custom-built studios in Malta and The Netherlands using the most cutting-edge streaming and audio technology.
The studio is constantly finding new ways to create a more immersive and dynamic experience for its players, and players at Novibet will now be able to experience this first-hand.
Neil Tanti, Head of Sales at Stakelogic Live, said: “The Greek and Mexican markets are extremely important to us at Stakelogic Live, so partnering with an operator as well-established in both of them as Novibet was an easy decision.
Players in both of these markets have had extremely positive reactions to our products in the past, so this deal allows us to extend our presence there and offer our games to more players than ever before.”
Foteini Matthaiou, Casino Product & CRM Director at Novibet, said: “Stakelogic Live is a name players instantly associate with quality live casino content, and being able to bring this to our platform in Mexico and Greece helps us further establish our own position as a go-to operator for those looking for the best live-casino experience on the market.”
Industry Awards
SOFTSWISS Wins SBC Latinoamérica Award for Help Brazil Initiative
SOFTSWISS has won the Socially Responsible Initiative of the Year nomination at the SBC Awards Latinoamérica 2024 for its impactful ‘Help Brazil’ initiative. This recognition underscores the company’s support for Brazilian communities affected by severe flooding earlier this year and its dedication to implementing meaningful social responsibility projects.
The SBC Awards Latinoamérica celebrates excellence in the Latin American gaming industry, gathering leading experts to acknowledge the achievements of operators, platform providers, affiliates, and suppliers across various sectors. SOFTSWISS’ ‘Help Brazil’ initiative distinguished itself among the top entries, with judges marking its focus on community sustainability and industry engagement.
Launched in May 2024, ‘Help Brazil’ provided immediate relief by delivering food, clothing, and clean water to flood-affected areas in Rio Grande do Sul in coordination with Movimento União BR. Further committed to sustainable recovery, SOFTSWISS partnered with PWTech, funding water purification installations in affected schools to guarantee long-term access to clean water.
Ivan Montik, Founder of SOFTSWISS, noted: “This prestigious award affirms our commitment to making a real difference. As we expand our business in Latin America, we build lasting relationships with people and partners in this region and see ourselves as part of the local communities. When action was needed, we could not remain on the sidelines. We are grateful that the Latin American industry recognised and supported our initiative and immensely thankful to everyone who joined us in this effort, both locally and internationally.”
Rubens Barrichello, Non-Executive Director in Latin America, who helped raise awareness for the initiative, added: “I am incredibly proud of SOFTSWISS’ commitment to a sustained and compassionate approach. This recognition underscores our dedication to supporting communities in Brazil, where we focus on making a meaningful impact. Together, with such comprehensive projects, we are demonstrating how our industry can step up when it matters most.”
Continuing its commitment to local communities, this September, SOFTSWISS and its employees provided financial aid and essential supplies to flood-affected regions in Poland, where the company operates two offices. The aid campaigns in Poland and Brazil reflect SOFTSWISS’ commitment to being a responsible partner for local communities and its broader focus on ESG principles through long-term health, environmental, and social initiatives, including World Environment Day, Pink October, and Movember.
SOFTSWISS welcomes its partners and clients to visit stand 2145 at the SiGMA Europe Summit to explore future collaboration opportunities.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
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